When Energy Feels Like Clarity (But Isn’t)
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are falling apart. But right after a break. Energy returns. Momentum rises. And that energy gets mistaken for clarity. It happens more often than we like to admit. ? Not the Same Energy and clarity are not the […]
Why Scale Isn’t About More People
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But for experienced professionals, scale usually doesn’t work that way. In fact, chasing “more people” often makes the work worse, not better. ? The Myth About Scale Here’s the myth: To scale […]
Why Your Offer Is a Translation Problem (Not Pricing)
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real issue. They don’t have an offer problem – they have a translation problem. They know what they do – they just haven’t worked out how to make it legible to […]
Why Your System Is Your IP
Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you have a repeatable way of solving a problem, you already have it. What most people haven’t done… is name it. ? The myth about intellectual property IP isn’t legal paperwork first. It’s not […]
Why Your Expertise Needs a Shape
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet, they still struggle to explain, package, or scale that value. That’s usually not a confidence problem. It’s a shape problem. ? The hidden frustration experienced professionals feel What I see […]
Why Selling Isn’t Your Real Problem
A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I don’t like selling myself.” “Selling just doesn’t feel like me.” But most of the time, selling isn’t the real issue. ? Why Selling Feels Awkward I used to say exactly that. Not because I didn’t […]
The Myths of Experience – Overview
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the banner of The Myths of Experience. ? Most channels chase topics. This one has been circling a tension. If you’re new here, you might notice something quickly. This channel doesn’t […]