Build a Brand Like Apple: How to Write a Powerful Manifesto
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think about creativity: Think Different. If you’re an expert, consultant or coach trying to build a brand that stands out, you don’t need a massive marketing budget. You need a clear […]
11 Origin Story Examples – How to Tell Your Brand Story
Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things began. Peter Parker became Spiderman when he was bitten by a genetically enhanced spider. This game him superhuman strength and speed plus the ability to create a spider web and […]
The Clever Content Creation Way to an Expert Personal Brand
If you want to attract your ideal clients, you need to build an expert personal brand. But how do you do that? And specifically, how do you do that through content creation? In this post, I’ll share three principles, three examples and ten big tips to help you create your expert personal brand so you […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]