Book Rapper Review: The Referral Engine

The Book

John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010.

Précis

A hands-on guide to have your customers generate new business leads on your behalf.

Features

• Examples galore : pluck the ones that work best for your situation.
• Practical : apply this in the next hour…
• Low or no cost solutions.

Benefits

• Systematic : apply it to build a better business.
• Comprehensive and open-ended : deepen the value you gain from this book over time.
• Simple and effective : Content Marketing strategies by someone who does it very well.

Who’s It’s For

Anyone want more business leads? Aimed at small business, suitable for all business.

About the Author: John Jantsch

John Jantsch is a small business marketing expert.

• His central belief is that marketing is best approached as a system.
• Author of the best selling book and coaching network Duct Tape Marketing.
• Writes a popular blog, presents ‘must listen’ podcasts and is a sought after conference speaker and webinar presenter.
• John also has a strong social media influence.
• Book Website
• Author’s Website
• John Jantsch on Twitter

Action

Grab John Jantsch’s Discussion Guide for a useful summary and comprehensive set of actions for you to take advantage of.

Book Rapper Thinks…

This book is a big dipper. Have it on your shelf so you can dip into it on a regular basis. Value guaranteeed!

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