If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see…
Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about…
Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this,…
My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story…
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my…
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten…
What are you building? It might seem like we are all building completely different businesses. You might be a trainer,…
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve…
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s…
What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally…