Irma Zimmermann: Online Branding

11 years ago

Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in…

How to Overcome Content Saturation

11 years ago

It was always inevitable. When there were only a few sources pumping out killer content, as an audience member it…

The History of Marketing Messages

11 years ago

The marketing message is evolving. The pendulum is swinging from the ‘many’ to the ‘one’ and back again. If you’re…

Innovation Lessons from Cooking Curry

11 years ago

How to Cook a Curry I was talking recently with a colleague about food. In particular, we were talking about…

The Kogan Laws of Success

11 years ago

Kogan Technology How does someone start out in their parent’s garage selling TVs on eBay and turn that into a…

Communication or Conversation?

11 years ago

All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth.…

Business Measures to help you stay on the right track

11 years ago

Business measures are crucial for helping you work out if you are on track, off track or you've completely lost…

The Best Thing I’ve Learnt

11 years ago

Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I…

The Lean Startup Review

11 years ago

The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New…

Ten things to review to see if you are out of date

11 years ago

  On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the…