Geoff McDonald

Lesson 2 : What Are You Already Doing?

So how do you create low hanging fruit? At first I thought I had to go off and create something…

16 years ago

The Glue Generation

RAP1 : The Glue Generation Derived from: Iggy Pintado, Connection Generation PROFIT :  When were you born? Which generation are…

16 years ago

Lesson 1: Are You Stuck In Your Big Picture Vision?

Book Rapper Lessons I'm often asked about the things I've learnt from writing 27 Book Rapper issues and having over…

16 years ago

BR Review : Connection Generation 2

Iggy Pintado www.IggyPintado.com.au Iggy is Super Glue! And, a former manager and executive at Telstra and IBM, with stints in…

16 years ago

BR Review: Connection Generation 1

The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business; 2009; ISBN 1-4392-2532-X Précis Forget…

16 years ago

Google Think Super Links

Derived from Jeff Jarvis; What Would Google Do? 1 How to Survive, Thrive and Jive in the Digital Economy http://www.bookrapper.com/2010/07/05/survive-thrive-jive-digital-economy…

16 years ago

Where Are We Now?

Book Rapper Context piece for Jeff Jarvis' What Would Google Do? A Few Changes... Over the past 20 years we’ve…

16 years ago

How to Profit Like Google

Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s…

16 years ago

What Business Are You In? Part 2

Following from our previous post, here’s some clues to get you started creating your Elegant Response... Economics • Would your…

16 years ago

What Business Are You In? Part 1

Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for…

16 years ago