Geoff McDonald

9 Gihan Perera: Webinar Smarts

Our second post in a series counting down the 10 most influential books I've read this year - 2011. Gihan…

14 years ago

Ideas Marketing: What is it?

There's a famous story, or perhaps an urban legend, about George Eastman, the founder of Kodak. Legend has it he…

14 years ago

Three Ways To Turn Your Customers into Experts

Bad Photos This is a rather bad photo that I took at a wedding one day. Normally, I don't show…

14 years ago

10 Peter Fitzsimons: Kokoda

Our first post in a series of the 10 most influential books I've read this year - 2011. Peter Fitzsimons,…

14 years ago

How to Inspire Your Customers To Buy

In our recent Book Rapper webinar we explored the key ideas in Simon Sinek's book Start With Why. In particular…

14 years ago

The Paperless Book – Part 2

Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently. I replied, he replied. And, then I…

14 years ago

The Paperless Book – Part 1

Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless…

14 years ago

Three Ways to Initiate Your Customers

One of the first steps to creating a cult-like following around your brand or business is to initiate your customers.…

14 years ago

Simon Sinek: Start With Why

Here's a great TED video from Simon Sinek. It's 18 minutes long and worth every minute. We'll be discussing Simon's…

14 years ago

How to Inspire Your Customers To Buy

The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet…

14 years ago