Geoff McDonald

You Don’t Need a New Career. You Need a Name

Most smart professionals don’t need a new career. They need a name for the value they already bring. But we…

2 days ago

Why Smart Professionals Can’t Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the…

7 days ago

Abandon Your 90-Day Goals – Create a 30-Year Manifesto

Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making…

2 weeks ago

Build a Brand Like Apple: How to Write a Powerful Manifesto

Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words…

4 weeks ago

What is a Manifesto? 5 Everyday Manifesto Examples

What is a manifesto, and how can you use this in your daily life to inspire you? When we think…

2 months ago

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw, but it was slowing progress…

3 months ago

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you…

3 months ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates…

4 months ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one…

4 months ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a…

4 months ago