Geoff McDonald

When Energy Feels Like Clarity (But Isn’t)

A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are…

16 hours ago

Why Scale Isn’t About More People

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career,…

1 week ago

Why Your Offer Is a Translation Problem (Not Pricing)

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell.…

2 weeks ago

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other…

3 weeks ago

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real…

4 weeks ago

Why Selling Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I…

4 weeks ago

The Myths of Experience – Overview

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of…

1 month ago

Why Visibility Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder…

1 month ago

Why Your Job Title Is Quietly Working Against You

One of the quietest problems experienced professionals run into is this: Their job title stops working the moment they step…

1 month ago

Your Experience Isn’t Too Broad

One of the most common worries I hear from experienced professionals is this: My experience is too broad. I’ve done…

2 months ago