Build a Brand Like Apple: How to Write a Powerful Manifesto
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think about creativity: Think Different. If you’re an expert, consultant or coach trying to build a brand that stands out, you don’t need a massive marketing budget. You need a clear […]
What is a Manifesto? 5 Everyday Manifesto Examples
What is a manifesto, and how can you use this in your daily life to inspire you? When we think about manifestos, we think about big or revolutionary ideas. This might be an art manifesto that’s going to change the world. Or US President John F. Kennedy sending a man to the moon, or a […]
Manifesto Writing Changed My Business Forever (My Story)
I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business experts or thought leaders, and I help them come up with their big idea – a new piece of IP that they could launch into the marketplace as a new […]
10 Powerful Ways to Write a Business Manifesto
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business manifesto. Today, I’m sharing 10 powerful ways to do this. Whether you’re starting out or scaling up, these 10 examples will show you how to put your expertise into words […]
7 Essential Qualities Every Signature System Needs
If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from the ones that stall. Today I’m sharing the 7 must-have qualities of a signature system so you know exactly what to create to attract your ideal clients, charge premium prices, […]
Monetize Your Expertise: Cookie Cutter vs Signature System
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium fees, freedom, and a lasting business legacy? ? The Business System Showdown Today we’re staging a Business System Showdown so you can stop trading hours for dollars and start building […]
The Hidden Cost of NOT Having a Signature Method
Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost draining your time, money, and sanity—and it all comes down to this: you don’t have a signature method. ? The Custom Chaos Cycle I see this all the time with […]
Why Your Personal Brand Fails Without This One Thing
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the twist: the problem isn’t your LinkedIn profile. And it’s not your elevator pitch. The real reason your personal brand fails is because you’re missing this one thing—and once you add […]
How to Create Your Signature System in 7 Steps
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]
How to Turn Your Personal Manifesto Into a Six Figure Business
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book, The Seven Habits of Highly Effective People, started as a personal philosophy — a personal manifesto — and went on to generate over $280 million in revenue. (For the full Stephen Covey case study, read this: […]