Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins.
But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.
What if I told you there’s a way to shift from pressure to peace…
From short-term goals to long-term mastery…
From microwave thinking to slow-cooker wisdom?
What if the real breakthrough doesn’t come from thinking faster… but from thinking longer?
This is The 30-Year Manifesto.
We are obsessed with short-term cycles:
But this addiction to urgency keeps us stuck:
We’re rushing, hurrying, and burning ourselves out—not because we’re doing too much, but because our time horizon is too small.
Last month, we had a big party for my Mum for her 90th birthday. That’s pretty amazing, 90 years old.
It got me thinking. I’m now 60. And given Mum is now 90, then there’s a good chance that I might live to 90 too.
There are no guarantees. But if I did live to 90, that would mean I have 30 years to live.
And if I knew I had 30 years, what would I do with my life?
And how would I plan for that?
Here’s what happens when you expand your timeline from 90 days to 30 years:
A 30-year vision removes panic. You start moving with intention, not anxiety.
In a 30-year game, goals matter less.
Short-term thinking rewards urgency. Long-term thinking rewards mastery.
You stop chasing quick dopamine hits and start building real expertise.
When you think in decades, you develop the superpower few people have anymore – delayed gratification.
When things go wrong, you ask yourself, will this matter in 30 years time? Most things won’t.
Thinking in 90-day blocks is like cooking in a microwave:
In contrast, thinking in 30 years is slow cooking:
Nothing exquisite emerges from a microwave. Everything meaningful takes time.
Your career, your craft, your business, your legacy – they’re all slow-cook projects.
A 30-Year Manifesto is not a list of goals.
One hour a day for 30 years is 11,000 hours. You can become a world-class anything in that time, in only one hour a day. (The 10,000 Hour Rule)
You’re not making a change, you’re shifting your identity.
Here’s The 30-Year Manifesto
Stop the sprints. Halt the hacks. Cull the quick wins.
Short-term thinking is making you rushed, anxious, and shallow.
It trades depth for dopamine. Movement for meaning. Urgency for wisdom.
Don’t think faster, think longer.
Choose long-term mastery.
Swap goals for habits. Swap speed for systems. Win the day, every day.
Build things that last. Build relationships, not transactions. And build character, not shortcuts.
Play the long game. The only game worth playing.
Stop being the microwave — fast, frantic, forgettable.
Start being the slow cooker — rich, deep, patient, inevitable.
Thirty years from now, what will you be known for? Who are you becoming? What is your life’s work?
Don’t make a plan. Make a promise to yourself.
Start Today.
Here’s how to start your own 30-Year Manifesto today:
Ask: “Who do I want to become over 30 years, not 30 days?”
What do you want to practise for decades?
Writing, mentoring, designing, fitness, creativity?
What craft, what business, what set of ideas deserves 30 years of your life?
Short. Clear. Powerful.
Start with: “I am the kind of person who…”
What’s the one thing you must do every day to make this happen?
Writers write. Chef’s cook. Athletes move. Now make that happen.
Imagine meeting yourself 30 years from now.
Would they be proud of the habits you built and the work you devoted your life to?
Will you begin this journey today?
Don’t make a 90-day plan, make a 30-Year promise.
To dive in further and create your 30-Year Manifesto, read these posts next:
Apple didn’t just build products. They built a movement. And it all started with a…
What is a manifesto, and how can you use this in your daily life to…
I realised I had a problem working with my clients. It wasn't a fatal flaw,…
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…
If your signature system doesn’t have all seven of these qualities, you’re leaving money on…
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…