Web Line 17: Online Success Perspectives and Opportunities
Deriv
ed From
Chris Brogan and Julien Smith, Trust Agents
Previously
Web Line 16: How to Assemble an Online Army
RAP 8: Trust Rules
PROFIT : In a world where trust matters, some things work better than others. Here are some perspectives and opportunities to consider for building your success online.
Perspectives
- Be helpful!
- Business Interaction now favours the small and the personal.
- Humanize business by feeding the machine with human contributions.
- Mass scale leaves the creator in charge. Customized scale puts everyone in charge.
- Leaders help others achieve.
- Ask : How can I connect?
- Ask : Where’s the maximum point of leverage here?
- Ask: What’s the new game here? What are the new rules?
- Your goal is to become the best communicator on the web.
- If sales is your ultimate goal, then building relationships is your immediate focus.
Opportunities
- Build content laden blogs on topics you’re passionate about. Read Gary Vaynerchuk’s story in Crush It! – Book Rapper’s Review
- Build a small powerful network – focus on a special area of interest for your industry.
- Become the name brand in your speciality. Get a head start on the gate keepers by playing online with the new web tools.
- Master leverage and change the world. Look for ways to streamline, accelerate and expand existing results through leveraging your time, tools, people and thinking.
Sell by generating trust. Position yourself and be seen as the default go-to girl in your speciality. Once respected, others will naturally buy from you.- Enrol an army to explode your results. Share your ideas, tools, strategies and network to collaborate on even bigger projects.
