Be more successful with your branding by learning from cults and how to build a community.
This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands.
Brand Worship 1 The Culting Edge
Most people think experience gives us answers, but what happens when our experience fails to answer our questions? When it makes it impossible to continue
Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good at using AI? Michael traces the answer back to something
During the last few years of Dad’s dementia, when Mum and I would visit him in the Aged Care centre, there was a consistent pattern