The Hidden Cost of NOT Having a Signature Method
Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost draining your time, money, and sanity—and it all comes down to this: you don’t have a signature method. ? The Custom Chaos Cycle I see this all the time with […]
Why Your Personal Brand Fails Without This One Thing
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the twist: the problem isn’t your LinkedIn profile. And it’s not your elevator pitch. The real reason your personal brand fails is because you’re missing this one thing—and once you add […]
How to Create Your Signature System in 7 Steps
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]
How to Turn Your Personal Manifesto Into a Six Figure Business
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book, The Seven Habits of Highly Effective People, started as a personal philosophy — a personal manifesto — and went on to generate over $280 million in revenue. (For the full Stephen Covey case study, read this: […]
How Stephen Covey Built a $280M Empire from his Manifesto
What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into that kind of impact—and income. Today, I’ll reveal how Stephen Covey turned his personal manifesto into a global empire—and how you can use the same strategy to monetize your expertise. […]
The Real Reasons 45+ Leaders Are Abandoning Corporate Life
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is not 20-year-olds or 30 or 40-year-olds. It’s people aged 55-64. (Source: Senior Entrepreneurship in Australia) But why is this happening? What does the research tell us? ? Today, we’ll look at […]