Content Creation Process – Three big mistakes people make
What are the keys to an effective Content Creation Process? How do you consistently produce good quality content? It takes a strong commitment to create and publish content on a regular basis. It’s not easy to be consistent over time. But too many content creators and thought leaders make this harder than it needs to […]
The best Content Creation Planning ideas for Thought Leaders
The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where to share it. A Content Plan for Thought Leaders To earn money from what you know, you need to share what you know with other people. Otherwise, how are they […]
The Best Thought Leadership Content Strategy in 3 Questions
What’s the best thought leadership content strategy? How do you turn your thought leadership IP into content marketing that attracts new clients AND keeps existing clients? Why you should stop trying to multi-task your Content Neuroscience shows that our human brains can only focus on one thing at a time. We can’t multi-task. When we […]
How to write a manifesto in 60 seconds
How to write a manifesto in 60 seconds A manifesto is a powerful tool for creating the future. This might be for your personal use, team, organisation or community – the structure and format are essentially the same. In this post, I’ll walk you through the two essential steps you need to write a manifesto. […]
Three big reasons to write a Thought Leader Manifesto
The three big reasons to write a thought leader manifesto, answer the three big problems faced by business experts, consultants and professional service firms. How do you: Show up to potential clients as a solution to their problems? Scale your ideas and grow your business? Overcome the fear associated with sharing bold ideas? The good […]
How Thought Leaders earn money from what they know
How Thought Leaders earn money from what they know One way to earn money from what you know is to package up what you know into cheap easy to buy parcels. You could create a manufactured solution, so it is always ready to pluck off the shelf when someone places an order. But to do […]
Killer content creation value proposition in 3 steps
To attract your ideal clients you’ll need a content creation value proposition. Content marketing is a modern miracle – you create content, you publish it online and clients turn up in your inbox. That’s amazing, right? Every time it happens to me, I get really excited and I’m proud of my efforts. I’m really pleased […]
Content Strategy 2022 – Best framework for Thought Leaders
Content Strategy 2022: The best framework for thought leaders How are you going to create your clear and concise Content Strategy 2022? The best framework for thought leaders is the Content Creation Canvas because it unites both your IP Creation and your Content Marketing. In this post, I’ll show you step-by-step how to complete your […]
The Ultimate Guide to Creating Thought Leadership Content
We need more Thought Leadership Content While the world doesn’t need more content – we’re already drowning in it – we desperately need more thought leadership content We need people to make sense of the chaos, to provide clarity in our uncertain world and, most importantly, to present fresh possibilities and alternatives to the choices […]
Content Creation Canvas: Build Thought Leadership Attract New Clients
Thought Leaders earn money from their ideas. This means the most important part of your business is to create and share your IP and content to attract and keep clients. But what IP and content should you create? How should you create it? And where should you share and publish it? The Content Creation Canvas […]