Marketing Trend: Hits to Niches

Marketing Trend #7 - The Shift from Hits to Niches

This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]