Stop writing fluffy “about us” statements!
If you want to be positioned as the go-to authority in your space, you need to write a business manifesto.
Today, I’m sharing 10 powerful ways to do this.
Whether you’re starting out or scaling up, these 10 examples will show you how to put your expertise into words that inspire you, make you stand out and attract your ideal clients.
Plus, I’ll answer the all-important question: Which one do you need right now?
Every strong manifesto starts with a bold transformation. It’s not about what you do – it’s about the change you create.
Example: “We believe every corporate professional has million-dollar knowledge trapped inside them – and we exist to unlock it.”
This positions you as the guide to transformation, not just another service provider.
Authority comes from naming the problem better than anyone else. When people hear their pain in your words, they instantly trust you.
Example: “Too many experts are stuck trading time for money, unable to package their knowledge into scalable income streams.”
This is where you introduce your signature system – the thing that makes your approach stand out.
Example: “We reject cookie-cutter business advice. Our proven framework helps you design a unique signature system – so you stand out and get paid what you’re worth.”
People don’t just buy into businesses – they buy into beliefs. Share yours clearly.
Examples:
Determine Your Core Life Values in 3 EASY Steps
Authority means you’re not just solving today’s problem – you’re shaping tomorrow’s landscape.
Example: “We envision a world where expertise is valued, monetized, and multiplied – empowering professionals to thrive on their own terms.”
Sometimes authority is about what you reject. Take a stand and draw your line in the sand.
Examples:
Build credibility by promising what people can count on from you.
Examples:
A manifesto isn’t passive – it invites people to join. Turn your audience into a tribe.
Example: “Join us if you’re ready to stop undervaluing your expertise and start building a business around your knowledge.”
Facts tell, stories sell. Share your frustrations or your audience’s pain in a relatable way.
Example: “If you’ve ever felt like your years of experience are going unnoticed, you’re not alone – and you’re in the right place.”
Pull it all together with a repeatable format. One example:
This keeps your manifesto clear, powerful, and unforgettable.
So how do you choose?
The best manifestos often mix 2–3 of these approaches into a single, powerful declaration. Start with the one that calls your attention and build from there.
Now you’ve got 10 powerful ways to write a business manifesto that builds authority.
Here’s your next step: Pick one, draft a paragraph, and share it with your audience THIS WEEK.
Because your authority doesn’t come from keeping your ideas in your head—it comes from declaring them boldly.
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