Stop writing fluffy “about us” statements!
If you want to be positioned as the go-to authority in your space, you need to write a business manifesto.
Today, I’m sharing 10 powerful ways to do this.
Whether you’re starting out or scaling up, these 10 examples will show you how to put your expertise into words that inspire you, make you stand out and attract your ideal clients.
Plus, I’ll answer the all-important question: Which one do you need right now?
The 10 Ways to Write a Business Manifesto
1. Transformation Promise
Every strong manifesto starts with a bold transformation. It’s not about what you do – it’s about the change you create.
Example: “We believe every corporate professional has million-dollar knowledge trapped inside them – and we exist to unlock it.”
This positions you as the guide to transformation, not just another service provider.
2. The Problem You’re Solving
Authority comes from naming the problem better than anyone else. When people hear their pain in your words, they instantly trust you.
Example: “Too many experts are stuck trading time for money, unable to package their knowledge into scalable income streams.”
3. Your Unique Method
This is where you introduce your signature system – the thing that makes your approach stand out.
Example: “We reject cookie-cutter business advice. Our proven framework helps you design a unique signature system – so you stand out and get paid what you’re worth.”
4. Core Values and Beliefs
People don’t just buy into businesses – they buy into beliefs. Share yours clearly.
Examples:
- Knowledge deserves premium positioning.
- Authenticity beats generic content.
- Sustainable income comes from systems, not hustle.
Determine Your Core Life Values in 3 EASY Steps
5. Vision of the Future
Authority means you’re not just solving today’s problem – you’re shaping tomorrow’s landscape.
Example: “We envision a world where expertise is valued, monetized, and multiplied – empowering professionals to thrive on their own terms.”
6. Who You Stand Against
Sometimes authority is about what you reject. Take a stand and draw your line in the sand.
Examples:
- “We stand against one-size-fits-all business models.”
- “We challenge the myth that all entrepreneurs should follow the same playbook.”
7. Your Commitments
Build credibility by promising what people can count on from you.
Examples:
- “We will champion your unique expertise.”
- “We will provide step-by-step systems, not just inspiration.”
8. Call to Movement
A manifesto isn’t passive – it invites people to join. Turn your audience into a tribe.
Example: “Join us if you’re ready to stop undervaluing your expertise and start building a business around your knowledge.”
9. Emotional Connection
Facts tell, stories sell. Share your frustrations or your audience’s pain in a relatable way.
Example: “If you’ve ever felt like your years of experience are going unnoticed, you’re not alone – and you’re in the right place.”
10. Signature Structure
Pull it all together with a repeatable format. One example:
- We believe…
- We reject…
- Join us if…
- We will…
This keeps your manifesto clear, powerful, and unforgettable.
How to Pick the Right One For Your Business
So how do you choose?
- Are you just starting out? Focus on #2 The Problem You’re Solving—because naming the pain builds instant authority.
- If you’re ready to scale, lean into #3 Your Unique Method and #5 Vision of the Future – because differentiation and direction attract the right audience.
- And if you’re building a community, combine #6 Who You Stand Against with #8 Call to Movement – that’s how movements are born.
The best manifestos often mix 2–3 of these approaches into a single, powerful declaration. Start with the one that calls your attention and build from there.
Do This Next
Now you’ve got 10 powerful ways to write a business manifesto that builds authority.
Here’s your next step: Pick one, draft a paragraph, and share it with your audience THIS WEEK.
Because your authority doesn’t come from keeping your ideas in your head—it comes from declaring them boldly.
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