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# GeoffMcDonald.com

Making sense of experience

## Sitemaps

- [XML Sitemap](https://geoffmcdonald.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://geoffmcdonald.com/blog/)
- [When Energy Feels Like Clarity (But Isn’t)](https://geoffmcdonald.com/when-energy-feels-like-clarity-but-isnt/) - A lot of experienced professionals make important decisions at exactly the wrong moment. But are you confusing rising energy and momentum for clarity?
- [Why Scale Isn’t About More People](https://geoffmcdonald.com/why-scale-isnt-about-more-people/) - Most people think scale means more people. But for experienced professionals, chasing “more people” often makes the work worse, not better. The alternative is
- [Why Your Offer Is a Translation Problem (Not Pricing)](https://geoffmcdonald.com/why-your-offer-is-a-translation-problem-not-pricing/) - Most experienced professionals think they have an offer problem. It makes them second-guess what to sell and how to price. But that's not the real issue.
- [Why Your System Is Your IP](https://geoffmcdonald.com/why-your-system-is-your-ip/) - How do you turn what you know into something you own? We share the big shift experienced professionals often miss about their Intellectual Property (IP).
- [Why Your Expertise Needs a Shape](https://geoffmcdonald.com/why-your-expertise-needs-a-shape/) - A lot of experienced professionals know they’re valuable, yet struggle to explain, package, or scale that value. That’s usually not a confidence problem.
- [Why Selling Isn’t Your Real Problem](https://geoffmcdonald.com/why-selling-isnt-your-real-problem/) - A lot of experienced professionals think their biggest problem is selling. But most of the time it isn't. The real issue is sharing your pantry instead of
- [The Myths of Experience - Overview](https://geoffmcdonald.com/the-myths-of-experience-overview/) - In this post, we explore how people with experience make sense of what they know and learn to use it deliberately, creatively, and on their own terms.
- [Why Visibility Isn’t Your Real Problem](https://geoffmcdonald.com/why-visibility-isnt-your-real-problem/) - Are you visible enough? Do you need to post more? Build a personal brand? It's more likely that visibility isn't your real problem. We share a clear alternative
- [Why Your Job Title Is Quietly Working Against You](https://geoffmcdonald.com/why-your-job-title-is-quietly-working-against-you/) - Many experienced professionals feel they’ve lost relevance when they leave the corporate world. The problem isn’t your experience. It's your job title.
- [Your Experience Isn’t Too Broad](https://geoffmcdonald.com/your-experience-isnt-too-broad/) - Too many professionals think their experience is too broad. But that's not the real problem. They assume depth comes from narrowing. You need this instead.
- [You Don’t Need a New Career. You Need a Name](https://geoffmcdonald.com/you-dont-need-a-new-career-you-need-a-name/) - To monetize your expertise, don't quit your job, niche or reinvent yourself. You don't need a new path. You just need a way to compress what you already know.
- [Why Smart Professionals Can’t Explain What They Do](https://geoffmcdonald.com/why-smart-professionals-cant-explain-what-they-do/) - If you can't explain what you do, then how can you expect others to pay for your expertise? Learn the key idea holding you back and the three questions to ask.
- [Abandon Your 90-Day Goals - Create a 30-Year Manifesto](https://geoffmcdonald.com/abandon-your-90-day-goals-create-a-30-year-manifesto/) - 90-day thinking is making us anxious, rushed, and shallow. What if the solution is not faster, but longer. Here's how to write a 30-Year Manifesto.
- [Build a Brand Like Apple: How to Write a Powerful Manifesto](https://geoffmcdonald.com/build-a-brand-like-apple-how-to-write-a-powerful-manifesto/) - Learn how to craft a powerful brand manifesto from the best, Apple's Think Different campaign. Use our fill-in-the-blanks template to write your manifesto.
- [What is a Manifesto? 5 Everyday Manifesto Examples](https://geoffmcdonald.com/what-is-a-manifesto-5-everyday-manifesto-examples/) - When we think about manifestos, we think about big or revolutionary ideas. But what does an everyday manifesto example look like? Here are five to consider.
- [Manifesto Writing Changed My Business Forever (My Story)](https://geoffmcdonald.com/manifesto-writing-changed-my-business-forever-my-story/) - Discover how manifesto writing transformed my business, clarified ideas, and helped thought leadership clients build stronger foundations for their big ideas.
- [10 Powerful Ways to Write a Business Manifesto](https://geoffmcdonald.com/10-powerful-ways-to-write-a-business-manifesto/) - Write a business manifesto to become the go-to authority in your industry and attract your ideal clients. Here are ten powerful ways to do that.
- [7 Essential Qualities Every Signature System Needs](https://geoffmcdonald.com/7-essential-qualities-every-signature-system-needs/) - If your Signature System doesn't have these seven qualities then you are leaving money on the table. Find out which ones you need to work on in the next 30 days
- [How to Turn Your Personal Manifesto Into a Six Figure Business](https://geoffmcdonald.com/how-to-turn-your-personal-manifesto-into-a-six-figure-business/) - Most personal manifestos are inspiring, but don't make money. Read this to create a clear roadmap to monetize your skills and turn your manifesto into money.
- [How to Create Your Signature System in 7 Steps](https://geoffmcdonald.com/how-to-create-your-signature-system-in-7-steps/) - Are you struggling to monetize your expertise? It's not a lack of skill; it's because you lack a Signature System. Follow my 7-step system to help build yours.
- [Why Your Personal Brand Fails Without This One Thing](https://geoffmcdonald.com/why-your-personal-brand-fails-without-this-one-thing/) - Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the twist: the problem isn’t your LinkedIn profile. And it’s not your elevator pitch. The real reason your personal brand fails is because you’re missing this one thing—and once you add
- [Monetize Your Expertise: Cookie Cutter vs Signature System](https://geoffmcdonald.com/monetize-your-expertise-cookie-cutter-vs-signature-system/) - What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? We discuss the merits of each one for you to choose.
- [The Hidden Cost of NOT Having a Signature Method](https://geoffmcdonald.com/the-hidden-cost-of-not-having-a-signature-method/) - Struggling to scale your business? You need a Signature Method to monetize your expertise. We look at the three hidden costs of not having one.
- [How Stephen Covey Built a $280M Empire from his Manifesto](https://geoffmcdonald.com/how-stephen-covey-built-a-280m-empire-from-his-manifesto/) - How do you turn your personal manifesto into a $280 million empire? Follow Stephen Covey to learn a simple, repeatable framework to monetize your expertise.
- [The Real Reasons 45+ Leaders Are Abandoning Corporate Life](https://geoffmcdonald.com/the-real-reasons-45-leaders-are-abandoning-corporate-life/) - Are you ready for a corporate transition to self-employment and an executive coaching business or consulting practice? Here are the top six reasons to do so.
- [Midlife Entrepreneur: Why It's the Perfect Time to Start](https://geoffmcdonald.com/midlife_entrepreneur_why_its_the_perfect_time_to_start/) - If you’re 45 or older, your experience isn’t baggage, it’s your secret weapon. Learn how to monetize your expertise as a midlife entrepreneur in four easy steps
- [From Corporate Insider to Industry Icon in 3 Steps](https://geoffmcdonald.com/from-corporate-insider-to-industry-icon-in-3-steps/) - The Authority Blueprint is your key to authority building. Use it to turn decades of corporate experience into recognised market influence in three steps.
- [Knowledge Monetization - 5 Mistakes That Keep Experts Broke](https://geoffmcdonald.com/knowledge-monetization-5-mistakes-that-keep-experts-broke/) - Knowledge Monetization turns your experience into income. But most experts get this wrong. Which of these five most common mistakes is keeping you broke?
- [Monetize Your Expertise - Turn Your Experience Into Income](https://geoffmcdonald.com/monetize-your-expertise-turn-your-experience-into-income/) - How do you monetize your expertise and turn decades of experience into a legacy and income? If you’re an established leader — a C-suite veteran, consultant, or specialist — you’re sitting on a mountain of experience. But here’s the catch: a mountain’s not useful unless you mine it.” In this post, I’ll introduce a clear,
- [Four Thousand Weeks - Say Goodbye to Procrastination](https://geoffmcdonald.com/four-thousand-weeks-say-goodbye-to-procrastination/) - Ready to say goodbye to procrastination, this post is your turning point. Adopt the three principles from Oliver Burkeman and Four Thousand Weeks to end it now.
- [The Productivity Lie That’s Making You Miserable: 4000 Weeks](https://geoffmcdonald.com/the-productivity-lie-thats-making-you-miserable-4000-weeks/) - The Productivity Lie is making you miserable. And Oliver Burkeman's book 4000 Weeks has the solution: Your value does not come from what you get done.
- [Four Thousand Weeks and the Power of Priorities](https://geoffmcdonald.com/four-thousand-weeks-and-the-power-of-priorities/) - Are you feeling stretched, scattered, or stuck, and want more time? Oliver Burkeman's book Four Thousand Weeks offers a solution: The Power of Priorities.
- [Four Thousand Weeks and the Power of Saying No](https://geoffmcdonald.com/four-thousand-weeks-and-the-power-of-saying-no/) - What if the key to productivity was to stop doing things? Oliver Burkeman's book Four Thousand Weeks suggests 3 things you can stop doing today to get more done
- [Four Thousand Weeks: Time and How to Use It](https://geoffmcdonald.com/four-thousand-weeks-time-and-how-to-use-it/) - Mastering time is a myth. Oliver Burkeman's book Four Thousand Weeks suggests chasing time is wasting your life. And instead, you need to do this...
- [Why Time Management is a Lie Lessons from 4000 Weeks](https://geoffmcdonald.com/why-time-management-is-a-lie-lessons-from-4000-weeks/) - If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not 40,000. Not 400,000. Four. Thousand. Weeks. But that's a total from when you were born. If you’re currently 20 years of age, that’s only 3000 weeks left. If you’re 40, that’s only 2000 weeks left. And if you’re 60, like me, that’s
- [Seven Ways to Create Your Unique Manifesto Design](https://geoffmcdonald.com/seven-ways-to-create-your-unique-manifesto-design/) - Here are seven ways and more than 20 examples to create your unique manifesto design - plus two surprising bonus methods to inspire you.
- [Four Ways to Make Your Manifesto Visually Appealing](https://geoffmcdonald.com/four-ways-make-your-manifesto-visually-appealing/) - An updated version of this post is available here (April 2025). What does a manifesto look like? Traditionally, it was a literal manuscript presented in the hand of the author who penned it. Today, we have computers and multimedia. Presenting your manifesto so it's visually engaging and interesting is a crucial part of sharing and
- [Unlock Success: 6 Types Business Manifestos You Must Know](https://geoffmcdonald.com/unlock-success-6-types-business-manifestos-you-must-know/) - To grow your business in the next 12 months, create a business manifesto. We share the six types of business manifestos to help you choose the right one.
- [Four Best Ways to Write a Powerful Design Manifesto](https://geoffmcdonald.com/four-best-ways-to-write-a-powerful-design-manifesto/) - There are four main ways to write a design manifesto or design philosophy. But which one is the best way? Which one is easy and powerful?
- [Best Life! How To Master The Art Of Intentional Living](https://geoffmcdonald.com/best-life-how-to-master-the-art-of-intentional-living/) - The art of intentional living saved my life. Here are the 3 top life strategies I recommend to help you stop being distracted and start living on purpose.
- [Best You - How to Stick to Your Values - 28-Day Challenge](https://geoffmcdonald.com/best-you-how-to-stick-to-your-values-28-day-challenge/) - How do you become your best you? I'm taking on a 28-day core values challenge to see if you can stick to your values and improve your life in only 28 days.
- [Your Personal Core Values - From Good to Great](https://geoffmcdonald.com/your-personal-core-values-from-good-to-great/) - Knowing your Personal Core Values is good. But how do you turn your Core Values into something great? We share the four must-have ingredients you need.
- [Top Ten Universal Human Values that Will CHANGE Your Life!](https://geoffmcdonald.com/top-ten-universal-human-values-that-will-change-your-life/) - I need to change my core values because they don't reflect the crucial pattern of the Top Ten Universal Human Values. Do you need to adjust your values too?
- [Empower Your Life - How to Stick to Your Values](https://geoffmcdonald.com/empower-your-life-how-to-stick-to-your-values/) - Are you ready to empower your life and unlock your true potential? To achieve this you need to find ways to stick to your values. If you had to rate yourself on how well you are living based on your true potential, what would be your score? ? The big problem with unlocking your true
- [Determine Your Core Life Values in 3 EASY Steps](https://geoffmcdonald.com/determine-your-core-life-values-in-3-easy-steps/) - Today, I’ll show you how to determine your core life values in 3 easy steps. And to make this practical, I’ll show you the exact steps I took to define my values. ? Your values are your compass for your life. They help you make good decisions and keep you heading in the right direction.
- [How to Write a Personal Manifesto for your Content Creation](https://geoffmcdonald.com/how-to-write-a-personal-manifesto-for-your-content-creation/) - Mission Statement, Purpose Statement or Core Values? Which is the best Personal Manifesto to write to fuel your Content Creation? Which 2 of these work best?
- [How to use Core Values to Make Better Decisions](https://geoffmcdonald.com/how-to-use-core-values-to-make-better-decisions/) - What is the key to living a meaningful life? You will learn about Core Values - what are they, why you need them and how to use them to live a meaningful life.
- [Write a Personal Manifesto - Two Quick and Easy Ways](https://geoffmcdonald.com/write-a-personal-manifesto-two-quick-and-easy-ways/) - What’s the easiest way to write a personal manifesto? I share three ways. One is easy but takes a lot of effort. The other two are quick and easy to create.
- [How I Wrote My Personal Manifesto in Under Ten Minutes](https://geoffmcdonald.com/how-i-wrote-my-personal-manifesto-in-under-ten-minutes/) - Can you create your future in under ten minutes? I did. I'll show you how I wrote a Personal Manifesto by answering 3 easy questions. Plus, a powerful tip.
- [What is a Personal Manifesto? Empower Your Life [2024]](https://geoffmcdonald.com/what-is-a-personal-manifesto-empower-your-life/) - What is a Personal Manifesto? Fail to grasp these 4 principles and you’ll fail to reap the full rewards when you write your personal manifesto.
- [How to Write a 5-Star Personal Manifesto like Benjamin Franklin](https://geoffmcdonald.com/how-to-write-a-5-star-personal-manifesto-like-benjamin-franklin/) - How do you become your best self? We share how Benjamin Franklin answered this. We share the best way to write a personal manifesto based on his 13 virtues.
- [Write a Personal Manifesto - Seven Ways to be Inspired](https://geoffmcdonald.com/write-a-personal-manifesto-seven-ways-to-be-inspired/) - What's the best way to write a personal manifesto? Find out the seven types of personal manifesto, explore an example and check our ratings of each one.
- [Four Easy Ways to Write a Personal Mission Statement](https://geoffmcdonald.com/four-easy-ways-to-write-a-personal-mission-statement/) - Have you ever thought about what your personal mission statement would look like? Would it describe a big result you want to produce? Or would it define who you want to become? Or the great life you want to live? ? Writing a personal mission statement can give your life direction. It’s like a roadmap
- [Personal Mission Statement Blunders: How to Get it Right](https://geoffmcdonald.com/personal-mission-statement-blunders-how-to-get-it-right/) - Are you confused and overwhelmed when writing your Personal Mission Statement? Avoid this big blunder to get it right and make it easier to write.
- [3 Big Reasons to Write a Personal Missions Statement](https://geoffmcdonald.com/three-big-reasons-to-write-a-personal-mission-statement/) - Should you write a Personal Mission Statement? Learn the three big reasons to do so. Plus I share how my Mission Statement lead to a life-changing decision.
- [How to Build a Writing Habit (That Actually Sticks)](https://geoffmcdonald.com/how-to-build-a-writing-habit-that-actually-sticks/) - Most writers never finish writing their books. The easy book writing way is to build a writing habit. Here are the 5 steps to write a book and finish it.
- [Never Again? 30-Day Pomodoro Technique Challenge](https://geoffmcdonald.com/30-day-pomodoro-technique-challenge/) - Is this the greatest productivity hack? I was struggling to focus until I took on the Pomodoro Technique for a 30-day challenge. This is what I learnt.
- [Three Big Reasons Your Habit Building Will FAIL - Dr BJ Fogg](https://geoffmcdonald.com/3-big-reasons-your-habit-building-will-fail-dr-bj-fogg/) - Are you struggling to build habits? Author of Tiny Habits, Dr BJ Fogg shares three reasons why people fail to develop lasting habits and fulfil their goals.
- [Transform Your Life with Steven Pressfield’s Turning Pro Advice](https://geoffmcdonald.com/transform-your-life-with-steven-pressfields-turning-pro-advice/) - Are you not achieving your goals? Struggling to unlock your potential? Learn these seven lessons from Turning Pro by popular author Steven Pressfield.
- [How to Build Habits: Step-by-Step Guide for Success](https://geoffmcdonald.com/how-to-build-habits-step-by-step-guide-for-success/) - Being on autopilot is seen as a bad thing. We usually relate it to laziness, lack of caring, and lack of motivation. Not good, right? Well, maybe. Have you ever considered that being on auto-pilot was the key to success? Did you know that 40% of your daily actions are habits, not decisions? That means
- [Best Books for Writers and Authors](https://geoffmcdonald.com/best-books-for-writers-and-authors/) - Best books for writers and authors is my list of the great writing books that have helped me write my seven books - practical, useful, insightful
- [Everyone tells you to set goals. But this is better.](https://geoffmcdonald.com/everyone-tells-you-to-set-goals-but-this-is-better/) - We've all been told that goal setting is important to live a happy and healthy life. But what if they are wrong? We explore the four problems of setting goals.
- [Read this! The best book to find your Life’s Work](https://geoffmcdonald.com/read-this-the-best-book-to-find-your-lifes-work/) - What's the best book to read to find your Life's Work? It's this one. But watch out for this trap - it will stop you from finding your life's work.
- [Can you have more than one Life’s Work?](https://geoffmcdonald.com/can-you-have-more-than-one-lifes-work/) - If there are at least eight different types of Life's Work, how many can you have? And how many are too many? Answer these questions to live a great life.
- [Live a Great Life! Eight Examples of Your Life's Work](https://geoffmcdonald.com/live-a-great-life-eight-examples-of-your-lifes-work/) - How do you live a great life? You devote yourself to your Life's Work. Here are eight examples for you to choose from to add meaning and purpose to your life
- [David Goggins and the One Thing Stopping Your Success](https://geoffmcdonald.com/david-goggins-and-the-one-thing-stopping-your-success/) - David Goggins has been called the toughest man on the planet. We share his number one thing stopping your success. And make you a 28-day challenge to fix it.
- [The Ultimate Guide to Planning your Life’s Work](https://geoffmcdonald.com/the-ultimate-guide-to-planning-your-lifes-work/) - What's the best way to plan your life's work? Answer these nine questions in the next hour (based on the 4 principles of games). Create your future today.
- [Four Questions to Win the Game of Life](https://geoffmcdonald.com/four-questions-to-win-the-game-of-life/) - To be successful at life - fulfilling your Life's Work - you need a game plan. You must answer these four questions to win the game of life.
- [Four Declarations for when things don’t go to plan](https://geoffmcdonald.com/four-declarations-for-when-things-dont-go-to-plan/) - What do you do when things don't go to plan? Here are the four declarations (four questions) you can ask yourself to reclaim your space and get back on track.
- [I didn't know it, but my life was about to change](https://geoffmcdonald.com/i-didnt-know-it-but-my-life-was-about-to-change/) - Every day is a new day. But not all days are equal. I didn't know it at the time but my life was about to change. My life's work is at stake.
- [10 of the Best Youtubers Personal Mission Statement Examples](https://geoffmcdonald.com/10-of-the-best-youtubers-personal-mission-statement-examples/) - These 10 personal mission statement examples are from YouTubers who have attracted millions of subscribers and billions of views - learn their secret formula.
- [The Ultimate Way to Align Your Vision Mission Purpose](https://geoffmcdonald.com/the-ultimate-way-to-align-your-vision-mission-purpose/) - Many individuals and organisations struggle to align their mission vision purpose due to how they define each one. I share how to do this easily and powerfully.
- [The Best 15 Purpose Quotes to Inspire Your Life](https://geoffmcdonald.com/the-best-15-purpose-quotes-to-inspire-your-life/) - What is purpose? How can you use it to inspire your life? These 15 purpose quotes answer these questions and are sourced from leaders, authors and rock stars.
- [We Blog - How to Create Your Own Media Channel](https://geoffmcdonald.com/we-blog-how-to-create-your-own-media-channel/) - The key to building a great blog is not to act like a blogger or content creator. Instead, view yourself as a media channel to grow faster and bigger.
- [Nine Purpose Synonyms Exposed - Spice up your life!](https://geoffmcdonald.com/nine-purpose-synonyms-exposed-spice-up-your-life/) - What is purpose? We can define purpose through purpose synonyms - other words with similar meanings. Use this simple way to apply purpose to your life/business.
- [13 of the best Social Purpose Statement Examples](https://geoffmcdonald.com/13-of-the-best-social-purpose-statement-examples/) - Be inspired to create your life's purpose or your business purpose through 13 of the best purpose statement examples from these social brands or not-for-profits
- [11 of the Best Purpose Statement Examples to Inspire You](https://geoffmcdonald.com/11-of-the-best-purpose-statement-examples-to-inspire-you/) - I share 11 purpose statement examples from global companies and highlight the pros and cons of each example to help you write your inspiring purpose statement.
- [Why is Optimism important? Optimism and Delusion](https://geoffmcdonald.com/balance-between-optimism-and-delusion/) - Helen Macdonald challenges the delusion of being positive. Instead she proposes optimism. What is optimism and what's the right balance between it and delusion?
- [The Lean Startup Guide to Managing Innovation](https://geoffmcdonald.com/lean-startup-slideshow/) - The Lean Startup by Eric Ries is THE bible for entrepreneurs and innovators - here is a quick summary to help you manage your innovation projects
- [12 Personal Mission Statement Examples by Famous People](https://geoffmcdonald.com/12-personal-mission-statement-examples-by-famous-people/) - Here are 12 personal mission statement examples by famous people to inspire you to craft your own mission statement. It includes one controversial one.
- [What is a manifesto? 21 Synonyms for Manifesto](https://geoffmcdonald.com/what-is-a-manifesto-21-synonyms-for-manifesto/) - What is a manifesto? iven a manifesto is an umbrella term, you'll gain a better understanding if you review these 21 synonyms for manifesto.
- [Ten of the Best YES Manifesto Examples](https://geoffmcdonald.com/ten-of-the-best-yes-manifesto-examples/) - To write a manifesto you have to say either yes or no to something. Here are 10 YES manifesto examples. Plus, 13 keywords you can use to write your manifesto.
- [John F Kennedy's Land a Man on the Moon Speech - 1](https://geoffmcdonald.com/jfk-land-man-on-moon-speech-1/) - US President John F Kennedy's Man on the Moon speech changed the focus of an entire country in a single moment. It's a famous goal manifesto.
- [Ten of the Best NO Manifesto Examples](https://geoffmcdonald.com/ten-of-the-best-no-manifesto-examples/) - To write a manifesto there are two types of change. You can say YES or NO. Here we share ten of the best NO manifesto examples to inspire you into action.
- [How to write a manifesto: The two most powerful ways](https://geoffmcdonald.com/how-to-write-a-manifesto-the-two-most-powerful-ways/) - To write a manifesto you need to avoid the buffet mistake. Instead, to write a powerful manifesto or vision focus on the two types of change - with examples.
- [Yvonne Rainer: The No Manifesto](https://geoffmcdonald.com/yvonne-rainer-no-manifesto/) - To write a powerful manifesto you need to take a stand. Yvonne Rainer's No Manifesto is the definitive example of saying no to the past to create a new future.
- [How to be Creative Anytime Anywhere - Creativity Explained](https://geoffmcdonald.com/how-to-be-creative-anytime-anywhere-creativity-explained/) - Creativity explained: The best way to explain what creativity is is to play a creative game. Play the Martians Game - learn how to be creative anytime anywhere.
- [Five Creativity Synonyms to be more Creative at Work](https://geoffmcdonald.com/five-creativity-synonyms-to-be-more-creative-at-work/) - To be more creative at work change the way you define creativity. Here are five creativity synonyms you can use to inspire your next business innovation.
- [The Expert Manifesto - Manifesto Example for Thought Leaders](https://geoffmcdonald.com/the-expert-manifesto-manifesto-example-for-thought-leaders/) - The Expert Manifesto is a manifesto example for thought leaders that offers seven principles for setting up your ideal business around your business expertise.
- [The Business Innovation Super Skill - Skyrocket Your Results](https://geoffmcdonald.com/the-business-innovation-super-skill-skyrocket-your-results/) - The super skill you need to skyrocket your Business Innovation results is the reason Picasso was a multi-millionaire but Van Gogh died penniless.
- [Manifesto Meaning – Write a Manifesto to Create Your Future](https://geoffmcdonald.com/manifesto-meaning-write-a-manifesto-to-create-your-future/) - To create your future, write a manifesto. But first, what is the manifesto meaning? Discover the three steps to define your manifesto and unleash its power.
- [The best way to strangle your business innovation](https://geoffmcdonald.com/the-best-way-to-strangle-your-business-innovation/) - Most people think business innovation fails due to a lack of good ideas or poor execution. They hurt but aren't the big problem - 6 tips to become an innovator.
- [Business Innovation Fails for One of These 3 Reasons](https://geoffmcdonald.com/business-innovation-fails-for-one-of-these-3-reasons/) - Neuroscience points to three reasons your business innovation fails. Learn the three things stopping you from being successful and nine things to do instead.
- [Start Here - The FIRST Step in any Business Innovation](https://geoffmcdonald.com/start-here-the-first-step-in-any-business-innovation/) - Based on neuroscience, you must start your business innovation project with this first essential step. Plus, here are seven ways to kickstart your innovation.
- [Why Deep Work is a Genuine Thought Leadership Example](https://geoffmcdonald.com/why-deep-work-is-a-genuine-thought-leadership-example/) - Deep Work by Cal Newport has been a pivotal book in my career. But is it a genuine thought leadership example? Plus, 5 lessons to become a thought leader.
- [Write A Book The Easy Way - Eighteen Different Examples](https://geoffmcdonald.com/write-a-book-18-different-ways/) - We explore 18 different ways to write a book. Some are simple suggestions and some include a complete book publishing business model.
- [A surprisingly simple guide to Content Creation](https://geoffmcdonald.com/a-surprisingly-simple-guide-to-content-creation/) - What is content creation? Why is it so important? In this surprisingly simple guide to content creation, we answer your big questions including is it worth it?
- [How to Create a Content Calendar that Earns You Money](https://geoffmcdonald.com/how-to-create-a-content-calendar-that-earns-you-money/) - Most people create a content calendar that makes a lot of work but fails to earn you money. Use this obvious secret instead. Build something bigger today.
- [Famous Manifestos - Our Top Ten](https://geoffmcdonald.com/famous-manifestos/) - What are the most famous manifestos ever written? We list our top ten. Several will be obvious, some may surprise and one definitely will surprise.
- [Four Types of Manifestos](https://geoffmcdonald.com/four-types-manifestos/) - There are four types of manifestos and knowing this helps you choose how to write a manifesto to best achieve your outcomes. But which one is best for you?
- [Work Life Balance - Three Metaphors for a Great Life](https://geoffmcdonald.com/work-life-balance-three-metaphors-for-a-great-life/) - What’s work life balance? We share three ways to balance your work, family and leisure. Which one is right for you? Live great today.
- [Do Thought Leaders need a Mission Statement?](https://geoffmcdonald.com/do-thought-leaders-need-a-mission-statement/) - Do thought leaders need a mission statement to be successful? I studied 25 world-class thought leaders to find out. The answer surprised me.
- [Is Ko-fi better than Patreon to make money from content?](https://geoffmcdonald.com/is-ko-fi-better-than-patreon-to-make-money-from-content/) - What’s a good starting point for making money from your content? I reviewed both Patreon and Ko-fi. I did choose one of them. But which one? And why?
- [The Daring Content Creation Idea that Doubles Your Results](https://geoffmcdonald.com/the-daring-content-creation-idea-that-doubles-your-results/) - Double your results with a daring content creation idea that attracts new clients and serves your current ones at the same time. Set yourself free.
- [The ONLY Reason to Write a Manifesto](https://geoffmcdonald.com/the-only-reason-to-write-a-manifesto/) - When I analysed over 250 manifestos, I came up with 18 different reasons to write a manifesto. But when I looked deeper, I realised there was only one.
- [11 Origin Story Examples - How to Tell Your Brand Story](https://geoffmcdonald.com/11-origin-story-examples-how-to-tell-your-brand-story/) - We share 11 origin story examples to help you tell your brand story to stand out and be memorable. Plus a 3-step process for creating your own Origin Story.
- [How to Write a Book Like Seth Godin - 10 Writing Tips](https://geoffmcdonald.com/how-to-write-a-book-like-seth-godin-10-writing-tips/) - Seth Godin has written 20 best-selling books. If you want to write a book, learn from the master. I share ten writing tips to write a book like Seth Godin.
- [How to Write a Manifesto - 9 Questions, 9 Manifesto Examples](https://geoffmcdonald.com/how-to-write-a-manfiesto-9-questions-9-manifesto-examples/) - How to write a Manifesto shares nine principles, nine manifesto examples and nine questions for you to define your vision, mission and brand to inspire you.
- [What's a Manifesto? - Three-Part Manifesto Definition](https://geoffmcdonald.com/whats-a-manifesto-three-part-manifesto-definition/) - To write an inspiring manifesto you need to define: what’s a manifesto? This three-part manifesto definition shows you how to create a powerful future today.
- [How to write a Personal Manifesto in five steps](https://geoffmcdonald.com/how-to-write-a-personal-manifesto-in-five-steps/) - How to write a personal manifesto in five simple steps and four different ways. Plus I’ll share my personal example. Be inspired every day. 😀
- [How to be more creative today [Neuroscience Hack]](https://geoffmcdonald.com/how-to-be-more-creative-today-neuroscience-hack/) - What’s the best way to be more creative today? Is it the shower, a long walk or at your desk? Use this neuroscience hack to be more creative today.
- [Double Your Creativity in the Next 10 Minutes](https://geoffmcdonald.com/double-your-creativity-in-the-next-10-minutes/) - What difference would being more creative make to your personal life or business career? In the next ten minutes, I’ll show you can double your creativity.
- [The Best Way to Plan Your Life [Plan Your Year]](https://geoffmcdonald.com/the-best-way-to-plan-your-life-plan-your-year/) - What's the best way to plan your life and your next 12 months? Complete both phases of planning and avoid the big mistake many make when you plan your year.
- [The Best Format for Thought Leadership Content in 2023](https://geoffmcdonald.com/best-format-for-thought-leadership-content-in-2023/) - Is the best format or medium for thought leadership content in 2023: video, audio, visuals or words? We share three rules of thumb to make your best choice.
- [Best Place to Publish Thought Leadership Content 2023](https://geoffmcdonald.com/best-place-to-publish-thought-leadership-content-2023/) - Where is the best place to publish thought leadership content in 2023? Facebook? LinkedIn? YouTube? Somewhere else? Use this as your #1 content strategy in 2023
- [What is Ideas Architecture? [For Thought Leadership]](https://geoffmcdonald.com/what-is-ideas-architecture-for-thought-leadership/) - What is Ideas Architecture? It's what makes thought leaders, content creators and leaders in organisations become influential. Learn how with five examples. 🤑
- [How to Make a Book Trailer the Easy Way](https://geoffmcdonald.com/how-to-make-a-book-trailer-the-easy-way/) - Creating a book trailer is a great way to ramp up the excitement of your book promotion. Answer these four easy questions to sell more books.
- [Seven Ways to Write Your Book Faster Today](https://geoffmcdonald.com/seven-ways-to-write-your-book-faster-today/) - Discover the surprising secret to writing your book faster. Plus, seven ways you can apply this today. Finish your book and reap your rewards sooner.
- [Book Writing Tips – Write your book easier](https://geoffmcdonald.com/book-writing-tips-write-your-book-easier/) - Don’t make your book writing harder than it needs to be. Follow our book writing tips to build your focus, eliminate distractions, and streamline your writing.
- [The Surprising Secret to Finish Writing Your Book](https://geoffmcdonald.com/the-surprising-secret-to-finish-writing-your-book/) - Are you writing a book and struggling to finish it? We share the best research-backed way to finish writing your book. It’s a surprisingly simple secret.
- [Answer This Before You Start Writing Your Book](https://geoffmcdonald.com/answer-this-before-you-start-writing-your-book/) - Want to write a book? Then you must answer these two questions before you start writing your book. Make sure you write the right book for the right reason.
- [How to Write your Book Faster!](https://geoffmcdonald.com/how-to-write-your-book-faster/) - This blog post was inspired by a comment from Corrinne with regard to our earlier post on the slideshow used by the authors of The Plateau Effect to promote their book. Corrinne is writing her own book and jokingly asked for any gems on getting it done faster. So, here's a general response… Know where
- [The Best Reason to Write a Book Right Now](https://geoffmcdonald.com/the-best-reason-to-write-a-book-right-now/) - Want to write a book? Why? We share the three big reasons every thought leader needs to grow their business. And the best reason every author must consider.
- [My Best 10 Tips for Writing a Book for the First Time](https://geoffmcdonald.com/my-best-10-tips-for-writing-a-book-for-the-first-time/) - If you were sitting down in front of me and asked, 'What are the best tips for writing a book for the first time, how would you answer?' That's a great question. I’ve written and self-published 10 books and each time I start a new book I’m giddy with excitement. But what are writing tips
- [Ten Big Book Writing Mistakes I’ve Made – Author Mistakes](https://geoffmcdonald.com/ten-big-book-writing-mistakes-ive-made-author-mistakes/) - As a writer who has published ten books, I’ve also made a lot of author mistakes. Here are my ten big book writing mistakes – to be successful, avoid them!
- [Book Writing Template - Make your book great in 6 steps](https://geoffmcdonald.com/book-writing-template-make-your-book-great-in-6-steps/) - Great business books are built on a solid foundation. Use our 6-step book writing template to make your book great. Start plotting your best seller today.
- [The Ultimate Product Sales Video Example](https://geoffmcdonald.com/the-ultimate-product-sales-video-example/) - If you had an information product that you wanted to sell online, how would you do that? How would you sell an information product online? In particular, how would you create a sales video to sell your product? This is part three of a three-part series on how to create the ultimate product sales video.
- [Four Phases of the Ultimate Product Sales Video](https://geoffmcdonald.com/four-phases-of-the-ultimate-product-sales-video/) - How do you create a product sales video that captures attention and creates sales? Follow the four phases of this motivational sales framework for best results.
- [Two Essentials of the Ultimate Product Sales Video](https://geoffmcdonald.com/two-essentials-of-the-ultimate-product-sales-video/) - How do you create a product sales video that captures attention and generates sales? Include these two essential elements to boost your results.
- [Do this First – How to Make Money from Content](https://geoffmcdonald.com/do-this-first-how-to-make-money-from-content/) - To make money from content, what’s the first thing you must do? Getting it wrong can waste time and slow progress. Choose the right way to start.
- [Best and Worst Times to Make Money from Content](https://geoffmcdonald.com/best-and-worst-times-to-make-money-from-content/) - When is the best time to make money from content? And the worst? Learn from Seth Godin’s brilliance and my mistakes as a content creator.
- [Do this to Make Money from your Content Creation](https://geoffmcdonald.com/do-this-to-make-money-from-your-content-creation/) - If you don’t do this one thing, then you won’t make money from your content creation. It’s a simple way for content creators to earn money from their content.
- [Seven Questions to Make Money as a Content Creator](https://geoffmcdonald.com/seven-questions-to-make-money-as-a-content-creator/) - If you want to make money as a content creator, you need to be strategic. Answer these seven questions to spot your best content creation opportunities.
- [Three simple ways to define your thought leadership](https://geoffmcdonald.com/three-simple-ways-to-define-your-thought-leadership/) - How do you define your thought leadership? That's a big question for content creators and aspiring thought leaders. I know a lot of people, including me, who have wasted a lot of time over many years trying to get this right. We've spent years going back and forth, back and forth, trying this and trying
- [Mission Statement Examples from the Best Content Creators](https://geoffmcdonald.com/mission-statement-examples-from-the-best-content-creators/) - Do top content creators have mission statements and what’s the best way to create yours? We share 3 great examples and the lessons you can apply from each one.
- [The Dirty Big Difference Between Vision and Mission](https://geoffmcdonald.com/the-dirty-big-difference-between-vision-and-mission/) - What’s the difference between a vision and a mission? Having a clear vision or mission statement can be a great way to provide focus, direction and alignment for you, your team, or your business. But what’s the difference between a vision and a mission? And which one do you need right now? In this post,
- [Personal vision statement Be inspired in 4 simple steps](https://geoffmcdonald.com/personal-vision-statement-be-inspired-in-4-simple-steps/) - A personal vision statement – What is it? Why do you need one and how to create yours? We share a simple 4-part process to create your life vision.
- [Thought Leadership – Five Ways to Create Cutting Edge Content](https://geoffmcdonald.com/thought-leadership-five-ways-to-create-cutting-edge-content/) - How do the best thought leaders create cutting-edge content? We share five master strategies for thought leadership with five examples that you can use today.
- [Content strategy secrets – from beginner to expert](https://geoffmcdonald.com/content-strategy-secrets-from-beginner-to-expert/) - Four proven actions to help you go from beginner to expert with these content strategy secrets. It’s based on elite performers in many fields. Grow faster today
- [The Business Model Manifesto Podcast](https://geoffmcdonald.com/business-model-manifesto-podcast/) - The Business Model Manifesto shares ten principles for you to understand the strategic value of your business model. Listen to our Ideas Architect podcast.
- [Brand Worship - What's Your Cause? Purpose? Spirit?](https://geoffmcdonald.com/brand-worship-whats-your-cause-purpose-spirit/) - How do you create a powerful brand? One place to start is to define your cause. We look at three causes - your purpose, your spirit and your stand. Claim yours.
- [2 Design For Consistency](https://geoffmcdonald.com/design-for-consistency/) - Rahaf Harfoush's book Yes We Did presents an insider look at social media lessons from Barack Obama's 2008 Presidential Campaign. Here we look at brand building
- [Seth Godin Asks: Are you a Cog or a Linchpin?](https://geoffmcdonald.com/are-you-a-cog-or-a-linchpin/) - Seth Godin's book Linchpin provides the ultimate career advice by asking: Are you a cog or a Linchpin? It applies his Purple Cow idea to your personal career.
- [Content Creation for Beginners – Five Big Mistakes to Avoid](https://geoffmcdonald.com/content-creation-for-beginners-five-big-mistakes-to-avoid/) - Content Creation for beginners can be tough to know where to start. Here are the five big mistakes I wish I hadn’t made when I started on my content journey.
- [We Blog 3: How to Make Money From Your Blog](https://geoffmcdonald.com/we-blog-3-how-to-make-money-from-your-blog/) - Thinking of writing a blog as a professional pursuit? To sustain your efforts you'll need to consider these four ways to make money from your blog.
- [How to Be a World Leader Using Social Media](https://geoffmcdonald.com/how-to-be-world-leader-using-social-media/) - Way back in 2008 Barack Obama used Social Media to become US President. Based on his efforts we share the three things you need to do to lead with social media.
- [Interview with Eric Knight - Reframe](https://geoffmcdonald.com/interview-with-eric-knight-reframe/) - Eric Knight, author of Reframe - How to Solve the World's Trickiest Problems speaks briefly about his wicked problems and his book in this exclusive interview.
- [Book Review: Infinite Possibilities by Pine and Korn](https://geoffmcdonald.com/the-third-place/) - Pine and Korn's book Infinite Possibility is a must-read for those working toward digital transformation - a deep conceptual framework and filled with examples
- [For Future Sake Presentation](https://geoffmcdonald.com/for-future-sake-presentation/) - This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk - I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. http://youtu.be/uLtzvumBwG0 For Future Sake - Presentation Transcript What are we going to do about
- [Social Media Lesson 9 Analyse Everything](https://geoffmcdonald.com/9-analyse-everything/) - One of the key social media lessons from Obama's 2008 presidential campaign was the level of analysis. This mirrors Growth Hacking and Viral Loop strategies.
- [The Best Project Planning Example for Content Creation](https://geoffmcdonald.com/the-best-project-planning-example-for-content-creation/) - The best project planning example for content creation shows the nine steps you need to follow to have a great project plan. Download the template.
- [The best project planning template for thought leadership](https://geoffmcdonald.com/the-best-project-planning-template-for-thought-leadership/) - The best project planning template for creating thought leadership content is surprisingly not often used in project planning - get more done in less time.
- [The four steps for how to become a thought leader](https://geoffmcdonald.com/the-four-steps-for-how-to-become-a-thought-leader/) - How do you become a thought leader? We share the four steps every elite performer takes to get to the top – including three actions you can take today.
- [Seven ways to have a Content Creation Breakthrough](https://geoffmcdonald.com/seven-ways-to-have-a-content-creation-breakthrough/) - To get better results from your content creation you need to create better content. We share seven strategies to improve the quality of your content today.
- [Seven Examples of Rituals](https://geoffmcdonald.com/examples-of-rituals/) - We often think of rituals in relation to religion. 7 examples of rituals that you might want to use to presence your big idea as part of ideas marketing.
- [The Clever Content Creation Way to an Expert Personal Brand](https://geoffmcdonald.com/the-clever-content-creation-way-to-an-expert-personal-brand/) - We share 3 principles, 3 examples and 10 tips to use content creation to build your expert personal brand. Be seen and heard to attract new clients.
- [The Business Model Manifesto](https://geoffmcdonald.com/the-business-model-manifesto/) - The Business Model Manifesto offers ten principles for understanding and releasing the power of business model innovation in your business.
- [5 Ways Mobile Transforms Health](https://geoffmcdonald.com/5-ways-mobile-transforms-health/) - We share five ways that mobile computing transforms health care dropping cost and providing superior services - based on a Book Rapper issue.
- [Content Creation Process - Three big mistakes people make](https://geoffmcdonald.com/content-creation-process-three-big-mistakes-people-make/) - Many content creators and thought leaders make content creation harder than it needs to be because they make 3 basic mistakes in their content creation process
- [Innovation and Sport](https://geoffmcdonald.com/innovation-and-sport/) - Innovation and Sport is a hotbed for easy observation of innovation and strategy. A big part of this is that the innovation is played out in public.
- [Seven Pitch Techniques to be more Persuasive](https://geoffmcdonald.com/seven-pitch-techniques/) - We share seven pitch techniques from Dan Pink's brilliant book To Sell is Human including the Email Subject Pitch - three ways to get your emails opened.
- [Four Digital Entertainment Shifts](https://geoffmcdonald.com/four-digital-entertainment-shifts/) - We share four digital entertainment shifts and trends driven by mobile computing impacting photos, video, TV and games from Michael Saylors book The Mobile Wave
- [Business Models for Speakers](https://geoffmcdonald.com/business-models-for-speakers/) - Business Models for Speakers suggests the most important issue for professional speakers is their business model with the range of new digital options.
- [Speakers Business Models](https://geoffmcdonald.com/speakers-business-model/) - Choosing the right Speakers Business Model is the biggest challenge and opportunity for professional speakers in our era of digital technology.
- [How Mobile Computing Changes the World](https://geoffmcdonald.com/mobile-computing-changes-the-world/) - Mobile phones or mobile computing devices are changing the world. Here are five ways they are changing the world - particularly the third world.
- [Five Lean Startup Principles](https://geoffmcdonald.com/five-lean-startup-principles/) - We share the five lean startup principles as written by Eric Ries in his classic book The Lean Startup and derived from Book Rapper.
- [Why Startups Fail](https://geoffmcdonald.com/why-startups-fail/) - Why Startups Fail presents the two key reason startups fail from Eric Ries's classic book The Lean Startup - The bible for entrepreneurs.
- [Eight Innovation Sandbox Rules](https://geoffmcdonald.com/innovation-sandbox-rules/) - The Innovation Sandbox is a way to make to make your innovation efforts public to promote rapid iterations. It's part of the Lean StartUp methodology.
- [Your Design Strategy](https://geoffmcdonald.com/your-design-strategy/) - We share the three key design strategy building blocks that Apple built their company culture on and that you can adopt in your business.
- [Corrinne Armour: Fearless Leadership](https://geoffmcdonald.com/corrinne-armour-fearless-leadership/) - Corrinne Armour talks about Fearless Leadership and her roles around helping leaders get out of their own way and her new book Managing Direct Reports
- [Yenny Stromgren - Everyday Light Warriors](https://geoffmcdonald.com/yenny-stromgren/) - We talk to popular podcaster Yenny Stromgren of Everyday Light Warriors as episode 86 of the Ideas Architect Podcast - purpose, podcasting and money...
- [Ailsa Page Marketing Expert](https://geoffmcdonald.com/ailsa-page-marketing-expert/) - We talk with Ailsa Page marketing expert for small business and author of The Year I Owned a Wine Shop on episode 87 of the Ideas Architect podcast.
- [Andrew Melville - The Weave](https://geoffmcdonald.com/andrew-melville-weave/) - In this episode of the Ideas Architect podcast we talk with communications expert and master facilitator Andrew Melville, author of The Weave.
- [Seven Rules of Project Passion](https://geoffmcdonald.com/seven-rules-project-passion/) - In episode 89 of the Ideas Architect Podcast we talk through the seven rules that underpin Project Passion and how to bring life to your ideas.
- [Best Books 2016](https://geoffmcdonald.com/best-books-2016/) - As the Book Rapper I'm often asked for book reading suggestions. And, given I read 50 books a year, here's my Best Books 2016 as an ebook and podcast
- [Project Passion Introduction Part 2](https://geoffmcdonald.com/project-passion-introduction-2/) - How do you bring your ideas to life? In episode 92 of the Ideas Architect podcast Geoff McDonald shares his thoughts from his new book Project Passion.
- [Introvert Entrepreneur Book Review](https://geoffmcdonald.com/introvert-entrepreneur-book-review/) - What are the strengths and weaknesses of being an introvert in business? Read our review of Beth Buelow's book The Introvert Entrepreneur to find out.
- [Project Design Books – Twelve of the Best](https://geoffmcdonald.com/project-design-books-twelve-best/) - We share the top ten books that inspired Project Passion - our top ten Project Design Books from the hundreds we've read over at Book Rapper
- [Jon Yeo - Turn Your Passion into a Profitable Purpose](https://geoffmcdonald.com/jon-yeo-turn-your-passion-into-a-profitable-purpose/) - Welcome to Episode 006 of the Ideas Architect Podcast. Our Topic... In this interview, Andrew O'Brien from Partnerunning and myself, speak with Jon Yeo, curator and licensee of TEDx Melbourne. Jon is an international speaker and expert on the mindset for success and productivity. He consults with large organisations and is an advisor to a
- [Jon Yeo: Presenting and Speaking TEDx](https://geoffmcdonald.com/jon-yeo-speaking-tedx/) - We talk with Jon Yeo curator and license holder of TEDx Melbourne who has worked with over 1000 presenters on how to improve your speaking presentations
- [How NOT to Plan Your Project](https://geoffmcdonald.com/not-plan-your-project/) - The traditional advice for how to plan your project is flawed. To fail to plan is to plan to fail. And, planning is not enough, we need project design.
- [Wes Towers: Five Website Trends for 2017](https://geoffmcdonald.com/wes-towers-5-website-trends-2017/) - Wes Towers reviews hundreds of websites to reveal five website design trends for 2017 that you need to include in your website strategy this year.
- [Business Coaching: Don’t Fix Problems](https://geoffmcdonald.com/business-coaching-dont-fix-problems/) - In Business Coaching we need to avoid the common mistake of fixing our business challenges. Instead we need to look for what's missing to transform them.
- [Stephen King – On Writing Book Review](https://geoffmcdonald.com/stephen-king-writing/) - We review the Stephen King book On Writing. It's an interesting mix of autobiography and writing tips. And, the most interesting piece: how he saw his future.
- [Business Strategy Rules Rule](https://geoffmcdonald.com/business-strategy-rules-rule/) - The big challenge around creating Business Strategy Rules is to create guidelines and not prescriptions so you can respond to the unexpected.
- [Jack Schafer – The Like Switch Review](https://geoffmcdonald.com/jack-schafer-like-switch-review/) - The Like Switch by Jack Schafer with Marvin Karlins is an ex-FBI Agents practical guide to making people like you based on experience in the field
- [Project Passion: Inner Goals Over Outer Goals](https://geoffmcdonald.com/project-passion-inner-goals-outer-goals/) - One of the reasons we fail to finish our project is that we focus too heavily on outer goals and not enough on inner goals. We share how you correct this.
- [Brett Jarman - Expert Leverage with Teams, Systems, Content](https://geoffmcdonald.com/brett-jarman-expert-leverage/) - Brett Jarman from Help Me Leverage shares his thoughts on how to earn more while earning less through building teams, content marketing and business systems
- [Geoff McDonald - The Ideas Architect](https://geoffmcdonald.com/geoff-mcdonald-ideas-architect/) - Suzanne Mercier interviews Geoff McDonald for a special turn-the-tables 100th episode of the Ideas Architect podcast talking abouy design, manifestos, more
- [Taruni Falconer - Cross-Cultural Leadership Habits](https://geoffmcdonald.com/taruni-falconer-leadership-habits/) - Cross-cultural communication expert Taruni Falconer shares her secrets for helping business leaders build effective leadership habits and practices.
- [Tim Graham - Build a Fit Business](https://geoffmcdonald.com/tim-graham-build-fit-business/) - Tim Graham runs Integrity Group Fitness and is working to overcome the short-term focus of the fitness industry that fails many customers
- [Georgian Benta - Build the Gratitude Habit](https://geoffmcdonald.com/georgian-benta-build-gratitude-habit/) - Georgian Benta is the host of The Gratitude Podcast and in this interview his shares his best simple and practical tips for being more grateful in your life
- [Master Habits - Automate Your Success](https://geoffmcdonald.com/master-habits-automate-success/) - Master habits are the crucial behaviour to build to produce great results. We offer our list of key skills to build to transform your life.
- [Melanie Colling: Purpose Driven Projects](https://geoffmcdonald.com/melanie-colling-purpose-driven-projects/) - Melanie Colling helps entrepreneurs grow their business by completing their projects - especially through collaboration with other entrepreneurs
- [Toby Marshall - Lead Creation Strategies](https://geoffmcdonald.com/toby-marshall-lead-creation-strategies/) - Toby Marshall, founder of Lead Creation, talks about the latest marketing challenges and trends for generating new business leads - and what not to do
- [Mark Molony - Mindfulness and Productivity](https://geoffmcdonald.com/mark-molony-mindfulness-and-productivity/) - Mark Molony shares his thoughts on the mindfulness practice and productivity building block of Intention and Attention to get more done with less effort
- [Marty Wilson - More Funny, More Money](https://geoffmcdonald.com/marty-wilson-more-funny-more-money/) - Marty Wilson is Australia's funniest motivational speaker - in this interview he talks about stand-up, speaking, book writing and selling boxes of books
- [Cal Newport Career Advice](https://geoffmcdonald.com/cal-newport-career-advice/) - Cal Newport offers career advice in his book So Good They Can't Ignore You is: Don't follow your passion - instead build your craftsman mindset
- [Carolyn Tate - The Purpose Project](https://geoffmcdonald.com/carolyn-tate-purpose-project/) - Carolyn Tate, founder of the Slow School of Business, talks about her latest book - The Purpose Project and why we need to bring meaning to life and work.
- [How to Attract Referrals](https://geoffmcdonald.com/how-to-attract-referrals/) - To attract flood of referrals you need to build a referral culture & the business systems to match - Book Summary of John Jantsch's book The Referral Engine
- [Project Passion - Ship Smaller Sooner](https://geoffmcdonald.com/project-passion-ship-smaller-sooner/) - One of the big ideas in Project Passion is adopted from Scrum and the Lean Startup its to create an MVP or to ship smaller sooner - overcome perfectionism
- [Roy Peter Clark: How to Write Short](https://geoffmcdonald.com/roy-peter-clark-write-short/) - Roy Peter Clark is one of America's top writing coaches - we review his book How to Right Short - Word Craft for Fast Times - a vital book.
- [Why We Write: Book Review](https://geoffmcdonald.com/why-we-write-book-review/) - We review Editor Meredith Maran's book Why We Write - a sneak behind the closed door of 20 acclaimed authors - motivating!
- [Bill Jennings: Valuable Conversations](https://geoffmcdonald.com/bill-jennings-valuable-conversations/) - Bill Jennings runs Time and Space an educational business that makes the time and space for parents to have valuable conversations with their children.
- [Do More With Less](https://geoffmcdonald.com/do-more-with-less/) - In our busy lives we need to do more with less - we also need to learn ways to get more done in less time with less effort and fewer resources
- [Sandi Givens – Find Your Courageous Voice](https://geoffmcdonald.com/sandi-givens-find-courageous-voice/) - We talk with author and professional speaker Sandi Givens about finding your courageous voice to have authentic conversations in life and business.
- [Getting Grit - Book Review](https://geoffmcdonald.com/getting-grit-book-review/) - It might not be sexy but it's crucial to success - We review Getting Grit by Caroline Adams Miller. Grit is a hot topic - find out why in this book review.
- [Review your Results in Two Simple Steps](https://geoffmcdonald.com/review-your-results-two-simple-steps/) - Often when we want to get more done we work harder. Sometimes there are better ways - like taking the time to review your results in two simple steps.
- [Write Better Right Now - Book Review](https://geoffmcdonald.com/write-better-right-now-book-review/) - We review Mary Kate Mackey's book Write Better Right Now - another addition to our ongoing list of best books for writers and authors
- [James Adonis: The Motivation Hoax - Book Review](https://geoffmcdonald.com/james-adonis-motivation-hoax-book-review/) - We review the latest book from James Adonis The Motivation Hoax where he questions the myths and truisms filling the Internet around being inspired
- [The best Content Creation Planning ideas for Thought Leaders](https://geoffmcdonald.com/the-best-content-creation-planning-ideas-for-thought-leaders/) - The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where to share it.
- [Scott Berkun - Confessions of a Public Speaker Book Review](https://geoffmcdonald.com/scott-berkun-public-speaker-book-review/) - We review Scott Berkun's book Confession of a Public Speaker - I think it's the best book on public speaking I've read - it's funny, practical and very real
- [1000 Blog Posts - Podcast](https://geoffmcdonald.com/1000-blog-posts-podcast/) - In episode 113 of the Ideas Architect Podcast, Brett Jarman interviews Geoff McDonald about his lessons from writing and publshing 1000 blog posts.
- [Three Steps to Boost Your Motivation for Productivity Gains](https://geoffmcdonald.com/three-steps-to-boost-your-motivation-for-productivity-gains/) - To boost your motivation for productivity is a key element to get things done, be inspired and do great work - here are the three simple steps to take.
- [How to Write Motivational Stories like Stephen King](https://geoffmcdonald.com/how-to-write-motivational-stories-like-stephen-king/) - Best selling author Stephen King used Motivational Stories to accelerate his writing career. Here are the three steps to follow to create yours.
- [How to be focused and stay focused at work](https://geoffmcdonald.com/be-focused-stay-focused/) - A simple and effective three-step process to help you be focused and four strategies to help you stay focused, enjoy life and get more done.
- [Multi tasking and Mindfulness – Win the war on workplace stress](https://geoffmcdonald.com/multi-tasking-mindfulness-workplace-stress-war/) - The battle between multi tasking and mindfulness is the key to winning the war on workplace stress and time management - workplace health depends on it
- [Seven Small Business Rules for Solo Operators](https://geoffmcdonald.com/small-business-rules-for-solo-operators/) - In this podcast episode, we share seven small business rules to help solo operators grow their business and it all starts with you.
- [Pomodoro Technique: Work smart and get more work done](https://geoffmcdonald.com/pomodoro-technique-work-smart/) - How to work smart and get more work done in the next 25 minutes using the Pomodoro Technique – it's easy to learn and proven to be effective
- [The easy solution to being overwhelmed and stressed out at work](https://geoffmcdonald.com/solution-overwhelmed-stressed-work/) - In the next minute, you can stop being overwhelmed and manage your stress at work with this simple and effective strategy based on neuroscience.
- [The Ultimate Guide to creating and completing your Task List Today](https://geoffmcdonald.com/ultimate-guide-create-complete-task-list-today/) - The ultimate guide to create and complete your Task List today includes 2 keys to creating your task list, 5 ways to complete it plus a Task List template
- [Accountability – what it is, why you need it, how to do it](https://geoffmcdonald.com/accountability-what-why-how/) - What is accountability? We provide a definition, examples, a case study, accountability scoreboard and three steps for holding someone to account
- [Wicked Thinking: How to Resolve Complex Problems](https://geoffmcdonald.com/wicked-thinking-resolve-complex-problems/) - Wicked Thinking is required to resolve wicked problems. They're more than complex, in fact, they're wicked because they're difficult to even describe.
- [The Four Types of Planning in Management](https://geoffmcdonald.com/four-types-planning-in-management/) - The Four Types of Planning in Management provides a simple framework for choosing the right type of planning for your project from loose to tight.
- [How to overcome your Project Management Challenges](https://geoffmcdonald.com/overcome-your-project-management-challenges/) - While there are many causes of project management challenges, this is the one method you need to overcome any obstacle you might face
- [Best Business Books to Increase Productivity](https://geoffmcdonald.com/best-business-books-to-increase-productivity/) - From over 450 business books read over the past 10 years, these are my best business books to increase productivity at a strategic level to get more done
- [Leadership Development: Best Business Books to Read](https://geoffmcdonald.com/leadership-development-best-business-books-to-read/) - From reading over 450 business books in 10 years and writing my own book Disruptive Leadership here are my best business books for leadership development.
- [Top 10 Business Books for 2018](https://geoffmcdonald.com/top-10-business-books-for-2018/) - From the 40 business books I read in 2018, these are my top 10 business books and my book of the year. They're a diverse read with something for everyone.
- [Best Books 2017 for Business and Life](https://geoffmcdonald.com/best-books-2017-for-business-and-life/) - My list of the ten best books 2017 includes a range of books for business and life and a surprising winner of Book of the Year
- [Hero’s Journey: Create your Brand and Marketing Message](https://geoffmcdonald.com/heros-journey-brand-marketing-message/) - Donald Miller's book Building a Brand Story shows how to use the Hero's Journey to create your brand and define your marketing message to win you business
- [Best Business Books 2019](https://geoffmcdonald.com/best-business-books-2019/) - From the 40 books I've read this year, here are my top ten Best Business Books 2019, including my Best Business Book. They're a diverse mix.
- [Heart Leadership with Ian Berry](https://geoffmcdonald.com/heart-leadership-with-ian-berry/) - In his latest book, Heart Leadership, Ian Berry talks about the progression of leadership styles from muscles to brain to heart - and wisdom
- [Deep Minimalism with Geoff McDonald](https://geoffmcdonald.com/deep-minimalism-with-geoff-mcdonald/) - Alan Silcock interviews Geoff McDonald about his latest research on Minimalism and why we need Deep Minimalism and Minimal Work. %
- [Alan Silcock - Five Gifts Flourishing](https://geoffmcdonald.com/alan-silcock-five-gifts-flourishing/) - Geoff McDonald talks with author Alan Silcock about this new book, Five Gifts Flourishing as episode 116 of the Ideas Architect podcast.
- [The Great Business Gestalt](https://geoffmcdonald.com/the-great-business-gestalt-2/) - The Great Business Gestalt reflects the principles of Web 2.0. It's all about how how the boundaries of business have dissolved and blurred.
- [Best Books Infographic - 2014](https://geoffmcdonald.com/best-books-infographic-2014/) - What are the best books for 2014? I share my top ten best books infographic for 2014 from the 49 books that I read for the entire year.
- [The Best Thought Leadership Content Strategy in 3 Questions](https://geoffmcdonald.com/the-best-thought-leadership-content-strategy-in-3-questions/) - The best thought leadership content strategy helps you have more clients for longer because you create one set of content to both attract and keep clients
- [Simple Strategy Guide](https://geoffmcdonald.com/simple-strategy-guide/) - We share a podcast summary of Book Rapper's issue Simple Strategy derived from strategy expert Richard Rumelt's best-selling book Good Strategy, Bad Strategy.
- [How to write a manifesto in 60 seconds](https://geoffmcdonald.com/how-to-write-a-manifesto-in-60-seconds/) - How to write a manifesto in 60 seconds shows you the two essential steps to define your personal or business manifesto. Be inspired today.
- [Three big reasons to write a Thought Leader Manifesto](https://geoffmcdonald.com/three-big-reasons-to-write-a-thought-leader-manifesto/) - Write a thought leader manifesto to attract your ideal clients, scale your business and overcome your concerns at sharing your ideas in a single move
- [Content Strategy 2022 - Best framework for Thought Leaders](https://geoffmcdonald.com/content-strategy-2022-best-framework-for-thought-leaders/) - We share the 4 fundamental questions your Thought Leadership Content Strategy 2022 must be based on. Be smart and powerfully plan your content creation today.
- [IP Creation Projects for Thought Leaders](https://geoffmcdonald.com/ip-creation-projects-for-thought-leaders/) - IP creation is an essential part of what a thought leader does - we share nine different types of IP creation projects to become the go-to person in your niche
- [Web Line 8: RAP3: Belong (2)](https://geoffmcdonald.com/web-line-8-rap3-belong-2/) - Web Line 8: RAP3: Belong (2) Derived From Chris Brogan and Julien Smith, Trust Agents Previously RAP3: Belong (1) Joining Communities Today our communities are online - spread around the globe. This makes it much easier to hang out with people with similar interests. Here’s how you can join, engage and belong to online communities:
- [Graeme Cowan - Build Your Resilience](https://geoffmcdonald.com/graeme-cowan-build-your-resilience/) - Graeme Cowans share his thoughts on the critical workplace issue of stress and the importance of building resilience and boosting your mental fitness.
- [Book Review: Back from the Brink](https://geoffmcdonald.com/book-review-back-brink/) - Graeme Cowan, Back from the Brink: True stories and practical help for overcoming depression and bipolar disorder Disclosure: This book was a pre-publication review copy and a gift from the author. Overcome Depression Recently I interviewed Graeme Cowan for the Ideas Architect podcast. I had met Graeme at a book publishing workshop over 5 years
- [Power Stories Summary](https://geoffmcdonald.com/power-stories-summary/) - Valerie Khoo's brilliant little book Power Stories is an essential guide to create stories to build and grow your business.
- [Book Review: Power Stories](https://geoffmcdonald.com/book-review-power-stories/) - The Book Valerie Khoo Power Stories: The 8 stories you must tell to build an epic business John Wiley & Sons, Australia, 2013. PS: I bought my book last year, it was published in 2012, even though the books says 2013. Book Website PowerStoriesBook.com The Big Idea Stories connect human beings. And, therefore connect customers
- [Information Products: 17 Reasons To Create Yours](https://geoffmcdonald.com/information-products/) - Here's 15 reasons why creating information products is a powerful way for consultants, speakers, trainers, coaches and experts to grow your business.
- [iPresent: How to enthrall your audience like Steve Jobs - Part 8](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-8/) - iPresent: How to enthrall your audience like Steve Jobs - Part 8 Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs Book Rapper Context : The Virtual Presenter - Part 1 True Connections Do you know where the word ‘phoney’ comes from? If you guessed it had something to do with the ‘telephone’,
- [Thought Leadership Marketing - Three Strategies](https://geoffmcdonald.com/thought-leadership-marketing-three-strategies/) - Thought leaders earn money from sharing their ideas, what are the best ways to do thought leadership marketing? We share 3 key strategies.
- [The Rise of Business Models](https://geoffmcdonald.com/rise-business-models/) - Business models are not new and they do present opportunities. We use the example of business models for professional speakers
- [3 Manifestos Create the Future](https://geoffmcdonald.com/manifestos-create-future/) - Here's the third in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos are bold intentions. They don’t describe things, they declare them into existence. Take a stand, sharpen your purpose and incite the future. Four questions to ask yourself when you sit down to
- [2 Loehr and Schwartz: Power of Full Engagement](https://geoffmcdonald.com/loehr-schwartz-power-of-full-engagement/) - Our ninth post in a series counting down the 10 most influential books I've read this year - 2011. Jim Loehr and Tony Schwartz, The Power of Full Engagment, Allen and Unwin, 2003. Buy The Power of Full Engagement on Amazon You may have noticed this is not a new book. 2003 - in Internet
- [4 George Lakoff : Don't Think of An Elephant](https://geoffmcdonald.com/george-lakoff-dont-think-of-elephant/) - Our seventh post in a series counting down the 10 most influential books I've read this year - 2011. George Lakoff, Don't Think of an Elephant, Scribe Publications, Carlton North, 2004. Buy Don't Think Of An Elephant! on Amazon This is not a new book. And it is a classic. It was first published in
- [2 Manifestos Terminate the Past](https://geoffmcdonald.com/manifestos-terminate-past/) - Here's the second in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos draw a line in the sand. They say ‘this ends here. Now!’ And a new context, a new era and a new beginning starts. Do this effectively and your results will accelerate
- [How Thought Leaders earn money from what they know](https://geoffmcdonald.com/how-thought-leaders-earn-money-from-what-they-know/) - Thought leaders earn money from what they know in a unique way – they cause transformation through leading context shifting conversations. Here’s how.
- [Killer content creation value proposition in 3 steps](https://geoffmcdonald.com/killer-content-creation-value-proposition-in-3-steps/) - Not getting leads from your content creation? Change this in 3 steps with our killer content creation value proposition template. Attract your ideal clients.
- [The Ultimate Guide to Creating Thought Leadership Content](https://geoffmcdonald.com/the-ultimate-guide-to-creating-thought-leadership-content/) - The world needs more thought leadership content. The nine-part Content Creation Manifesto shows you how. Make a deep impact with real people.
- [Content Creation Canvas: Build Thought Leadership Attract New Clients](https://geoffmcdonald.com/content-creation-canvas-build-thought-leadership-attract-new-clients/) - The Content Creation Canvas is a one-page strategic tool to help you build thought leadership and attract new clients based on seven core questions.
- [When is it OK to work for Free?](https://geoffmcdonald.com/when-is-it-ok-to-work-for-free/) - When is it ok to work for free? We discuss the pros and cons of 11 different business situations to help you make the right decision on this tricky topic.
- [Business Measures to help you stay on the right track](https://geoffmcdonald.com/business-measures/) - How would you know if you were on track, off track or had lost track in your business? We share seven business measures to stay on the right track.
- [Gary Vaynerchuk on Content Marketing](https://geoffmcdonald.com/gary-vaynerchuk-on-content-marketing/) - Gary Vaynerchuk is a leading figure in using content marketing to attract and keep customers. We share his missing piece for content creation success.
- [Ten things to review to see if you are out of date](https://geoffmcdonald.com/out-of-date/) - Are you out of date? We share ten things that every business should review to ensure you stay current and avoid becoming an out of date dinosaur
- [The Most Important Thought Leadership Skills to Develop](https://geoffmcdonald.com/the-most-important-thought-leadership-skills-to-develop/) - What are the most important thought leadership skills to develop? Here are my top ten and the one essential skill you must have. Build your skills today.
- [The Best Types of Thought Leadership Content to Create](https://geoffmcdonald.com/the-best-types-of-thought-leadership-content-to-create/) - The best types of thought leadership content to create at a strategic level answer the 3 big questions of what to create, where to share and how to create it.
- [The Five to 25 Times Better Content Marketing Strategy](https://geoffmcdonald.com/the-five-to-25-times-better-content-marketing-strategy/) - What's the best Content Marketing Strategy for your business? This approach will provide a five to 25 times better result. Make this simple tweak today.
- [Content Pillars: The Insider Strategy to Becoming a Thought Leader](https://geoffmcdonald.com/content-pillars-the-insider-strategy-to-becoming-a-thought-leader/) - Become a thought leader in your niche or industry by creating content pillars that showcase your expertise and make you stand out from the crowd. Learn how.
- [The Emotions of Innovation](https://geoffmcdonald.com/the-emotions-of-innovation/) - The emotions of innovation are often either a missing or misunderstood part of the innovation process. We share a simple view to help you be more innovative.
- [8 Manifestos Provoke Action](https://geoffmcdonald.com/manifestos-provoke-action/) - Manifesto Principle #8 On a movie set, a distinct event happens that translates the script into a movie. It's the moment when the clapperboard strikes and the gaffer calls 'action'. This is important for two reasons. The first is to align the sound and visuals on the film so they can be edited easily later.
- [Who Are You Learning From?](https://geoffmcdonald.com/who-are-you-learning-from/) - The importance of learning ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ –Alvin Toffler [Updated December 2021] Just saw an interview on the TV with World #3 Surfer Josh Kerr. He's considered one of the most exciting young surfers
- [Climate Change in Five Phrases](https://geoffmcdonald.com/climate-change-five-phrases/) - Are human activities causing climate change? In this graphic we highlight the key phrases from the IPCC report than indicate our impact on our climate.
- [Leaderslip Slideshow](https://geoffmcdonald.com/leaderslip-slideshow/) - The End of Leadership The End of Leadership. Now, that's a big call. If I had said it, nobody would have listened - it would merely sound like clickbait crying for attention. But when someone like Barbara Kellerman says those words, it holds a different level of significance. Kellerman is a widely regard leadership expert
- [The Three Things Every Business Needs to Build](https://geoffmcdonald.com/three-things-every-business-needs-to-build/) - Business Model Consistency If you were to sit in a busy cafe in a major city anywhere around the world, you could marvel for hours at the variety of people that pass you by. One can easily assume - and you would be right - that no two individuals are the same. But there is
- [It's a Short Stack to the top if you to rock Web2.0 style](https://geoffmcdonald.com/its-a-short-stack-to-the-top-if-you-to-rock-web2-0-style/) - In previous RAPs, notably We Blog and Marketing Now-How, we've been discussing how the new Web 2.0 tools are changing the dynamics of business. In particular, the use of social media to promote and market yourself. There's a great article on The Age website that captures this beautifully in the arena of music. The article
- [How to Attract Willing Followers - Slideshow](https://geoffmcdonald.com/how-to-attract-willing-followers-slideshow/) - This slideshow is derived from the Book Rapper version of James Kouzes and Barry Posner's best selling book: The Leadership Challenge. This is the 5th Edition and 25th Anniversary edition of this super successful leadership book. It's been translated into 20 languages and sold more than two million copies. The leadership challenge is to make extraordinary
- [Shawn Achor, Before Happiness](https://geoffmcdonald.com/shawn-achor-before-happiness/) - The Book Shawn Achor, Beyond Happiness: The 5 hidden keys to achieving success, spreading happiness and sustaining positive change, Crown Business, New York, 2013. His Previous Book Shawn Achor’s first and previous best selling book, The Happiness Advantage, showed if you want to be successful it pays to be happy before you start. In this
- [My Blogging Heroes](https://geoffmcdonald.com/my-blogging-heroes/) - The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them
- [14 Marketing Trends for Thriving in the Digital Era](https://geoffmcdonald.com/14-marketing-trends-for-thriving-in-the-digital-era/) - We share 14 marketing trends from the Book Rapper issue Marketing Now-How derived from of Seth Godin's book Meatball Sundae
- [Double Sided Innovation Example 1: Motor Cars](https://geoffmcdonald.com/double-sided-innovation-motor-cars/) - Many innovation programs only focus on one side of the problem - the generation of ideas. The motor car is an example of the need for double-sided innovation.
- [Chip Kidd talks about Book Cover Design](https://geoffmcdonald.com/chip-kidd-talks-books-cover-design/) - What makes a good book cover design? Famed book cover Chip Kidd offers his thoughts along with Jonathan Hannon's cover design for my book.
- [Meatball Sundae - The New Marketing by Seth Godin](https://geoffmcdonald.com/meatball-sundae-new-marketing-seth-godin/) - In Seth Godin's book Meatball Sundae he outlines 14 trends shaping the new marketing and the three questions to ask and the three to avoid.
- [Four Ways to Fuel Innovation](https://geoffmcdonald.com/four-ways-to-fuel-innovation/) - James Suriowiecki's book The Wisdom of Crowds provides numerous insights into the power of teams. We share four insights to fuel innovation in your business.
- [Sticky Change Examples 1: Stairs Versus Escalator](https://geoffmcdonald.com/sticky-change-stairs-versus-escalator/) - How do you encourage people to take the stairs and gain some exercise when they would rather take the escalator? You could try talking to them and telling them all of the rational and logical arguments for why they need to exercise and more their bodies more. But that's not likely to work - climbing
- [How to Create Your BIG Idea](https://geoffmcdonald.com/how-to-create-your-big-idea/) - Leaders go beyond the job at hand. They offer direction, show clarity and inspire their clients. But how many of us do this? Mostly, we are more interested in leading them to a sale to benefit us. To be the leader in your market you need a Client Leadership Program. That's right, a program that
- [Australia and Ideas Marketing](https://geoffmcdonald.com/australia-ideas-marketing-podcast/) - Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea - your promise, the cause you stand for, the beliefs you hold dear. Then you build this idea into existence in a range of different forms so people can live your idea every day. It's
- [How to Thrive in the Digital Marketing Era](https://geoffmcdonald.com/how-to-thrive-in-the-digital-marketing-era/) - A quick review of Seth Godin's book Meatball Sundae... The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with
- [Automatic Success Slideshow](https://geoffmcdonald.com/automatic-success-slideshow/) - Automatic Success: How to Create Winning Habits Research suggests that around 40% of our decisions are habitual. In other words, we're thinking and assessing what's actually going on, we're simply reacting in line with past behaviours. These are our habits at work. Our habits help us and hinder us. They save us from thinking in
- [Definitions of Thought Leadership](https://geoffmcdonald.com/definitions-of-thought-leadership/) - Definitions of thought leadership offers multiple ways to define a thought leader and asks: Is being a thought leader good for your career and business?
- [How to Sell Your Service - 13 Sneaky Easy Ways](https://geoffmcdonald.com/how-to-sell-your-service/) - How to sell your service - we share 13 sneaky easy ways for thought leaders, business experts and professional service firms to sell more with less effort.
- [Create a Service Offering you'll fall in love with](https://geoffmcdonald.com/service-offering-template-examples/) - In creating your service offering you want to avoid two basic mistakes and use a simple service offering template to map your product and service mix examples
- [Lifestyle Design for Business Experts](https://geoffmcdonald.com/lifestyle-design-for-business-experts/) - How do plan your life when there are so many choices? Lifestyle design for business experts provides the three questions you need to answer
- [Work Freedom and True Work Life Balance](https://geoffmcdonald.com/work-freedom-and-true-work-life-balance/) - Work-Life Balance is a good intention but a flawed concept. Instead, we need to focus on the Seven Principles of Work Freedom
- [Content Strategy - The Daring way TV chefs thrill their customers](https://geoffmcdonald.com/content-marketing-strategy-share-what-you-know/) - To grow your business and demonstrate your business expertise, adopt the daring content strategy that TV chefs use to thrill their customers.
- [Unlock the super simple secret to Innovation Work](https://geoffmcdonald.com/unlock-the-super-simple-secret-to-innovation-work/) - Innovation work is essential to remain competitive in business. But many fail to unlock the super simple secret to being innovative because they fail to see it.
- [The Five Big Reasons NOT to Have a Manifesto](https://geoffmcdonald.com/reasons-not-to-have-manifesto/) - Manifestos are not for everyone. Previously I shared 17 reasons to have a manifesto. But a manifesto is a high-powered tool and in this post, we provide the alternative view: The five big reasons NOT to have a manifesto. Are you happy with your current results? If you're happy with the current level of results
- [Create Breakthrough Results with a winning blog mindset](https://geoffmcdonald.com/breakthrough-with-a-winning-blog-mindset/) - To create breakthrough results in your blog writing and publishing you need to include these seven principles of a winning blog mindset.
- [The Book Rapper Promotional Postcards](https://geoffmcdonald.com/book-rapper-promotional-postcards/) - A great way to stand out in the digital world is to go analogue with a printed posted - here's how I designed a recent offer as a promotional postcard
- [Free, Gifting and Freemium - what's best for your business?](https://geoffmcdonald.com/how-gifting-is-similar-and-different-to-freemium/) - Seth Godin talks about free, gifting and freemium in his bestselling book Linchpin as different business models. Which one is best for you and your business?
- [1 Manifestos Are Primal](https://geoffmcdonald.com/manifestos-are-primal/) - What are the key principles for writing a manifesto? In part one, we ask the five questions relating to Manifestos are Primal.
- [Sheryl Sandberg: Lean In Book Review](https://geoffmcdonald.com/sheryl-sandberg-lean-book-review/) - Sheryl Sandberg is the author of the best selling book Lean In. Her TED talk about women in leadership has been viewed over 3 million times.
- [Blog Mission](https://geoffmcdonald.com/blog-mission/) - Welcome to the first post of the Book Rapper blog. Book Rapper's RAPs are like book summaries on steroids. We track the hot trends through books, dig out the key ideas and present them visually with do-able actions for you to implement. This blog is a discussion about the hot books and the hot trends,
- [The Four Hour Work Week Summary](https://geoffmcdonald.com/the-four-hour-work-week-summary/) - The Four Hour Work Week Book Summary The Book Timothy Ferriss; The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The BIG Idea Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200
- [17 Reasons to Write a Manifesto](https://geoffmcdonald.com/17-reasons-to-write-a-manifesto/) - A manifesto is a powerful tool for change and creating the future. We share 17 specific reasons why you might write a manifesto for yourself or your business.
- [Paint the Town Green](https://geoffmcdonald.com/ideas-marketing-case-study-paint-town-green/) - This is our first of our Ideas Marketing Case Studies or thought experiments for how to design your idea based on the eight elements of Ideas Marketing
- [How the Internet is Shaping Your Organisation](https://geoffmcdonald.com/how-the-internet-is-shaping-your-organisation/) - The Book: Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006. Our Context During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence. It was thought impossible that a plane could get anywhere near
- [When You Are Your Business](https://geoffmcdonald.com/when-you-are-your-business/) - A lot of the business literature is aimed at organisations. However, when you are your business, these rules don't apply. We look at 3 rules that do work
- [Branding and The Truman Show](https://geoffmcdonald.com/branding-truman-show/) - Whenever I go to networking events, I usually meet someone who knows me via Book Rapper. They greet me as if I'm a long lost friend. I love their warm welcome. And, it can be a little awkward when I don't know who they are. The Truman Show Sometimes, I feel like Jim Carrey in The
- [Brand Worship: Defining Your Cause](https://geoffmcdonald.com/brand-worship-defining-your-cause/) - If you're not out to cause anything then you might as well go back to bed! What's the point of your brand? What's the reason it exists? What's the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It's derived from
- [How to Inspire Your Customers To Buy](https://geoffmcdonald.com/how-inspire-your-customers-buy-recordings/) - In our recent Book Rapper webinar we explored the key ideas in Simon Sinek's book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more
- [How to Get Traffic to your Blog](https://geoffmcdonald.com/how-to-get-traffic-to-your-blog/) - Here's our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel. It's derived from Michael A Bank's Blogging Heroes. This RAP looks at "Blog Traffic". With so many blogs out there, who's going to read yours? And, how are they going to find you? We look at four traffic strategies for
- [Simon Sinek: Start With Why](https://geoffmcdonald.com/simon-sinek-start-why/) - Here's a great TED video from Simon Sinek. It's 18 minutes long and worth every minute. We'll be discussing Simon's book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon
- [Global Glue: Connect and Grow Rich](https://geoffmcdonald.com/global-glue-connect-and-grow-rich/) - Here's our latest Book Rapper issue: Global Glue: Connect and Grow Rich. The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business. Speed RAP Forget which generation you were born into! Digital Media has connected us all into a new one. We’re the Connection Generation. Connection Technology has made it
- [Brand Worship: How to Turn Your Customers into a Cult Following](https://geoffmcdonald.com/brand-worship-how-to-turn-your-customers-into-a-cult-following/) - Here's our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It's derived from Douglas Atkin's The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more... Have a click and let me know what you think... Book Rapper Brand Worship
- [How to Create a Cult Following - Slideshow](https://geoffmcdonald.com/how-create-cult-following-slideshow/) - Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business - your entire business. Do this well and you'll attract customers, build loyalty and generate referrals. In this
- [Brand Worship: The Culting Edge](https://geoffmcdonald.com/brand-worship-the-culting-edge-2/) - We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It's derived from Douglas Adam's The Culting of Brands. Here's RAP 1, The Culting Edge highlighting: The Cult Paradox
- [We Blog - RAP1 - Why Blog? Why create your own Media Channel?](https://geoffmcdonald.com/we-blog-rap1-why-blog-why-create-your-own-media-channel/) - Here's our second slideshow RAP of We Blog: How to Create Your Own Media Channel. It's derived from Michael A Bank's Blogging Heroes. This RAP looks at "Why Blog?" Three main reasons for blogging: Self Expression Create Your Own Media Channel Connect to our Species Have a click through, it only take 4 minutes, and
- [Make Your Ideas Happen](https://geoffmcdonald.com/make-your-ideas-happen/) - Coming up with ideas is relatively easy compared to making them happen. And that's the premise behind Scott Belsky's book Making Ideas Happen. Buy Making Ideas Happen on Amazon In this slideshow from our Book Rapper webinar we explored simple strategies for filling the gap between your future vision and your current reality. Including: The
- [We Blog - How will you manage your blog and your life?](https://geoffmcdonald.com/we-blog-how-will-you-manage-your-blog-and-your-life/) - Here's our seventh slideshow RAP of We Blog: How to Create Your Own Media Channel. It's derived from Michael A Bank's Blogging Heroes. This RAP looks at "Blog Life": How will you manage your blog and your life? Here’s an octopus' dozen of clues to manage your blog and your life. Full Time Blogging Blog
- [We Blog - What are you going to blog about?](https://geoffmcdonald.com/we-blog-what-are-you-going-to-blog-about/) - Here's our sixth slideshow RAP of We Blog: How to Create Your Own Media Channel. It's derived from Michael A Bank's Blogging Heroes. This RAP looks at "Blog About": What should you blog about? The answer: Whatever. There’s a global readership out there and a virtual market for every topic. Just get started! Here’s a
- [Brand Worship - The Culting Edge](https://geoffmcdonald.com/brand-worship-the-culting-edge/) - Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
- [We Blog - RAP2 - The Blog Medium - Getting Great Results for Your Blog](https://geoffmcdonald.com/we-blog-rap2-the-blog-medium-getting-great-results-for-your-blog/) - Here's our third slideshow RAP of We Blog: How to Create Your Own Media Channel. It's derived from Michael A Bank's Blogging Heroes. This RAP looks at "The Blog Medium". The better we understand the Blog Medium, the better the more successful your blog will be. We look at six qualities of the Blog Medium:
- [The Seven Keys to Marketing Your Idea](https://geoffmcdonald.com/the-seven-keys-to-marketing-your-idea/) - Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out? In this webinar you'll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around
- [How to Work from Anywhere](https://geoffmcdonald.com/how-to-work-from-anywhere/) - In the age of remote work, we talk to two business experts about how to work from anywhere - one to an urban home office the other to a rural farm.
- [Twit Rapper: Design Advantage, Part 2](https://geoffmcdonald.com/twit-rapper-design-advantage-part-2/) - Twit Rapper: Design Advantage, Part 2 Twit Rapper: A Book Rapper Book Summary in 26 tweets… Numbered tweets, 1A= first book, tweet A. Read all 26! Here's the second half and remaining 13 tweets from Book Rapper's Design Advantage. 1N: Opportunity 1: Your business solves a problem. Change the way you solve this problem. 1O:
- [How to Think Right](https://geoffmcdonald.com/how-to-think-right-2/) - We share our Book Rapper book summary How to Think Right derived from Daniel Pink's best-selling book A Whole New Mind.
- [Location Independent Lifestyle Design - 7 Principles for a Great Life](https://geoffmcdonald.com/location-independent-lifestyle-design-7-principles-for-a-great-life/) - To live a great life use these 7 principles to create your Location Independent Lifestyle Design - with a bonus tip for what to watch our for
- [How to be Successful as an Expert in Business](https://geoffmcdonald.com/how-to-be-successful-as-an-expert-in-business/) - It's not what you know that makes you an expert. How to be successful as an expert in business relies on three business growth strategies.
- [Build Your Business Expertise - Three Powerful Ways](https://geoffmcdonald.com/build-your-business-expertise-three-powerful-ways/) - To be successful as an expert in business it's crucial that you build your business expertise to stay relevant to your clients. Here's how...
- [Know Your Clients Thoughts - Three Questions](https://geoffmcdonald.com/know-your-clients-thoughts-three-questions/) - Do you know your clients thoughts? Answer these 3 critical questions to be successful as an expert in business & know what your clients want.
- [Purpose for Business Experts - 4 Levels of Purpose](https://geoffmcdonald.com/purpose-for-business-experts-4-levels-of-purpose/) - In creating their purpose, many people focus on only one level of purpose. We share the four levels of purpose for business experts.
- [Thought Leadership Content Marketing](https://geoffmcdonald.com/thought-leadership-content-marketing/) - Thought Leadership Content Marketing can be wasted work if you don't do it right - we share the 3 levels of strategy you need to succeed
- [What is Thought Leadership?](https://geoffmcdonald.com/what-is-thought-leadership/) - The best way to understand 'what is thought leadership?' is through examples - here are seven diverse Thought Leadership examples
- [Thought Leadership Strategy and Your Hyper Focus](https://geoffmcdonald.com/thought-leadership-strategy/) - What are the three things that every thought leadership strategy should include? Plus how to turn this into a single hyper-focus for maximum results.
- [Are you a Thought Leader?](https://geoffmcdonald.com/thought-leader/) - Are you a thought leader? To help you answer this question for yourself I've asked four business experts to share their personal view.
- [Work From Anywhere in the World](https://geoffmcdonald.com/work-from-anywhere-in-the-world/) - We share 17 ways to work from anywhere in the world including at least 10 things you can start doing today or this week for work freedom
- [How to Become a Thought Leader](https://geoffmcdonald.com/how-to-become-a-thought-leader/) - How to become a thought leader is a simple three-part process - the art is in finding your unique way to do this to become the go-to expert in your industry
- [Thought Leadership Content](https://geoffmcdonald.com/thought-leadership-content/) - With the enormous amount of thought leadership content available, how do you stand out to attract your ideal clients? Your philosophy matters.
- [How to Attract Your Ideal Clients - Webinar](https://geoffmcdonald.com/attract-your-ideal-clients-webinar/) - Are you attracting enough of the right clients? Or are you spending too much time chasing?
- [12 Essential Tools I Use in my Business](https://geoffmcdonald.com/12-essential-tools/) - 12 Essential Tools I use in my business - and ones that I guarantee are great. Plus I receive no affiliate income from any of them.
- [Word for the Year](https://geoffmcdonald.com/word-for-the-year/) - How do you stay focused for an entire year? I like to pick a word for the year. Here's my word and a couple of examples with some neat visuals
- [Ten Questions to Plan Your Year](https://geoffmcdonald.com/plan-your-year/) - Here's the ten questions I ask myself each year as I plan ahead. Use them to plan your year to have your best year yet.
- [Tim Ferris - The Four Hour Work Week](https://geoffmcdonald.com/tim-ferris-the-four-hour-work-week/) - The Four Hour JOLT! Business/Self development books bring to mind sheep in wolfs clothing; they’re a better fit with ‘auto-biography’ than the ‘fix it’ genre. What they represent is life experience pulled together, bowerbird style, into a personal ethic, philosophy, research paper, manual, etc. The unifying theme is: ‘buy my book/ebook; CD/DVD; workshop/seminar, and, I’ll
- [Web Line 20: Twit Rapper's Web Line A-M](https://geoffmcdonald.com/web-line-20-twit-rappers-web-line-a-m/) - Web Line 20: Twit Rapper's Web Line A-M Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 19: Companion Pieces Worth Reading - Trust Agents Book Rapper summarizes leading business books so you can read them in 30 minutes. Twit Rapper summarizes the Book Rapper issues so you can read in 26
- [Web Line, Part 5: RAP2: Stand Out 1](https://geoffmcdonald.com/web-line-part-5-rap2-stand-out-1/) - Web Line, Part 5: RAP2: Stand Out 1 Derived From Chris Brogan and Julien Smith, Trust Agents Previously: RAP1: Trust Has Changed RAP2: Stand Out - Part 1 PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels
- [Web Line 6: RAP2: Stand Out Part 2](https://geoffmcdonald.com/web-line-6-rap2-stand-out-part-2/) - Web Line, Part 6: RAP2: Stand Out Part 2 Derived From: Chris Brogan and Julien Smith, Trust Agents Previously: RAP2: Stand Out Part 1 RAP2: Stand Out - Part 2 PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and
- [Web Line 7: RAP3: Belong (1)](https://geoffmcdonald.com/web-line-7-rap3-belong-1/) - Web Line 7: RAP3: Belong (1) Derived From Chris Brogan and Julien Smith, Trust Agents Previously RAP2: Stand Out Part 2 RAP3: Belong PROFIT : In you’re not one of us, we’re not going to listen. Game over. Be helpful, be human and be a good citizen to belong to your communities. Building Trust How
- [Web Line 9: 6 Ways to Use Leverage to Multiply Your Results](https://geoffmcdonald.com/web-line-9-6-ways-to-use-leverage-to-multiply-your-results/) - Web Line 9: 6 Ways to Use Leverage to Multiply Your Results Derived From Chris Brogan and Julien Smith, Trust Agents Previously RAP3: Belong (2) RAP4: Use Leverage PROFIT : How much influence can one person have? If the web is one giant lever then we have the tools to change the world. It’s time
- [Web Line 10: The Almost Obvious Secret to Web Success](https://geoffmcdonald.com/web-line-10-the-almost-obvious-secret-to-web-success/) - Web Line 10: The Almost Obvious Secret to Web Success Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 9: 6 Ways to Use Leverage to Multiply Your Results RAP4: Use Leverage, continued Community Protection No, we’re not suggesting you create your own mafia. This unusual form of leverage is contrary to
- [Web Line 11: Five Steps to Building Your Network](https://geoffmcdonald.com/web-line-11-five-steps-to-building-your-network/) - Web Line 11: Five Steps to Building Your Network Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 10: The Almost Obvious Secret to Web Success RAP5: Build Relationships PROFIT : The key to building powerful networks is to build relationships through being helpful. And, the wider your net the greater your
- [Web Line 13: 6 Tools for Managing Your Reputation and Competitors](https://geoffmcdonald.com/web-line-13-6-tools-for-managing-your-reputation-and-competitors/) - Web Line 13: 6 Tools for Managing Your Reputation and Competitors Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 12: Five Keys to Maintaining Your Network Actions: Managing Your Reputation/Competitors Part of leveraging your time and effort is to use the web tools that are now available. Here’s some for keeping
- [Web Line 15: Online Etiquette Tips](https://geoffmcdonald.com/web-line-15-online-etiquette-tips/) - Web Line 15: Online Etiquette Tips Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 14: How to Spot the Digital Natives Online Etiquette To make friends online and off there are some gentle rules to adhere to... Your friends are not prospects offline and neither should they be online. We all
- [Web Line 16: How to Assemble an Online Army](https://geoffmcdonald.com/web-line-16-how-to-assemble-an-online-army/) - Web Line 16: How to Assemble an Online Army Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 15: Online Etiquette Tips RAP 7: Assemble An Army PROFIT : Alone you can make so much difference. With the right army you can change the world. Your New Look Army The army we’re
- [Web Line 18: Your Personal Once-in-a-Lifetime Opportunity](https://geoffmcdonald.com/web-line-18-your-personal-once-in-a-lifetime-opportunity/) - Web Line 18: Your Personal Once-in-a-Lifetime Opportunity Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 17: Online Success Perspectives and Opportunities BR Context : Plopportunity In a recent Book Rapper issue Glopportunity we pointed to a Global Opportunity of a Lifetime. Namely, the recovery from the Global Financial Crisis. Or as
- [Web Line 17: Online Success Perspectives and Opportunities](https://geoffmcdonald.com/web-line-17-online-success-perspectives-and-opportunities/) - Web Line 17: Online Success Perspectives and Opportunities Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 16: How to Assemble an Online Army RAP 8: Trust Rules PROFIT : In a world where trust matters, some things work better than others. Here are some perspectives and opportunities to consider for building
- [Web Line, Part 3: Book Rapper Review](https://geoffmcdonald.com/web-line-part-3-book-rapper-review/) - Web Line: What You Need to Succeed Online, Part 3 Previously: Web Line, Contents, What's New Book Rapper Review: Trust Agents Précis The internet has changed the way we do business. The info sources we used to trust, well, we no longer do. Trust, like attention is now at a premium. And, building it is
- [Web Line 19: Companion Pieces Worth Reading - Trust Agents](https://geoffmcdonald.com/web-line-19-companion-pieces-worth-reading-trust-agents/) - Web Line 19: Companion Pieces Worth Reading - Trust Agents Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 18: Your Personal Once-in-a-Lifetime Opportunity Companion Pieces PROFIT : Want more? Here’s some additional resources to help you float higher in the water. A Book We Like... Gary Vaynerchuk: Crush It! Why Now
- [Web Line 21: Twit Rapper's Web Line N-Z](https://geoffmcdonald.com/web-line-21-twit-rappers-web-line-n-z/) - Web Line 21: Twit Rapper's Web Line N-Z Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 20: Twit Rapper's Web Line A-M 3N #Hack the existing game. Find another way to play. Seek alternatives and mods to enhance the system. #lifehack #workhack #gamehack 3O Yes! You still need your biz cards.
- [Web Line 22: Twit Rapper's Web Line - The Movie](https://geoffmcdonald.com/web-line-22-twit-rappers-web-line-the-movie/) - Web Line 22: Twit Rapper's Web Line - The Movie Derived From Chris Brogan and Julien Smith, Trust Agents Previously Web Line 21: Twit Rapper's Web Line N-Z Twit Rapper - a book summary in 26 tweets. http://www.youtube.com/watch?v=EUxhvK069nY&feature=player_embedded
- [Web Line / Trust Agents SUPERLINKS](https://geoffmcdonald.com/web-line-trust-agents-superlinks/) - Web Line / Trust Agents SUPERLINKS Here's the links to all our blog posts and other items related to Book Rapper's Web Line issue derived from the book Trust Agents. The Book Trust Agents Chris Brogan Website: http://www.chrisbrogan.com Twitter: @chrisbrogan Julien Smith Website: http://inoveryourhead.net Twitter: @julien Chris Brogan's New Book Social Media 101 Blog Posts
- [Project Passion Book Introduction](https://geoffmcdonald.com/project-passion-book-introduction/) - Whilst I read a lot of books, I’m also writing them too. I’ve already written and published six books and I’m currently writing a new one around Project Passion. Project Passion is our Group Coaching Program. It’s all about how do you bring your ideas to life, get more done and finish your projects. It’s
- [What is best for your clients?](https://geoffmcdonald.com/what-is-best-for-your-clients/) - How do you choose your best online channels? This is our third and final part in this series. We started with our podcast here talking about the various online platforms, then asked ‘What positions you well?’ and ‘What are you good at?’ Today we ask: What do your clients want? A Better Question For most
- [Content Saturation - Content Creators](https://geoffmcdonald.com/content-saturation-content-creators/) - Seven strategies for content creators and producers to overcome content saturation: less, layers, summarize, quality, complete, different and exclusive
- [Manifestos: Our Manifesto For Creating Yours](https://geoffmcdonald.com/manifestos/) - The Manifesto Manifesto is our manifesto, our set of principles for creating a manifestos. Use these nine principles to write yours....
- [How to Choose the Right Product](https://geoffmcdonald.com/right-product/) - A simple framework for choosing the right product for you to create is the three Cs of the Product Food Chain: Capture, Create and Congregate. 1 Capture The first level of product creation is to capture what you're already doing. For instance, in Speaker mode you can make an audio or video recording of you
- [The Rise of Mobile Computing](https://geoffmcdonald.com/rise-of-mobile-computing/) - We track the key drivers behind the rise of mobile computing and whilst the app or smartphone is different from those that came before.
- [Promotion Goals, Prevention Goals](https://geoffmcdonald.com/promotion-goals-prevention-goals/) - Knowing when to use Promotion Goals and when to use Prevention Goals is crucial to achieve a balance of getting what we want and avoiding what we dont
- [Good and Better Goal Design](https://geoffmcdonald.com/good-and-better-goal-design/) - Some goals are more fun than others. The key to this is your goal design and knowing when to focus on 'being good' and and 'getting better'.
- [Two Keys to Goal Achievement](https://geoffmcdonald.com/goal-achievement/) - The two keys to goal achievement is a focus on both the 'what' and the 'why' behind your goal. One is not enough, both are highly useful.
- [Make Money From Speaking](https://geoffmcdonald.com/make-money-from-speaking/) - The Make Money From Speaking workshop is all about creating the ideal business model for speakers based on the opportunities of digital media.
- [Zoe Freeman - Digital Marketing Strategy](https://geoffmcdonald.com/zoe-freeman-digital-marketing-strategy/) - We talk to digital marketing strategist Zoe Freeman about her career path and the four eras of digital marketing - the Ideas Architect podcast ep82.
- [The Danger of Marginal Thinking](https://geoffmcdonald.com/marginal-thinking/) - The danger of marginal thinking is when one small decision builds on top of another and another and eventually leads you down a path you don't want.
- [Choose the Right People](https://geoffmcdonald.com/choose-the-right-people/) - Choosing the right people to be part of your team is a crucial decision that mostly we don't get right. Here's how to choose wisely.
- [Three Parts to Your Purpose](https://geoffmcdonald.com/three-parts-to-your-purpose/) - We share three parts to your purpose that applies to personal and business It's from Clayton Christensen's book Will You Measure Your Life?
- [Customer Jobs](https://geoffmcdonald.com/customer-jobs/) - Traditional marketing suggests we should focus on Customer Profile. A new approach suggests we focus on Customer Jobs instead.
- [Electronify: The Watch](https://geoffmcdonald.com/electronify-the-watch/) - We discuss the history of the watch through four distinct stages finishing with the smart watch and Apple iWatch.
- [The Innovation Accelerator](https://geoffmcdonald.com/the-innovation-accelerator/) - Coffee and innovation are two hot topics right now. We share Steven Johnson's TED video to explain why innovation drives more innovation.
- [Value Proposition Design](https://geoffmcdonald.com/value-proposition-design/) - We review the book Value Proposition by Osterwalder, Pigneur and others. How to create products and services your customers want.
- [Four Ways Information Transforms](https://geoffmcdonald.com/information-transforms/) - We share four ways that information transforms the design of things and our relationship to them.
- [The End of Translation](https://geoffmcdonald.com/end-of-translation/) - The release of new technology from Google Translate and Skype Translator means learning a language may no longer be necessary plus the end of translation
- [The Purpose Economy](https://geoffmcdonald.com/purpose-economy/) - The Purpose Economy has stepped through multiple stages from survival to following others through to it's current DIY form.
- [Inform: The Motor Car](https://geoffmcdonald.com/inform-motor-car/) - We apply the inform trend to the evolution of the motor car as it evolves form no information to be run total by information.
- [Marketing Trends](https://geoffmcdonald.com/marketing-trends/) - We share 14 marketing trends transforming the way clever business creates and promotes new products and services - marketing has changed!
- [Ideal Work Trends](https://geoffmcdonald.com/ideal-work-trends/) - We share three work trends that point to the end of the desk and prompt you to rethink your ideal day and the best way for your to work.
- [Innovation Lessons: World’s Fastest Bike](https://geoffmcdonald.com/innovation-lessons-worlds-fastest-bike/) - We share ten innovation lessons from the world's fastest bike created by Specialized for this years Tour De France to be ridden by Mark Cavendish
- [Do you have a Business Model Blindspot?](https://geoffmcdonald.com/business-model-blindspot/) - I went to see a movie tonight in Newcastle at Tower Cinema. The movie was Robert Redford's The Company You Keep (on Wikipedia). It stars Redford and host of other well known actors. It's about identity past and present. It's about secrets. And it's about possibilities. It's suspenseful and one key character pursues the other.
- [My New Old Book](https://geoffmcdonald.com/my-new-old-book/) - Previously, I wrote about how I’d been taking a shortcut in getting my blog posts out to meet my personal quota of one a day. And, that I’d been writing about things that weren’t forwarding my purpose of writing books to secure speaking engagements talking about the near future now. My New Book Project Today,
- [Innovation Design Principles](https://geoffmcdonald.com/innovation-design-principles/) - We share the innovation design principles behind my new-old book Every New Thing - they are key question to re-invent your product, service or thing
- [Seven Disruption Design Principles](https://geoffmcdonald.com/seven-disruption-design-principles/) - We share seven disruption design principles for creating your next product or service based on the core effects of digital technology
- [My Blog Shortcuts](https://geoffmcdonald.com/blog-shortcuts/) - Whilst I've been meeting my goal of blogging everyday, I've actually been taking a shortcut that is not leading me to where I want to go...
- [Four Ways to Waste Time](https://geoffmcdonald.com/four-ways-to-waste-time/) - We share four ways to waste time and the odds are you're doing at least one of them. Plus, I share how I'm wasting time writing this blog post!
- [The Most Important Stories](https://geoffmcdonald.com/most-important-stories/) - We share the two most important stories that you can tell to grow your business. And, good news, bad news is you're already telling them!
- [Be a Better Speaker](https://geoffmcdonald.com/better-speaker/) - The key to becoming a better speaker is to get the right practice in front of the right people who can give you constructive feedback. Here's how...
- [The Power of Stories](https://geoffmcdonald.com/the-power-of-stories/) - The Power of Stories shares the slideshow from the Book Rapper version of Valerie Khoo's brilliant book Power Stories.
- [When was the last time you...](https://geoffmcdonald.com/the-last-time/) - Yesterday I reflected on how quickly things can change. In particular I wrote about the swings in my emotions and my finances over a short period of time. Today I want to reflect on how quickly things can change in terms of the technology and systems we use in our daily lives and the business
- [How Fast Can You Change?](https://geoffmcdonald.com/how-fast-can-you-change/) - It’s been an interesting week. One week ago had you asked me ‘How’s business?’ I would have said ‘Things are looking up and the best they’ve been looking for 18 months.’ I had 4 projects on the boil. I was excited. And, within a matter of days, everything changed. Whilst one smaller project came through,
- [The Power of Hate](https://geoffmcdonald.com/the-power-of-hate/) - The Power of Infographics Recently, I was searching the web for some really cool infographics. And, on a single page I found a whole host of them. On the surface they looked pretty. And, when I looked a bit closer there was something else going on. The page I found was called ‘Why We Hate
- [How to Design Effective Goals](https://geoffmcdonald.com/design-effective-goals/) - How to design effective goals shares three things that you need to consider when designing your goals. Two are familiar and the third one may surprise.
- [7 Ways to Measure Your Progress](https://geoffmcdonald.com/measure-your-progress/) - We share seven ways to measure your progress to ensure that you stay on track with your business purpose and strategy.
- [Your Business Story](https://geoffmcdonald.com/your-business-story/) - We share a simple two-part strategy for telling your business story for face-to-face networking or as your elevator pitch
- [What's Your Calling?](https://geoffmcdonald.com/whats-your-calling/) - Your Calling can be seen in the sparks that start our entrepreneurial journey. I share the spark the ended my architecture career and started a fresh path.
- [What's Your Gift?](https://geoffmcdonald.com/whats-your-gift/) - What's your Gift? This classic question has a double meaning. What do you do really well? And, what do you give to other people? We explore both sides.
- [7 Resilience Lessons from Football](https://geoffmcdonald.com/resilience-lessons-football/) - We share the thoughts of AFL star Brenton Sanderson and his seven steps to resilience learnt through his years of success and hard work.
- [CEO of Your Life](https://geoffmcdonald.com/ceo-of-your-life/) - Here's a peak at our latest Book Rapper issue CEO of Your Life. It's derived from: Clayton Christensen, James Allworth and Karen Dillon, How Will You Measure Your Life. We reviewed this book here... [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last]
- [What's Your Excuse?](https://geoffmcdonald.com/whats-your-excuse/) - What's your excuse for not having your ideal business? We share 9 typical excuses borrowed from Mark Sisson's Primal Blueprint as applied to exercise
- [5 Reasons You Need a Uniform](https://geoffmcdonald.com/5-reasons-you-need-a-uniform/) - We discuss 5 reasons that you need a uniform for your brand and your tribe plus 9 ways to create the right one
- [My Flag Design](https://geoffmcdonald.com/my-flag-design/) - We've been talking about flag design in our past few posts and now it's my chance to share my flag design and the story behind it.
- [5 Reasons You Need a Flag](https://geoffmcdonald.com/5-reasons-you-need-a-flag/) - We share five reasons that you need a flag for your business. And, we're not talking about putting it on cloth and hoisting it up a pole.
- [Five Principles of Good Flag Design](https://geoffmcdonald.com/good-flag-design/) - We share five principles of good flag design that you can use in almost any visual design project to quickly assess your results.
- [Roman Mars and Flag Design](https://geoffmcdonald.com/roman-mars-flag-design/) - Roman Mars is the creator of the 99% Invisible podcast - my favourite podcast - and we talk about his recent TED talk on Flag Design.
- [Top Ten Blog Posts](https://geoffmcdonald.com/top-ten-blog-posts/) - My top ten blog posts reveal some interesting insights about my business and where the opportunities for growth are. What are you top ten?
- [Business Collections](https://geoffmcdonald.com/business-collections/) - What's your business really about? And, what do you collect? Your business collections will reflect your business model and your opportunities for growth.
- [Where Are You Out of Date?](https://geoffmcdonald.com/where-are-you-out-of-date/) - We offer ten suggestions for you to consider where you are out of date in your business as opportunities to grow your business
- [The Authentic Follower](https://geoffmcdonald.com/authentic-follower/) - Without the authentic follower there are no authentic leaders. We look at what makes a good follower and what do authentic followers really want?
- [Communication for Leaders](https://geoffmcdonald.com/communication-for-leaders/) - The five key things for communication for leaders is to work to your strengths and ensure you are present all five elements for best effect.
- [Manage Social Distance](https://geoffmcdonald.com/social-distance/) - Great leaders manage at different social distance depending upon who they are working with and in which situations.
- [Cultural Relationships](https://geoffmcdonald.com/cultural-relationships/) - We share the two key cultural relationships underpinning your team performance and four types of cultural relationships.
- [Location Sensitive](https://geoffmcdonald.com/location-sensitive/) - How location sensitive is your business? Are you bound to a local market or leveraged to work with a global audience?
- [Leaders in Your Field](https://geoffmcdonald.com/leaders-in-your-field/) - Who are the leaders in your field? Seth Godin suggests you find out before your competitors and your customers do.
- [Business Fitness Podcast](https://geoffmcdonald.com/business-fitness-podcast/) - In this episode of the Ideas Architect podcast we talk about 11 business fitness you need to address to create a health and thriving business
- [Where is your focus?](https://geoffmcdonald.com/where-is-your-focus/) - Where is your focus? Is it on your immediate dashboard, your low-beam or your high-beam?
- [The Four Skills of Wellbeing](https://geoffmcdonald.com/four-skills-of-wellbeing/) - In groundbreaking research neuroscientist Richard Davidson presents the four skills of wellbeing that we can all learn to promote good health
- [Business Fitness](https://geoffmcdonald.com/business-fitness/) - Normally we talk about fitness as exercise. And, in this post we consider business fitness across 11 important areas of business
- [Coffee and Four Innovation Lessons](https://geoffmcdonald.com/coffee-and-four-innovation-lessons/) - We share four innovation lessons from our habit of a daily cup of coffee - what's your coffee habit and how does it promote or limit innovation?
- [The Three Leadership Situations](https://geoffmcdonald.com/leadership-situations/) - We discuss the three leadership situations that every leader will face and suggest three simple skills to develop to lead in each context.
- [Strong and Weak Leaders](https://geoffmcdonald.com/strong-and-weak-leaders/) - Most leadership suggestions focus on being strong. However to be real and authentic you also need to show you can be a weak leader too.
- [Self-Leadership: Know + Show Yourself](https://geoffmcdonald.com/self-leadership/) - The two important sides of self-leadership are to know yourself and to show yourself in authentic ways at the right time and place
- [The Authentic Leader](https://geoffmcdonald.com/authentic-leader/) - Traditional Leadership focuses on the qualities of the individual leader whereas an authentic leader is relative to your followers
- [Three Leadership Axioms](https://geoffmcdonald.com/three-leadership-axioms/) - We share three universal leadership axioms that are the principles for authentic leadership - via Goffee and Jones Why Should Anyone Be Led By You
- [I almost quit...](https://geoffmcdonald.com/i-almost-quit/) - At the start of this year I declared that I was going to blog everyday and post a podcast recording once a week. So far, I’ve kept this promise. And, recently I came close to quitting. It was becoming hard work and the results I had been getting based on my web stats were disappointing. Three
- [F1 Innovation](https://geoffmcdonald.com/f1-innovation/) - The big challenge for Formula One or F1 Innovation is the trade-off of reliability and performance as Red Bull are finding in the championship for 2015.
- [My All-Time Favorite Book](https://geoffmcdonald.com/my-all-time-favorite-book/) - What's your favourite book of all time? Here's mine... It's by Marshall McLuhan: The Medium is the Massage.
- [One is good, many is better...](https://geoffmcdonald.com/one-is-good-many-is-better/) - The Bees Wees: One is good, many is better... The Book: Barry Libert and Jon Spector and thousands of Contributors; We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business To learn about the power of community-at-work look to the natural world. An individual bee, with its modest brain, is
- [Overcome Content Saturation](https://geoffmcdonald.com/content-saturation/) - We discuss the problem of Content Saturation and how to overcome it when you're the audience, when you're the content creator and the ultimate solution.
- [Four Levels of Being Accountable](https://geoffmcdonald.com/being-accountable/) - Being accountable for doing what you said is a crucial element for getting things done. We share four levels of managing your accountabilities
- [Reading Books](https://geoffmcdonald.com/reading-books/) - The dramatic fall in the number of people reading books hints to a potential problem in the depth of knowledge. Is knowledge the new slacktivism?
- [The Ten Best Books](https://geoffmcdonald.com/the-ten-best-books/) - We share four ways to find the top ten best books in your industry or area of choice - this is part of our strategy for finding books for Book Rapper.
- [What's Your Business Category?](https://geoffmcdonald.com/business-category/) - What's your business category? This is a crucial marketing, branding and positioning question for every business.
- [The Three Essential Change Points](https://geoffmcdonald.com/three-essential-change-points/) - We discuss the three essential change points that every good business consultant and professional needs to manage with their clients.
- [Marketing Trend: No Gatekeepers](https://geoffmcdonald.com/marketing-trend-no-gatekeepers/) - Marketing Trend #14 highlights the role of gatekeepers that previously limited access to big opportunities, now we play in open fields
- [Keith Keller - Crack the Twitter Code](https://geoffmcdonald.com/keith-keller-crack-the-twitter-code/) - World Twitter expert Keith Keller shares the keys to Cracking the Twitter Code to make new connections, build relationships and grow your business.
- [Marketing Trend - Consumers Louder](https://geoffmcdonald.com/marketing-trend-consumers-louder/) - In marketing trend #13 we discuss how previously consumer complaints could be easily hidden or ignored - not anymore! Consumers are getting louder.
- [Clayton Christensen: Measure Your Life](https://geoffmcdonald.com/clayton-christensen-measure-your-life/) - We review Clayton Christensen's book How WIll You Measure Your Life? It's business strategy applied to your life.
- [Marketing Trend: Blink Attention](https://geoffmcdonald.com/marketing-trend-blink-attention/) - This is marketing trend #10 as derived from Book Rapper's version of Seth Godin's best-selling book Meatball Sundae: Blink Attention
- [Marketing Trend - Consumers Talk 2](https://geoffmcdonald.com/marketing-trend-consumers-talk-2/) - This is marketing trend #12 of 14 in a series derived from Book Rapper's version of Seth Godin's best selling book Meatball Sundae.
- [Marketing Trend: Consumers Talk](https://geoffmcdonald.com/marketing-trend-consumers/) - This is marketing trend #11 in a series of 14 derived from Seth Godin's best selling book Meatball Sundae - as presented by Book Rapper
- [Susan Weinschenk: 100 Things](https://geoffmcdonald.com/susan-weinschenk-100-things/) - We review Susan Weinschenk's book: 100 Things every presenter needs to know about people - A must-have for every presenter. Super practical!
- [Leadership Trend: Accumulate Meaning](https://geoffmcdonald.com/leadership-trend-accumulate-meaning/) - Leadership Trend #5 - Previously we were motivated by the accumulation of things and now we're more interested in meaning - The leading of meaning!
- [Leadership Trend: Serious and Playful](https://geoffmcdonald.com/leadership-trend-serious-playful/) - In this leadership trend we talk about the shift from being serious to being playful as derived from Book Rapper's version of Daniel Pink's A Whole New Mind
- [Leadership Trend: Logic and Empathy](https://geoffmcdonald.com/leadership-trend-logic-and-empathy/) - Leadership Trend #4 - Previously logic was enough and now we need empathy to engage, inspire and connect with your teams and to lead the way
- [Marketing Trend - Authentic Stories](https://geoffmcdonald.com/marketing-trend-authentic-stories/) - Marketing Trend #9 is Authentic - previously we could spin a marketing story because there was one dominant source, now we need to be authentic.
- [Marketing Trend: Infinite Channels](https://geoffmcdonald.com/marketing-trend-infinite-channels/) - The marketing trend to infinite channels means one message doesn't fit all - instead we need niched messages to niched markets
- [Marketing Trend: Hits to Niches](https://geoffmcdonald.com/marketing-trend-hits-to-niches/) - Marketing Trend #7 - The shift from blockbuster hits to serving multiple niches - give your customers more choice.
- [Leadership Trend 3: Focus and Symphony](https://geoffmcdonald.com/leadership-trend-focus-symphony/) - Our third Leadership Trend is about needing to have both a focus on the parts as well as the whole - Focus AND Symphony
- [Mark Molony - Mighty Mindfulness](https://geoffmcdonald.com/mark-molony-mighty-mindfulness/) - We talk with Mark Molony about the mighty power of mindfulness, why it's become popular and how you can be more mindful today
- [Nadine Parkington: Digital Strategy](https://geoffmcdonald.com/nadine-parkington-digital-strategy/) - Nadine Parkington from Think Nimble talks about digital strategy and making informed decisions in the face of uncertainty of technological change
- [Content Saturation: A Personal Guide](https://geoffmcdonald.com/content-saturation-personal-guide/) - In this personal guide we offer seven essential tips for managing your information diet to help you overcome content saturation.
- [How to Overcome Content Saturation](https://geoffmcdonald.com/overcome-content-saturation/) - Content saturation is the inevitable result of everyone having access to tools for creating and posting online content - we discuss how to overcome it
- [The Content Saturation Solution](https://geoffmcdonald.com/content-saturation-solution/) - The Content Saturation Solution is the fourth in a series of articles looking at the problem of content saturation - the solution lives in the filter bubble
- [Leadership Trend: Function AND Design](https://geoffmcdonald.com/leadership-trends-function-and-design/) - In the first of six leadership trends derived from Daniel Pink's best selling book A Whole New Mind: We need Function AND emotionally engaging Design
- [Leadership Trend: Argument and Story](https://geoffmcdonald.com/leadership-trend-argument-and-story/) - The second in our series of leadership trends derived from Daniel Pink's book A Whole New Mind - We need both argument and story to influence and persuade
- [Marketing Trends - Cheap or Best](https://geoffmcdonald.com/marketing-trends-cheap-or-best/) - Our sixth of 14 marketing trends from Book Rapper's version of Seth Godin's best selling book Meatball Sundae
- [Marketing Trends: Scarce or Abundant](https://geoffmcdonald.com/marketing-trends-scarce-or-abundant/) - This is the fifth of our marketing trends from Book Rapper's version of Seth Godin's best selling book Meatball Sundae - Abundant or Scare
- [Ian Berry - Simplifying Leadership](https://geoffmcdonald.com/ian-berry-simplifying-leadership/) - We talk with leadership expert Ian Berry about simple leadership and the challenge of bringing humanity back into the workplace to boost performance
- [Marketing Trends - Big Idea](https://geoffmcdonald.com/marketing-trends-big-idea/) - We share the first of 14 marketing trends adapted from Seth Godin's best selling book Meatball Sundae - Your Big Idea.
- [Marketing Trends - Attract the Interested](https://geoffmcdonald.com/marketing-trends-attract-the-interested/) - In our second marketing trend adapted from Seth Godin's Meatball Sundae we share the shift from panning for gold to attracting the interested.
- [Marketing Trends: Slice and Dice](https://geoffmcdonald.com/marketing-trends-slice-and-dice/) - Our third of our 14 marketing trends adapted from Seth Godin's book Meatball Sundae - Slide and Dice - where is the profit in your business?
- [Strengthen and Outsource](https://geoffmcdonald.com/marketing-trends-strengthen-outsource/) - In this 4th trend of 14 marketing trends adapted from Book Rapper's version of Seth Godin's Meatball Sundae - Strengthen and Outsource
- [Irma Zimmermann: Online Branding](https://geoffmcdonald.com/irma-zimmermann/) - We talk with online branding expert Irma Zimmermann about brand identity, building websites and social media strategy.
- [The History of Marketing Messages](https://geoffmcdonald.com/history-of-marketing-messages/) - The History of Marketing Messages tracks four significant stages in marketing conversations - it's a short cut to current thinking.
- [Innovation Lessons From Coffee](https://geoffmcdonald.com/innovation-lessons-coffee/) - We share four innovations lessons that we learnt from drinking coffee for you to consider as you drink your favourite cup of coffee.
- [Innovation Lessons from Cooking Curry](https://geoffmcdonald.com/innovation-lessons-cooking-curry/) - We share two important innovation lessons learnt from cooking an Indian curry that give you permission to innovate and create.
- [The Kogan Laws of Success](https://geoffmcdonald.com/the-kogan-laws-of-success/) - Ruslan Kogan and Kogan Technologies are rapidly becoming Australia's premier online business. Here are five of Kogan's success principles
- [Communication or Conversation?](https://geoffmcdonald.com/communication-or-conversation/) - Digital media has changed marketing. Communication or Conversation? Are you talking at or with your customers?
- [The Best Thing I've Learnt](https://geoffmcdonald.com/best-thing-ive-learnt/) - What's the best thing you've learnt in the past 12 months? We share our insight that could prove to be the scientific secret to creativity and innovation
- [The Lean Startup Review](https://geoffmcdonald.com/the-lean-startup-review/) - The Lean Startup Review - a quick book review of this must read book for startups and innovators.
- [The Conversational Organisation](https://geoffmcdonald.com/conversational-organisation/) - The conversational organisation cuts through the silo structure of most companies. Instead it provides a connective band across all aspects of your business
- [What are you good at?](https://geoffmcdonald.com/what-are-you-good-at/) - One of the three crucial questions to ask yourself to determine your content channels is: What are you good at?
- [How to Showcase Your Expertise](https://geoffmcdonald.com/showcase-your-expertise/) - We discuss one of the three key questions for choosing your online channels: How to Showcase Your Expertise
- [Choose Your Best Online Channel](https://geoffmcdonald.com/choose-your-best-online-channel/) - Which online channels should you be using to curate and create content for? Which ones suit you? Your customers? Position you well?
- [Make Your BIG Idea Fit](https://geoffmcdonald.com/make-your-big-idea-fit/) - Making your BIG idea fit might require you take into account Roger's Innovation Adoption Curve or Diffusion of Innovation Curve.
- [Five Critical Things](https://geoffmcdonald.com/five-critical-things/) - We share five critical things that every business must manage - and if left unattended could destroy your business.
- [Value Creation](https://geoffmcdonald.com/value-creation/) - The key to any business and business model is value creation - how do you create it, capture it and deliver it?
- [Seth Godin - It's Your Turn Review](https://geoffmcdonald.com/seth-godin-its-your-turn-review/) - We review Seth Godin's latest book 'What to Do When It's Your Turn' and point to three things that are even more interesting than the book itself.
- [The Apple Manifesto](https://geoffmcdonald.com/apple-manifesto/) - We discuss the Apple Manifesto and in particular the four campaigns that represent the four phases of the Apple Manifesto, includes video.
- [Challenge Coins](https://geoffmcdonald.com/challenge-coins/) - Challenge Coins are a perfect example of a symbolic artifact that is used to say thank you or express gratitude around your BIG idea.
- [Brian Coogan – Protect Your Website](https://geoffmcdonald.com/brian-coogan-protect-your-website/) - We talk with Brian Coogan, Managing Director of WD3 a Melbourne based web hosting company about how to protect your website from hackers.
- [18 Ways to Grow Your Business](https://geoffmcdonald.com/grow-your-business/) - We share 18 ways to grow your business based on the three type of business capital - money, ideas and people. These are your levers for taking action.
- [3 Things Every Business Must Build](https://geoffmcdonald.com/every-business/) - Whilst we are all running separate and different businesses there are three things that every business must build.
- [Your Hidden Assets](https://geoffmcdonald.com/hidden-assets/) - Recently I discovered that I had a whole bunch of hidden assets in my business that I wasn't using to my best advantage. What are you under using?
- [What is a brand?](https://geoffmcdonald.com/what-is-a-brand/) - We share 6 elements of what is a brand and 5 elements of what is not a brand from Idries Mootee's book 60 Minute Brand Strategist.
- [When To Work for Free – Podcast](https://geoffmcdonald.com/when-to-work-for-free-podcast/) - In this podcast episode we discuss 11 things to consider When to Work For Free. As a solo operator this is going to come up at some point in your career
- [The Chaos Imperative](https://geoffmcdonald.com/the-chaos-imperative/) - We review The Chaos Imperative by Ori Brafman with Judah Pollack - a look at how disruption improves your chances of success
- [Why You Need a Uniform](https://geoffmcdonald.com/why-you-need-a-uniform/) - One of the most powerful artifacts you can build for your big idea is a uniform - we share why you need a uniform and how to create a powerful one
- [Artifacts and Ideas Marketing](https://geoffmcdonald.com/artifacts-and-ideas-marketing/) - Artifacts and Ideas Marketing are an important way to presence your big idea and bring it to life - we share the 3 keys to creating your artifacts
- [Five Ways to Join a Conversation](https://geoffmcdonald.com/join-a-conversation/) - We discuss five ways to join a conversation - as derived from Book Rapper's version of Joseph Jaffe's fabulous book: Join the Conversation.
- [Dan Roam, Show and Tell](https://geoffmcdonald.com/dan-roam-show-and-tell/) - Dan Roam, Show and Tell is a superb little book filled with a brilliant visual story that makes it easy for presenters to create their next show.
- [How to Write Bad Books](https://geoffmcdonald.com/bad-books/) - Normally, I only talk about the good books I read. Today I want to share the five crucial things that make a bad book - useful to avoid when writing yours.
- [Ten Tenets of Good Conversation](https://geoffmcdonald.com/good-conversation/) - We share the ten tenets of good conversation from Book Rapper and Joseph Jaffe's fabulous book Join the Conversation
- [The Mobile Revolution](https://geoffmcdonald.com/mobile-revolution/) - In this Book Rapper episode we discuss the mobile revolution and the disruptions and opportunities you can expect in the near future.
- [Sticky Ideas](https://geoffmcdonald.com/sticky-ideas/) - How can you create sticky ideas? We share nine ways to craft the words around your ideas to make them more interesting and more memorable
- [25 Favourite Apps and Software](https://geoffmcdonald.com/25-favourite-apps/) - We've collected 25 of our must-have, can't live without, favourite apps and software from our online friends to share with you.
- [Your Business Reach](https://geoffmcdonald.com/business-reach/) - What's your business reach? How far and wide is your spread of influence and where do your customers come from?
- [Marketing Conversations](https://geoffmcdonald.com/marketing-conversations/) - We discuss the 6Cs of Marketing Conversations as a replacement for the traditional 4Ps of marketing - from Joseph Jaffe's book Join the Conversation
- [Content and Conversations](https://geoffmcdonald.com/content-and-conversations/) - We share the three phases of creating content to spark conversations as derived from Joseph Jaffe's fabulous book Join the Conversation.
- [The Two Things to Blog About](https://geoffmcdonald.com/two-things-to-blog-about/) - One of the most common questions I hear is: What should I blog about?' And, we share the two things what to blog about.
- [Read Me – Book Review](https://geoffmcdonald.com/read-me-book-review/) - Read Me - Book Review - We discuss the great book by Roger Horberry and Gyles Lingwood - 10 Lessons for writing great copy.
- [The Fit Bit Game](https://geoffmcdonald.com/fit-bit-game/) - We share the Fit Bit game as an excellent example of a game in the context of Ideas Marketing of how to turn your big idea into a practical project.
- [Transforming Stories](https://geoffmcdonald.com/transforming-stories/) - The simplest and easiest way to transform your business is use transforming stories to change how you see yourself and what you provide your customers.
- [The Neurobiology of Insight](https://geoffmcdonald.com/neurobiology-insight/) - Do you want to be more creative and insightful? The neurobiology of insight now tells us how to make this happen more easily. And, it's all about less.
- [Valentines Day and Ideas Marketing](https://geoffmcdonald.com/valentines-day/) - We celebrate Valentine's Day by looking at it through the lens of Ideas Marketing and give you some tips for celebrating with your lover
- [Suzanne Mercier, Unmask Performance](https://geoffmcdonald.com/suzanne-mercier/) - We talk with Suzanne Mercier, Australia's expert on the Imposter Syndrome about the challenges of building a business based on cutting edge ideas.
- [An Easy Way to Re-invent Your Business](https://geoffmcdonald.com/re-invent-your-business/) - We discuss Apple and Dell plus the local example of a gym to show how you can re-invent your business in a quick and easy way.
- [When You Are Your Business, Part 2](https://geoffmcdonald.com/when-you-are-your-business-2/) - A lot of the business literature is aimed at organisations. However, when you are your business, these rules don't apply. We look at 4 more rules that work
- [Extended Business Cards](https://geoffmcdonald.com/extended-business-cards/) - We share four ways that you can extend the value of your business cards from mere provider of contact details to something useful that someone will keep
- [Business Cards - Pros and Cons](https://geoffmcdonald.com/business-cards/) - Business cards are an essential part of all businesses. Or are they? We consider 5 pros and cons of having business cards.
- [How to Create Great Slides](https://geoffmcdonald.com/great-slides/) - Based on our client work, we share seven rules for creating great slides so your next presentation is remembered for all the right reasons.
- [Helen Macdonald, Corporate Optimist](https://geoffmcdonald.com/helen-macdonald-corporate-optimist/) - We talk with Helen Macdonald, the Corporate Optimist, about her question to create a community of one million optimists.
- [Brand Metaphor](https://geoffmcdonald.com/brand-metaphor/) - One of the simplest way to create a unique market identity is to use a brand metaphor that compares what you do to something else.
- [Six Keys to Deliberate Practice](https://geoffmcdonald.com/deliberate-practice/) - The one thing that separates the best from the rest is the type of practice they do. We share the six keys to deliberate practice to boost your skills.
- [How to Write Better](https://geoffmcdonald.com/write-better/) - One of the most common challengers for content creators and bloggers is: how to write better. We share 7 tips to help you with your writing.
- [The Gift Culture](https://geoffmcdonald.com/gift-culture/) - Shepard Fairey's Obama Hope poster is a classic example of the gift culture in action. It's partly driven by digital media. Are you giving enough away?
- [Everyday Declarations](https://geoffmcdonald.com/everyday-declarations/) - The key to understanding the power of manifestos is the declaration. Here we share seven everyday declarations.
- [Your Brand Flavour](https://geoffmcdonald.com/brand-flavour/) - We share some examples of brand flavour and how you can extend your brand personality to entice a loyal following from your customers and clients
- [Alexandra Watkins, Hello My Name Is](https://geoffmcdonald.com/alexandra-watkins/) - We review Alexandra Watkins brilliant little book 'Hello My Name is Awesome' - it's THE book for creating your next brand name.
- [How to Overcome Distractions](https://geoffmcdonald.com/overcome-distractions/) - It happens to all of us! Sometimes we're not focused. Here's seven ways I use to overcome distrations and help you get things done.
- [Australia - Ideas Marketing Case Study](https://geoffmcdonald.com/australia-ideas-marketing/) - We look at the country of Australia through the lens of Ideas Marketing - what makes a country what it is? And, how would you design a nation?
- [Brand Building Principles](https://geoffmcdonald.com/brand-building-principles/) - We share seven brand building principles through the lens of Ideas Marketing to help you build a more powerful and compelling business brand.
- [The Big Idea Myth](https://geoffmcdonald.com/big-idea-myth/) - The Big Idea Myth suggests that the pursuit of a big idea that changes THE world is fraught with danger and usually an excuse for procrastination
- [The Unlimited Ideas Podcast](https://geoffmcdonald.com/unlimited-ideas-podcast/) - In this podcast episode we share nine strategies for coming up with unlimited ideas for blog posts, social media and content marketing for your business
- [How to Have Unlimited Ideas](https://geoffmcdonald.com/unlimited-ideas/) - How to have unlimited ideas shares nine parts of the system and strategies that you could use to create lots of blog posts, content marketing & other ideas
- [Minimum Viable Product](https://geoffmcdonald.com/minimum-viable-product/) - Perhaps the most popular aspect of the Lean Startup framework is the Minimum Viable Product (MVP) - we share four ways to create your MVP.
- [Martin Luther King Day](https://geoffmcdonald.com/martin-luther-king-day/) - Martin Luther King Day celebrates the role of King in the civil rights movement - here we explore how we lead the movement through Ideas Marketing
- [Nineteen Songs for a Cause](https://geoffmcdonald.com/nineteen-songs-cause/) - With a little help from friends, we've compiled a list o 19 songs for a cause - protest songs are a form of auditory manifesto. Includes videos.
- [Shawn Achor: Success Formula](https://geoffmcdonald.com/shawn-achor-success-formula/) - Most of us in life, business and in our careers have our formula for success backwards. Here we showcase Shawn Achor's research and success formula.
- [Plan Your Year Podcast](https://geoffmcdonald.com/plan-your-year-podcast/) - This podcast episode shares three simple steps to plan your year so you stay on track and achieve the results you intend to
- [Mike Allen - Political Intelligence](https://geoffmcdonald.com/mike-allen-political-intelligence/) - We talk with Mike Allen from the Centre For Organisation Development (CFOD) about the unspoken leadership competency - Political Intelligence.
- [Ideas Marketing Case Study](https://geoffmcdonald.com/ideas-marketing-case-study/) - In this unique Ideas Marketing case study we share how we are using the eight principles of ideas marketing to er... build the idea of ideas marketing
- [The Power of 'Us'](https://geoffmcdonald.com/the-power-of-us/) - I've adopted the word 'Us' as my theme for 2015. Here I share four ways that you can use 'us' to expand, simplify and bolster your life and your business
- [Eleven Iconic Manifestos](https://geoffmcdonald.com/eleven-iconic-manifestos/) - As part of our series of visual manifestos we share 11 iconic manifestos - most you'll probably recognize and a couple may just surprise you...
- [The Fifth Manifesto Style](https://geoffmcdonald.com/manifesto-images/) - Oops! Previously I wrote about four manifesto styles. I'd forgotten about the fifth style: manifesto images. We discuss how to create your image manifesto
- [Lori Deschene, Tiny Buddha](https://geoffmcdonald.com/lori-deschene-tiny-buddha/) - We review Lori Deschene's beautifully little book Tiny Buddha. Lori asks the big questions and provides insightful and wise responses. A great read!
- [Eight Elements of Ideas Marketing](https://geoffmcdonald.com/eight-elements-ideas-marketing/) - The eight elements of ideas marketing are the key building blocks for turning your BIG idea into a profitable business and making a dent on the planet
- [Experience Design – The Cost](https://geoffmcdonald.com/experience-design-cost/) - The cost of poor or no experience design is felt through a low level of repeat customers. We consider two essential things to keep your customers happy
- [Simple Stories and Good Coffee](https://geoffmcdonald.com/simple-stories-good-coffee/) - Here are the four simple steps I learnt for telling simple stories to grow your business whilst drinking good coffee
- [How to Create Sensational Experiences](https://geoffmcdonald.com/create-sensational-experiences/) - Josh Linkner in his brilliant book The Road to Reinvention shares seven steps for creating sensational experiences for your customers to boost your business
- [Zach Friend - On Message](https://geoffmcdonald.com/zach-friend-on-message/) - Zach Friend is a policy, public affairs and communications experts. Plus he's the author of On Message - we review his book here.
- [Ten Best Books of 2014](https://geoffmcdonald.com/ten-best-books-2014/) - After reading 49 books for the year, I've selected my top ten best books of 2014. Which ones do you agree with or not? Which books would add to this list?
- [Best Books of 2014 - Podcast](https://geoffmcdonald.com/best-books-2014-podcast/) - What have your been reading this year that you'd recommend to other people? Here's my list of the ten best books of 2014 - that I've actually read!
- [Presenting Data](https://geoffmcdonald.com/presenting-data/) - What are the keys to presenting data in meaningful ways? We share two examples: Hans Roslings TED talk and Darren Hill's insight into our emotional needs
- [The Infographic Resume](https://geoffmcdonald.com/infographic-resume/) - Hannah Morgan from Career Sherpa has written a great new book called The Infographic Resume - it might be just what you need to stand out in your career
- [How to Create Your Business Infographic](https://geoffmcdonald.com/business-infographic/) - In our time-poor world we need to communicate faster. We share our tips for creating your own one-page business infographic to showcase your business.
- [Business Infographic - Icons](https://geoffmcdonald.com/business-infographic-icons/) - In this business infographic we highlight three changes from our previous examples: the tall portrait, icons not words and that no data is okay.
- [Create and Share BIG Ideas](https://geoffmcdonald.com/create-share-big-ideas/) - We use a TED video featuring Australian Historian David Christian to showcase some simple ways you can create and share your big idea.
- [Design Stories](https://geoffmcdonald.com/design-stories/) - A simple and powerful way to develop your design skills to share your design stories about your favorite things. What is it and why?
- [Two Billion Views on YouTube](https://geoffmcdonald.com/two-billion-views-youtube/) - We share our thoughts on how to gain two billion views on YouTube based on Psy's Gangham video which broke the YouTube counter
- [Why You Need Stories](https://geoffmcdonald.com/need-stories/) - Why you need stories shares the power of stories as a universal all purpose business tool you can use almost anytime anywhere.
- [Gandhi and the Spiders](https://geoffmcdonald.com/gandhi-and-the-spiders/) - A Favourite Movie I watched one of my favourite movies last night... the 1982 spectacular 'Gandhi'. Yep, it's now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it's a good movie. It's presented in pseudo documentary style and I presume, given it's a David Attenborough
- [What's the Key to Having Followers?](https://geoffmcdonald.com/the-key-to-having-followers/) - Authentic: The Key to Having a Following Authentic: The Key To Having a Following from Geoff McDonald The Book Rob Goffee and Gareth Jones; Why should anyone be led by you - What it takes to be an authentic leader The Big Idea Most leadership research focuses on the internal qualities and traits of the
- [Mission and Vision Statements Versus Manifesto](https://geoffmcdonald.com/manifesto-versus-mission-and-vision-statements/) - Mission and Vision Statements are common in business. How are they different to a manifesto? We explore the big two differences.
- [Success Principles to Grow Your Business](https://geoffmcdonald.com/success-principles-grow-business/) - What are the key themes for your business success? We discuss seven success principles for you to grow your business in our latest Ideas Architect podcast.
- [Gihan Perera Interviews Geoff McDonald](https://geoffmcdonald.com/gihan-perera-interviews-geoff-mcdonald/) - Gihan Perera interviews Geoff McDonald covering topics from the birth of Book Rapper, why Geoff left Architecture and the rise of the Manifesto
- [Good to Great Summary](https://geoffmcdonald.com/good-to-great-summary/) - What to focus on to transform your company from good to great? We share the Book Rapper Good to Great summary derived from Jim Collins' bestselling book.
- [Master Your Context](https://geoffmcdonald.com/master-context/) - One of the keys to leadership and innovation is to master your context - if you don't know what's going on how can you master it?
- [Leaderful : The Power of Decentralized Organizations](https://geoffmcdonald.com/leaderful-the-power-of-decentralized-organizations/) - Leaderful : The Power of Decentralized Organizations The Book The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio, by Penguin, London, 2006. Book Websitehttp://www.starfishandspider.com The AuthorsOri Brafman and Rod A. Beckstrom Speed RAP Superficially, a spider and a starfish look similar - lots of arms and legs.Internally, their physiology is completely dissimilar.When
- [Leaderful: A book in 26 tweets: Twit Rapper A-M](https://geoffmcdonald.com/leaderful-a-book-in-26-tweets-twit-rapper-a-m/) - Leaderful: A book in 26 tweets: Twit Rapper A-M Derived from... Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider PreviouslyThe Rules for Building a Decentralized Organization Twit Rapper A-M3A Leaderful: The Power of Decentralized Organizations, Derived from: Ori Brafman and @RodBeckstrom The Spider and the Starfish 3B Big Idea: The internet +
- [Leaderful: A book in 26 tweets: Twit Rapper N-Z](https://geoffmcdonald.com/leaderful-a-book-in-26-tweets-twit-rapper-n-z/) - Leaderful: A book in 26 tweets: Twit Rapper N-Z Derived from...Ori Brafman and Rod A. Beckstrom; The Starfish and the SpiderPreviouslyTwit Rapper A-MTwit Rapper N-Z3N History of the Music Industry: Starfish > Spider > Starfish: Live travelling performers > Gramophone/Recording Companies > Napster 3O 5 Legs of Decentralized Organizations: Catalyst to start, champion to implement,
- [Leaderful: Twit Rapper The Movie](https://geoffmcdonald.com/leaderful-twit-rapper-the-movie/) - Leaderful: Twit Rapper, The Movie Derived from...Ori Brafman and Rod A. Beckstrom; The Starfish and the SpiderPreviouslyTwit Rapper N-Zhttp://www.youtube.com/watch?v=UDGOQHT0RYc Get the full Book Rapper issue: Leaderful
- [Leaderful: Super Links to all posts in the series](https://geoffmcdonald.com/leaderful-super-links-to-all-posts-in-the-series/) - Leaderful : The Power of Decentralized Organizations Derived From... Ori Brafman and Rod A. Beckstrom: The Starfish and the Spider Leaderful: The Power of Decentralized Organizations Review: The Spider and the Starfish Is your organisation a Spider or a Starfish? Can you spot the Starfish Organization? (Quiz) Examples of Centralized and Decentralized Organizations How Decentralization
- [Obama Online : Become a World Leader Using Social Media](https://geoffmcdonald.com/obama-online-social-media/) - The Book Rahaf Harfoush, Yes We Did Web and Blog : www.rahafharfoush.com Twitter : @rahafharfoush The Big Idea Social Media can be used to create real-world results. Assemble online. Act offline. Speed RAP Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media.
- [On Becoming a Leader - Slideshow](https://geoffmcdonald.com/on-becoming-a-leader-slideshow/) - Becoming You : The Key to Becoming a Leader. This slideshow and Book Rapper issue is derived from the 25th Anniversary edition of Warren Bennis' classic book: On Becoming a Leader. Becoming You - The Key to Becoming a Leader from Geoff McDonald [easyazon-link asin="0465014089" locale="us"]Buy On Becoming a Leader on Amazon (affiliate)[/easyazon-link]
- [Interview with Suzanne Mercier, Liberate Leadership](https://geoffmcdonald.com/interview-with-suzanne-mercier-liberate-leadership/) - Welcome to Episode 003 of the Ideas Architect Podcast. Our Topic... Today is the first of our interviews... We're talking with Suzanne Mercier of Liberate Leadership. She's a speaker, coacher, trainer and expert on Career Leadership. And in particular, she's a pioneer and probably Australia's leading expert on the Imposter Syndrome - a leading cause
- [Tribal Leadership: Book Review](https://geoffmcdonald.com/tribal-leadership-book-review/) - The key to high performaning teams and organizations is culture. The Tribal Leadership books provides a roadmap for creating this.
- [World Class Leader](https://geoffmcdonald.com/world-class-leader/) - What does it take to be a world class leader? We discuss this based upon the nine best leadership books ever written.
- [Nicola Vague, Evolving Leaders](https://geoffmcdonald.com/nicola-vague-evolving-leaders/) - Nicola Vague from Evolving Leaders talks about leadership, change management, organisational development and using values to lead teams and organisations
- [Authentic Leadership](https://geoffmcdonald.com/authentic-leadership/) - We discuss Authentic Leadership and the key insights from Rob Goffee and Gareth Jones' influential book Why Should Anyone Be Lead by You?
- [What is a Wicked Problem?](https://geoffmcdonald.com/wicked-problem/) - How would you recognize a Wicked Problem? We offer five symptoms and 12 examples of Wicked Problems.
- [Five Symptoms of Skinny Problems](https://geoffmcdonald.com/five-symptoms-skinny-problems/) - For simple or skinny problems design thinking may not be needed. Here's five symptoms to see if you're facing a skinny problem or a wicked problem.
- [Fat Problems](https://geoffmcdonald.com/fat-problems/) - In contrast to Skinny Problems that are easily solved, Fat Problems are more complex and may require design thinking.
- [The Best Time to be Born](https://geoffmcdonald.com/best-time-to-be-born/) - When was the best time to be born to become rich? We explore Malcolm Gladwell's suggestion about being born in the right time and place.
- [What is Going On?](https://geoffmcdonald.com/what-is-going-on/) - A podcast intro to my new book 'What the #$%?! is Going On?' - 25 big ideas for you to create opportunities and make informed decisions.
- [What is Going On? Part 2](https://geoffmcdonald.com/what-is-going-on-part-2/) - Geoff McDonald shares three more BIG ideas from his latest book 'What the #$%?! Is Going On?' - including the future of organisations.
- [The Future of Twitter](https://geoffmcdonald.com/future-twitter/) - We trace the origin of Twitter, briefly discuss it's IPO and explore the future of Twitter as part of the internet of everything.
- [The Future of Roads](https://geoffmcdonald.com/future-roads/) - With statistics showing a continued decline in the rate of car ownership around the world, is it time to start to question the future of roads?
- [Design a Great Book Cover in Two Steps](https://geoffmcdonald.com/design-book-cover/) - Peter Mendelsund, the associate Art Director of Alfred Knopf books & author of Book Cover shares his two step strategy for how to design a great book cover
- [How to Write Your Website Bio](https://geoffmcdonald.com/website-bio/) - We share six principles for how to write your website bio - perhaps the single most important page on your website - particularly if you want business!
- [Advantage : The Secret to Creating Long-Term Value 5](https://geoffmcdonald.com/advantage-the-secret-to-creating-long-term-value-5/) - Design Advantage : The Secret to Creating Long-Term Value 5 Derived from: Roger Martin's The Design of Business RAP3 : Opportunities PROFIT : The Knowledge Funnel highlights four distinct opportunities to design, re-invent, innovate and exploit your business. The opportunities we create will depend upon where we start, where we finish and where we re-visit.
- [Design Thinking Organizational Audit](https://geoffmcdonald.com/design-thinking-organizational-audit/) - Design Thinking Organizational Audit Are you ready for the future? To find out if your organization has the right balance of Design Thinking rate yourself with these nine questions. Colour in the circle of the response that best fits your view of your organization. This Design Thinking Audit was presented at the Ideas Lunch. It's
- [Design Thinking Super Links](https://geoffmcdonald.com/design-thinking-super-links/) - Design Thinking Super Links After putting out a bucket load of thinking around Design Thinking, I've had several requests to put all the links in one place… like a super links page. So here goes... The Book and Author The Book: Roger Martin's The Design of Business http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807 The Author: Roger Martin's Website: http://rogerlmartin.com/ The
- [Design Advantage : The Secret to Creating Long-Term Value](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value/) - A new Book Rapper issue...Design Advantage : The Secret to Creating Long-Term Value The Book Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Speed RAP The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries
- [Design Advantage : The Secret to Creating Long-Term Value 2](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-2/) - Design Advantage : The Secret to Creating Long-Term Value 2 BR Review : The Design of Business Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Précis If you want short term results stick to your numbers that prove the past. If you want long
- [Design Advantage : The Secret to Creating Long-Term Value - 3](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-3/) - Design Advantage : The Secret to Creating Long-Term Value - 3Derived from Roger Martin's The Design of BusinessRAP1 : The Business Paradox PROFITWhat’s the best way to create value for your organization?Surely, it’s to make the most of the opportunities right in front of us.That may work for a while.And at some point, you need
- [Design Advantage : The Secret to Creating Long-Term Value 4](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-4/) - Design Advantage : The Secret to Creating Long-Term Value 4 Derived from: Roger Martin's The Design of Business RAP2 : The Knowledge Funnel PROFIT : The key to Value Creation lies in our use of what we know and don’t know. If we don’t know how something works, we can’t exploit it. Roger Martin’s Knowledge
- [Design Advantage : The Secret to Creating Long-Term Value 6](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-6/) - Design Advantage : The Secret to Creating Long-Term Value 6 Derived from: Roger Martin's The Design of Business RAP4 : Design ThinkingPROFIT : Our usual logic frameworks follow the scientific traditions to determine what is true and what is false. Design Thinking takes a different course. It’s based upon what’s possible in the future and
- [Design Advantage : The Secret to Creating Long-Term Value 7](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-7/) - Design Advantage : The Secret to Creating Long-Term Value 7 Derived from: Roger Martin's The Design of Business RAP5 : The Reliability Bias PROFIT : Reliability, predictability and consistency are crucial for business. They enable us to make promises to our customers and deliver. They enable us to earn income to pay staff wages, overheads
- [Design Advantage : The Secret to Creating Long-Term Value 8](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-8/) - Design Advantage : The Secret to Creating Long-Term Value 8 Derived from: Roger Martin's The Design of Business RAP6 : Building Within PROFIT : Adding Design Thinking to your organization is not like adding a coat of paint. It’s more like rebuilding a new house from the inside. It’s a cultural change that requires a
- [Design Advantage : The Secret to Creating Long-Term Value 9](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-9/) - Design Advantage : The Secret to Creating Long-Term Value 9 Derived from: Roger Martin's The Design of Business RAP7 : Project Power PROFIT : Design work is different work. And it needs to be structured accordingly. Whilst exploitation and administration work suits permanent positions in set roles, exploration and innovation work is favoured by project
- [Design Advantage : The Secret to Creating Long-Term Value 11](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-11/) - Design Advantage : The Secret to Creating Long-Term Value 11Derived from: Roger Martin's The Design of Business RAP9 : Leading Design PROFIT : If leading for reliability is like training a dog, then leading designers may be closer to training a cat. How they think, act and respond is completely different. You’ll need to adjust
- [Design Advantage : The Secret to Creating Long-Term Value 12](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-12/) - Design Advantage : The Secret to Creating Long-Term Value 12Derived from: Roger Martin's The Design of Business RAP10 : Designing Yourself PROFIT : There are two specific ways to improve your personal design impact. The first is to develop your own Design Thinking skills. Here’s some suggestions to accelerate the three key aspects of your
- [Design Advantage : The Secret to Creating Long-Term Value 13](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-13/) - Design Advantage : The Secret to Creating Long-Term Value 13 Derived from: Roger Martin's The Design of Business RAP11 : Designing With Others PROFIT : The second way to enhance your design skills is to manage the way you work with analytical non-designers. Your best design ideas are worthless if you can’t communicate them effectively.
- [Design Advantage : The Secret to Creating Long-Term Value 14](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-14/) - Design Advantage : The Secret to Creating Long-Term Value 14Derived from: Roger Martin's The Design of Business Book Rapper Context : For Future Sake!Our fearless leaders have proven not to be so fearless. Their recent efforts in Copenhagen to create a compelling future for the planet came up stunningly short. Hope was offered and then
- [Design Advantage : The Secret to Creating Long-Term Value 16](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-16/) - Design Advantage : The Secret to Creating Long-Term Value 16Derived from: Roger Martin's The Design of Business Companion Pieces PROFIT : Want to fill your brain with more great ideas? The obvious thing to do is buy a copy Roger Martin’s book and read that - We only select 12 books a year so you
- [Design Advantage : The Secret to Creating Long-Term Value 17](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-17/) - Design Advantage : The Secret to Creating Long-Term Value 17 Get the full Book Rapper issue: Design AdvantageTop Seven Design Thinking Books PROFIT : Want to fill your brain with even MORE design thinking? Here's the books I've bought recently on Design Thinking. Disclaimer: I've only fully read Roger Martin's The Design of Business so
- [Twit Rapper: Design Advantage](https://geoffmcdonald.com/twit-rapper-design-advantage-2/) - Twit Rapper: Design Advantage Twit Rapper: A Book Rapper Book Summary in 26 tweets… Numbered tweets, 1A= first book, tweet A. Read all 26! Here's the first half or 13 tweets from Book Rapper's Design Advantage. 1A: Design Advantage: The Secret to Creating Long-Term Value. Derived from Roger Martin, The Design of Business. 1B: Speed
- [Twit Rapper: Design Advantage, The movie!](https://geoffmcdonald.com/twit-rapper-design-advantage-the-movie/) - Twit Rapper: Design Advantage, The movie!Here it is… our Twit Rapper video/slideshow summary of Book Rapper's Design Advantage and all derived from Roger Martin's The Design of Business. This is our first Twit Rapper video. Love to hear your thoughts on how we can improve it for future issues.
- [Twit Rapper: Design Advantage](https://geoffmcdonald.com/twit-rapper-design-advantage/) - One of the most powerful competitive advantages to have is design - follow our fast Twit Rapper book summary
- [Design Advantage : The Secret to Creating Long-Term Value 10](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-10/) - Design Advantage : The Secret to Creating Long-Term Value 10 Derived from: Roger Martin's The Design of Business RAP8 : Design Training PROFIT : The best way to get your team to include Design Thinking in their work is to get them to do it in training. The goal is not to turn them into
- [Design Advantage : The Secret to Creating Long-Term Value 15](https://geoffmcdonald.com/design-advantage-the-secret-to-creating-long-term-value-15/) - Design Advantage : The Secret to Creating Long-Term Value 15Derived from: Roger Martin's The Design of Business Action Plan : Designing Your Future PROFIT : Superficial Design makes no difference. It’s adornment, decoration and cosmetic. It’s like reading a book and doing nothing with it. Significant Design changes the world. It’s like reading a book,
- [How to Gain More Energy](https://geoffmcdonald.com/gain-energy/) - How to gain more energy? We all need it and we share the usual suspects of exercise, sleep and nutrition - plus one thing you've probably not considered
- [Three Kinds of Work](https://geoffmcdonald.com/three-kinds-work/) - We share Todd Henry, author of Die Empty, and his three types of work and four types of workers.
- [16 Ways to Score Your Next Speaking Gig](https://geoffmcdonald.com/next-speaking-gig/) - I've been talking with a lot of speakers about how they score their speaking gigs. Here's 16 ways that work based on their experience.
- [Professional Learning Survey Results](https://geoffmcdonald.com/professional-learning-survey-results/) - How do you like to learn? Recently we did a Professional Learning Survey to find out from our audience. Here's their responses and my interpretations.
- [Ori Brafman - The Chaos Imperative](https://geoffmcdonald.com/ori-brafman-chaos-imperative/) - We review The Chaose Imperative by Ori Brafman and Judah Pollack - it's a fresh look at disrupting order through disorder in a calm way.
- [Lessons from Podcasting](https://geoffmcdonald.com/lessons-podcasting/) - In our 50th episode of the Ideas Architect podcast we share what we have learnt about creating, publishing and producing a podcasting show.
- [Daily Rituals by Mason Currey](https://geoffmcdonald.com/daily-rituals-mason-currey/) - What are the daily rituals employed by the great artists? And which ones will work best for you? We discuss Mason Currey's book Daily Rituals.
- [12 Power Habits to Make Your Life Easier](https://geoffmcdonald.com/power-habits/) - Some habits are more powerful than others. Here we consider 12 Power Habits to make your life easier.
- [Turn Your Blog Posts into Books - Podcast](https://geoffmcdonald.com/turn-blog-posts-books-podcast/) - We share our lessons for how to turn your blog posts into books - including the importance of story arcs, categories, podcasting, flow and not-flow.
- [Susan Orlean Create Powerful Stories](https://geoffmcdonald.com/susan-orlean-create-powerful-stories/) - Author Susan Orlean shares her two step method for creating powerful stories that involves both learning and teaching.
- [My Daily Routine](https://geoffmcdonald.com/daily-routine/) - Following my pursuit of the perfect day, great habits and daily rituals I've been exploring my daily routine to be happier and more productive.
- [The Secret to Creating Message Envy](https://geoffmcdonald.com/message-envy/) - The biggest problem with communicating your ideas is the mismatch between the 'what' and the 'how'. To create message envy you need to align these forces.
- [Dave Bruno - The 100 Thing Challenge](https://geoffmcdonald.com/dave-bruno-100-thing-challenge/) - Dave Bruno and his 100 Thing Challenge is a great example of creating your game and your rules for playing life by - a great personal manifesto
- [Sebastian Terry - 100 Things](https://geoffmcdonald.com/sebastian-terry-100-things/) - Sebastian Terry's book and personal project 100 Things shows the power of making personal declarations to create your life with a bucket list manifesto
- [Todd Henry - Die Empty](https://geoffmcdonald.com/todd-henry-die-empty/) - Todd Henry's book Die Empty inspires a fresh take on living a great life through doing great work that thrills you - here we share his manifesto
- [Lunch with Seth Godin](https://geoffmcdonald.com/lunch-seth-godin/) - I was lucky enough to have lunch with Seth Godin recently and was thrilled by his simple questions to inspire creating tribes, communities and business.
- [The Presentation Secrets of Seth Godin](https://geoffmcdonald.com/presentation-secrets-seth-godin/) - The seven presentations secrets of Seth Godin highlight the close relationship between the way he writes his blog and the way he presents live.
- [Habit Challenge: My Ten Day TV Fast](https://geoffmcdonald.com/habit-challenge/) - Recently I took a ten-day habit challenge inspired by the Bucket List guy Trav Bell. My challenge was to not watch TV for ten days. Here's how I did it.
- [Lessons from Book Rapper](https://geoffmcdonald.com/lessons-book-rapper/) - We share 21 lessons from running Book Rapper that you could apply to your business and create new opportunities.
- [How to Create Your Manifesto in Two Steps](https://geoffmcdonald.com/create-manifesto-two-steps/) - In this podcast episode we step you through our simple two step process for creating your manifesto to position your business expertise.
- [Scott Belsky: Making Ideas Happen](https://geoffmcdonald.com/scott-belsky-making-ideas-happen-podcast/) - Having good ideas is a good start and it's not enough. Scott Belsky in his book Making Ideas Happen shows what you need to turn your vision into reality.
- [Adam Grant - Give and Take](https://geoffmcdonald.com/adam-grant-give-take/) - We discuss Adam Grant's revolutionary take on what is needed to be successful based on his stunning book 'Give and Take'.
- [Are You Setting Yourself Up for Failure?](https://geoffmcdonald.com/setting-failure/) - Are you setting yourself up for failure by not positioning the value of what you do? Or at the least not sharing your story?
- [Roger Simpson: Build Your Marketing System](https://geoffmcdonald.com/roger-simpson-marketing-system/) - Roger Simpson is the author of The Retail Solution and today we're talking to him about the marketing system he has built to attract his ideal clients.
- [A Whole New Mind by Daniel Pink](https://geoffmcdonald.com/whole-new-mind-daniel-pink/) - Daniel Pink's book A Whole New Mind offers career advice and he identifies six sensory modes you'll need to develop to be successful in the Conceptual Age.
- [The Long Tail by Chris Anderson](https://geoffmcdonald.com/the-long-tail-chris-anderson/) - Chris Anderson' ground breaking book The Long Tail describes the shift from mass production of goods to small scale niches. A key to digital economics.
- [Create Winning Habits](https://geoffmcdonald.com/create-winning-habits/) - Is it possible to automate success? If you focus on creating winning habits you. We explore Charles Duhigg's fabulous book The Power of Habits.
- [Why You Shouldn’t Podcast](https://geoffmcdonald.com/shouldnt-podcast/) - There are some very good reasons TO podcast. And, here's one big reason why you podcasting might NOT be for you. I choose to do it anyway!
- [Five Books To Learn From](https://geoffmcdonald.com/five-books-learn/) - Here's five of the best books I've read recently that you can learn from to grow your ideas and your business.
- [Remote: Office Not Required - Book Review](https://geoffmcdonald.com/remote-book-review/) - We review Jason Fried and David Heinemeier Hansson's fabulous book Remote: Office Not Required. It's a great guide to remote working.
- [Content Marketing: The New Way to Sell](https://geoffmcdonald.com/content-marketing-new-sell/) - The New Way to Sell and position yourself as an expert and authority online is to use Content Marketing to help people solve their problems.
- [How to Be the Apple of Your Industry](https://geoffmcdonald.com/the-apple-of-your-industry/) - In this Book Rapper episode, we discuss John Edson's fabulous book 'Design Like Apple' to explore how you can be the Apple of your industry.
- [Jason Fox: Design Your Motivation Strategy](https://geoffmcdonald.com/jason-fox-motivation-strategy/) - We talk with Dr Jason Fox, author of The Game Changer, talks about how to design your work as a game and as a source of motivation.
- [Create More Time by Slowing Down](https://geoffmcdonald.com/create-more-time-slow-down/) - Managing time is a big challenges for most people. There's never enough. Here we share a counter-intuitive strategy: slow down to create more time
- [How to become a Professional Speaker](https://geoffmcdonald.com/professional-speaker/) - What does it take to become a Professional Speaker? We learn from speaking star Sam Cawthorn and his six secrets for becoming a professional speaker.
- [Review Your Performance](https://geoffmcdonald.com/review-performance/) - Great practice for improving your performance is to take the time to review what you've completed. Review your performance today to see how far you've come
- [How to Take Giant Leaps in Your Performance](https://geoffmcdonald.com/how-to-take-giant-leaps-in-your-performance/) - Here's our brief two-minute summary of the fabulous and highly recommended book The Three Laws of Performance by Zaffron and Logan. Worth reading!
- [The One Thing Every Brand Needs](https://geoffmcdonald.com/every-brand-needs/) - We explore research that suggests that crowds are crucial for human wellbeing and connect this to the one thing every brand needs.
- [10 Things I Learnt From My Customers](https://geoffmcdonald.com/learnt-from-customers/) - Recently I surveyed my customers and these are the ten things I learnt from their responses.
- [Story Arcs - Keep Your Readers Reading](https://geoffmcdonald.com/story-arcs/) - A great strategy to keep your readers reading your content, make it easier to write content and turn your blog posts into books is to use story arcs.
- [A Change of Direction](https://geoffmcdonald.com/change-direction/) - Red Dog Change can be a funny thing. I was watching the Australian movie Red Dog the other night when it was on the telly. It’s based on a true story of a dog that wanders around the Pilbara region of Western Australia. The dog is a friend to everyone and a servant to no
- [Product Creation: Eight Steps to Create Yours](https://geoffmcdonald.com/product-creation-eight-steps/) - How do you create an information product? We step your through our 8 part process for product creation so you can grow your business.
- [Michelle Bowden: Be the Expert in Your Field](https://geoffmcdonald.com/michelle-bowden/) - We talk with Australia's Number One Presentation Skills Trainer Michelle Bowden about what it takes to be the expert in your field.
- [Jason Fox: Game Changer Book Review](https://geoffmcdonald.com/jason-fox-game-changer-book-review/) - We review the recent book release by Dr Jason Fox - The Game Changer - The science of motivation meets game design to boost your results.
- [Time out: Tools for Rest and Recovery](https://geoffmcdonald.com/time-tools-rest-recovery/) - A lot of the tools we use are designed to improve our productivity. And, sometimes the reverse is needed we need tools for rest to perform better.
- [Ultimate Work Fantasy](https://geoffmcdonald.com/ultimate-work/) - What is the best way for you to work? We discuss 'Ultimate Work' - that unique combination of hyper-productivity and super-lifestyle.
- [Turn Your Blog Posts into Podcasts](https://geoffmcdonald.com/blog-posts-into-podcasts/) - To extend your existing content, reach your audience in new ways and turn your blog posts into a book, consider turning your blog posts into podcasts.
- [A Book of Posts](https://geoffmcdonald.com/book-posts/) - The fifth article in a series of posts on how to turn your blog posts into a book. This one focuses on writing a book of posts.
- [Five Ways to Turn Your Blog Posts into Books](https://geoffmcdonald.com/five-ways-blog-posts-into-books-1/) - The second in a five part series on five ways to turn your blog posts into books. Here we share examples by Seth Godin and Chris Brogan.
- [How to Create Your Blog Categories](https://geoffmcdonald.com/blog-categories/) - One of the keys to making it easier for your readers to read your posts and to know what you should write about is to create clear blog categories.
- [IdeasCulture interviews Book Rapper](https://geoffmcdonald.com/ideasculture-interviews-book-rapper/) - IdeasCulture interviews Book Rapper On Monday night I presented at National Speakers Victorian Chapter Meeting.During the break NSAA Vic President, creative thinker and ideas expert Yvonne Adele did a quick interview with me on her flipcam. Here it is... http://www.youtube.com/watch?v=LbCb6p8UnIg Check out Yvonne's cleverly creative crowdsourcing on her site: www.IdeasCulture.comAnd, follow her on twitter, she's
- [Ideal - The Book](https://geoffmcdonald.com/ideal-the-book/) - Yesterday I declared that I am writing a new book. Here's my outline for why I'm writing it, what I'm writing about and how I'm going to write it. Why The original intention behind creating Book Rapper was to write books. By reading a whole bunch of books, taking notes (the RAPs) it would be
- [Webinar : How to Work From Virtually Anywhere](https://geoffmcdonald.com/webinar-how-work-from-virtually-anywhere/) - The Digital Nomad With the rise of laptops, mobile broadband and cloud computing we no longer need to be in our office to get things done. Welcome to the life of the digital nomad! It's a lifestyle based on working where ever you are at that time. It might be working in your home-office, at
- [Coaching: Five Ways to Help People](https://geoffmcdonald.com/coaching-help-people/) - We look a big mistake a lot of experts and consultants make in that they become caught up in what they do and not in how they help people.
- [James Burgin: How to Craft Your Personal Brand](https://geoffmcdonald.com/james-burgin-personal-brand/) - We talk with James Burgin about how to craft your personal and professional brand. This is the Ideas Architect Podcast Episode #30.
- [Two Super Simple Business Systems](https://geoffmcdonald.com/simple-business-systems/) - The key to being effective, efficient and productive is to build super simple business systems. We share two easy ones you can implement today.
- [Two Ways to Fulfil Your Purpose](https://geoffmcdonald.com/fulfil-your-purpose/) - We discuss two solutions for how to fulfil your purpose. And, we expose the most common way people sabotage themselves around their purpose.
- [Turn Your Blog Posts into Books](https://geoffmcdonald.com/turn-blog-posts-into-books/) - Now that I've written and published over 650 blog posts, my attention is now focussed on how to turn blog posts into books. Here's my thoughts.
- [Can I Buy You Lunch?](https://geoffmcdonald.com/experts-lunch/) - Experts and business coaches are often asked out to lunch or coffee for someone to pick you brain. We offer some strategies for free or fee lunches.
- [Blind Strengths: Unlock Your Expertise](https://geoffmcdonald.com/blind-strengths/) - We typically work in our known strengths. Yet, the key to unlocking your true expertise lies in releasing your blind strengths.
- [Wes Towers: The New Rules of Website Marketing](https://geoffmcdonald.com/wes-towers-new-rules-website-marketing/) - Wes Towers from Omnific Design talks about the New Rules of Website Marketing for consultants. In particular the 7 Cs of website marketing.
- [How do you do your best work?](https://geoffmcdonald.com/best-work/) - How do you do your best work? We often hear about planning for our ideal day in terms of what it looks like but rarely about your ideal way to work
- [The End of the Desk: 3 Massive Workplace Trends](https://geoffmcdonald.com/three-massive-workplace-trends/) - We explore three massive workplace trends that may turn how you work upside down - including the end of the desk, the shift to mobile and to audio.
- [Milestones: 652 Blog Posts](https://geoffmcdonald.com/milestones-652-blog-posts/) - What are the milestones you are achieving in your business everyday? We explore the opportunities that are created out of celebrating your milestones.
- [Eight Steps to Create Profitable Products](https://geoffmcdonald.com/eight-steps-profitable-products/) - In this podcast episode we step through the eight essential steps you need to take to create profitable products that your audience will love to buy.
- [Three Obvious Things We Forget About Business](https://geoffmcdonald.com/three-things-about-business/) - Do you ever stop and think that you’ve been making things hard and more complicated than you need to? I’ve been going through a phase where I’ve been questioning how I go about building my business. And, the good news is I’m seeing business as a simpler thing than I used to. Maybe this is
- [The Great Business Model Mistake](https://geoffmcdonald.com/the-great-business-model-mistake/) - If you're working too hard for the results you're producing it might be that you've made the Great Business Model Mistake.
- [Brett Jarman: Build a Business with Purpose](https://geoffmcdonald.com/brett-jarman-business-with-purpose/) - We talk with small business expert Brett Jarman about his latest book: Soul Operator - How to Be Your Own Boss and Build a Business with Purpose
- [Why You Need to Create a Product](https://geoffmcdonald.com/need-create-product/) - In this podcast episode we share 17 reasons to create a product for your business.
- [The Surprising Secret to Transforming Your Business](https://geoffmcdonald.com/transform-business/) - The surprising secret to transforming your business looks at what's absolutely core to your business success.
- [Kindle Books Versus Physical Books](https://geoffmcdonald.com/kindle-books-versus-physical-books/) - Which do you prefer to read: a Kindle book or a physical or real book? I have mixed opinions about this. Here's my pluses and minuses.
- [Blog Design: How to Make Your Blog Easier to Read](https://geoffmcdonald.com/blog-design-nine-tips/) - We dissect one of our previous blog post and point to nine simple things you can use to make your blog design simple and easy to read.
- [Why Experts Fail To Attract New Clients](https://geoffmcdonald.com/experts-fail/) - Many experts fail because they are stuck in their expertise and focus on solutions. This is useful for delivering great work and it kills your promotions.
- [Happiness: Seven Books To Make You Happier](https://geoffmcdonald.com/happiness-books/) - What's the secret to being happy? Here we review 7 books that discuss happiness and how you can be happier in your life and at work.
- [Andrew O’Brien: How to Build a Lifestyle Business](https://geoffmcdonald.com/andrew-obrien-lifestyle-business/) - We talk with Andrew O'Brien from Couple on the Run and Partnerunning about how to build a global lifestyle business based on your passion.
- [Product Plan: My Retirement Plan](https://geoffmcdonald.com/product-plan-retirement-plan/) - What role does your product plan play in bringing your retirement plan to reality? Five retirement strategies including creating information products
- [Blogging: How often should I post?](https://geoffmcdonald.com/blogging-how-often/) - One of the most common questions about blogging is: How often should I post? We offer nine suggestions for you to work out what's best for you.
- [Blog Posts: How long should they be?](https://geoffmcdonald.com/blog-posts/) - How long should your blog posts be? We offer some suggestions to guide you to answer this for your individual situation.
- [Podcast Episodes: How long should they be?](https://geoffmcdonald.com/podcast-episodes/) - How long should my podcast episodes be? Great question. Here's four things to consider in designing your podcast show and your episodes.
- [Eight Classic Ways to Structure Your Ebook](https://geoffmcdonald.com/eight-classic-ways-structure-ebook/) - The structure of your ebook is crucial because it provides the skeleton on which to hang your idea and a clear pathway for your reader to understand it.
- [Why You Need A Product Vision](https://geoffmcdonald.com/product-vision/) - We share why you need a Product Vision and offers some questions to help you create one - along with how to create your Business Vision
- [How to Define Your Expertise](https://geoffmcdonald.com/define-expertise/) - Being able to define your expertise and your strengths clearly and simply is super important for you to make good choices about what to focus on.
- [Content Creation: 5 Ways To Attract New Clients](https://geoffmcdonald.com/content-creation/) - One of the best ways to attract new customers to your website is through Content Marketing. We share 5 ways to assist you with your Content Creation.
- [Hidden Talents: What Are You Hiding?](https://geoffmcdonald.com/hidden-talents/) - What of your best opportunities for sharpening your brand edge is to share one of your hidden talents. We consider 4 ways to exploit your hidden talents.
- [Guest Posts: Blood, Sweat and Spam](https://geoffmcdonald.com/guest-posts/) - Guest posts is a great way to build traffic by writing articles for other people or having them write for your site. However, be wary of spam posts.
- [Strengths Finder: What are you great at?](https://geoffmcdonald.com/strengths-finder/) - The path to happiness and success lives in working in your strengths. I share what I learnt from taking the Strengths Finder profile test.
- [Weaknesses: Four Strategies to Overcome Yours](https://geoffmcdonald.com/weaknesses-four-strategies/) - Whilst the key to being happy and successful is to work in your strengths, you may also need to work on your weaknesses. Here's four strategies you can use.
- [Content Marketing: How Much Should I Give Away?](https://geoffmcdonald.com/content-marketing-sharing/) - One of the most important questions for your Content Marketing Strategy is: How much content should I share? This shapes the products you'll create and sell
- [Weakness: What’s Yours?](https://geoffmcdonald.com/weakness-whats/) - Whilst it's crucial you work in your strengths to boost your wellbeing, you also want to cover any weakness that may be stopping you being successful.
- [Rework by Jason Fried: Book Review](https://geoffmcdonald.com/rework-book-review/) - We review Rework by Jason Fried and David Heinemeier Hansson of 37signals. Re-view, re-think and re-work your business to get more done in less time.
- [What Are Your Customers Buying?](https://geoffmcdonald.com/customers-buying/) - Hot Melbourne It’s been really hot the past few days in Melbourne. And, I don’t mean 30C, I mean stinking hot… 40C+. I work from home and I don’t have air-conditioning. I do have a trusty fan and a cold shower. And, sometimes that’s not enough. Anyway, I decided it was too hot to work
- [Mobile Friendly Website: 8 Reasons You Need One](https://geoffmcdonald.com/mobile-friendly-website-eight-reasons/) - Here's eight reasons you need a mobile responsive website are a must as more people are viewing your website via a smartphone or tablet.
- [Podcast: My Seven Favourites](https://geoffmcdonald.com/podcast-seven-favourites/) - If you're thinking of starting your own podcast then my best suggestion for you is to listen to some first. Here's my seven favorite podcasts...
- [Get Paid to Promote Yourself](https://geoffmcdonald.com/promote-yourself/) - Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself
- [Instant Products: Six Examples](https://geoffmcdonald.com/instant-products-six-examples/) - Here's six examples of instant products. Well not quite click your fingers instant. However, you can create these within one hour and a single day.
- [Creating Products: The Secret to Quick and Easy](https://geoffmcdonald.com/secret-creating-products/) - We share the secret to creating products quickly and easily using the humble t-shirt and a WordPress website as our our primary examples.
- [Charles Duhigg: The Power of Habit](https://geoffmcdonald.com/charles-duhigg-power-habit/) - Charles Duhigg's best-selling book The Power of Habit takes us through stories of how to build habits that work - successful habits, successful people.
- [Bucket List with Trav Bell](https://geoffmcdonald.com/bucket-list-trav-bell/) - We talk with the World's #1 Expert on Bucket Lists Trav Bell on how to set goals and design your life by creating your Bucket List.
- [Best Year Yet: Seven Questions to Ask Yourself](https://geoffmcdonald.com/best-year-yet-seven-questions/) - To ensure the upcoming year is your best year yet we offer seven key questions to ask yourself as you plan your business strategy.
- [Sell Your Ideas: Six Success Principles](https://geoffmcdonald.com/sell-your-ideas-six-success-principles/) - How to sell your ideas is fundamental to your career success and your level of influence. We explore six success principles for selling your ideas.
- [The Three Biggest Reasons to Blog](https://geoffmcdonald.com/the-three-biggest-reasons-to-blog/) - As William Shakespeare might have said (if he’d been alive today), “To blog or not to blog: that is the question”. If you want an online voice for yourself, your business, or your organization, your blog is your personal newspaper, radio and TV channel rolled into one. 1 Self Expression It’s been estimated over 100
- [15 Things to Tweet About](https://geoffmcdonald.com/15-things-to-tweet-about/) - Okay, you're sitting in front of your computer or your smartphone or tablet is in your hand. Twitter is open on your browser and... now what? What are you going to tweet about? Here’s some thoughts to get you started... 1. What am I doing? : Your challenge is not to be literal and boring.
- [What I've Been Reading - June](https://geoffmcdonald.com/what-ive-been-reading-june/) - Given I write Book Rapper, a lot of people ask me, "What are you reading at the moment?" I thought I'd share my answer publicly. Here's five books I've read recently... Micro Domination by Trevor Young This is a great book for any solo business person wanting to grow your personal brand. It's filled with
- [How to Miss the Point in Only Three Words](https://geoffmcdonald.com/how-to-miss-the-point-in-only-three-words/) - I had a phone call today from David Austin. He's heading up a super exciting project for starts up in Melbourne starting July 22. It's called Smart Start City. I'm joining the program! Come along, it might just change your world! My Book Rapper Experience Anyway, our discussion lead to David referring to one of
- [How Sales Has Changed](https://geoffmcdonald.com/how-sales-has-changed/) - I was recently asked by Brett Jarman and Jan Terkelsen from Self Employment Mastery to be interviewed for their podcast. Listen to the podcast here. For me, this was particularly interesting for two reasons… Meeting People Firstly, I've had a few chats with Brett on Twitter and we've never met face to face prior to
- [How to Think Right Slideshow](https://geoffmcdonald.com/how-to-think-right-slideshow/) - Daniel Pink's best selling book A Whole New Mind provides a simple and clear roadmap for building your career. He suggests that left brain skills are important and no longer enough. Instead, the world is swinging to the right. And, the right brain skills of empathy, design, symphony, play, stories and meaning are becoming increasingly
- [How to Make Money From Content Marketing](https://geoffmcdonald.com/how-to-make-money-from-content-marketing/) - How to Make Money from Content Marketing in 28 Days by Sharing What You Already Know Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It's low cost or no cost, positions you as the expert and it generates leads 24 hours a day. In this 60
- [The Most Powerful Tool in the World](https://geoffmcdonald.com/the-most-powerful-tool-in-the-world/) - Today is the 4th of July. It's probably the most famous day on the world calendar for public declarations. Notably, in the US they celebrate it as Independence Day. This reflects the signing of the Declaration of Independence way back in 1776 where the 13 colonies said, 'We don't want to be part of the
- [How to Attract Your Ideal Clients – Podcast](https://geoffmcdonald.com/attract-your-ideal-clients-podcast/) - Welcome to Episode 002 of the Ideas Architect Podcast. Our Topic... Today we're talking about how to attract your ideal clients. It's the audio recording of a recent webinar we did on this topic. Essentially, it's the story of how marketing and sales has changed dramatically due to content marketing and social media. Previously, advertising
- [How to Generate Leads and Convert Clients](https://geoffmcdonald.com/how-to-generate-leads-and-convert-clients/) - How to Generate Leads and Convert Clients in the next 28 Days by Sharing What You Already Know Are you still out there chasing new work or do you have clients calling you? Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It's low cost or no
- [How to Create a New Income Stream Podcast](https://geoffmcdonald.com/new-income-stream-podcast/) - Welcome to Episode 005 of the Ideas Architect Podcast. Our Topic... Are you already writing a blog? Do you have an ebook? Have you a following on Facebook or Twitter? Are you wondering how to take your Content Marketing to the next level? Are you ready to convert your free content into a new income
- [How to Create a New Income Stream](https://geoffmcdonald.com/create-new-income-streams/) - If you're already writing an occasional blog, have an e-book or are active on Facebook you might be wondering how to take your Content Marketing to the next level. And, that next level may be to create a new income stream that not only attracts your ideal customer it also irons out the wrinkles in
- [Welcome to the Ideas Architect Podcast](https://geoffmcdonald.com/ideas-architect-podcast-welcome/) - Welcome to our first ever Ideas Architect Podcast! In this Episode... In this short sharp, under 10 minute episode we outline: • What the show is about and the topics we'll cover • The format and frequency of the show - weekly, 30-60 minutes in length, plus alternating interviews and presentations by Geoff McDonald •
- [Pete Kvist - Why Most Websites Suck](https://geoffmcdonald.com/pete-kvist-why-most-websites-suck/) - Welcome to Episode 004 of the Ideas Architect Podcast. Our Topic: Website Design In our second podcast interview we talk with Pete Kvist of Sugoi Marketing. Pete Kvist is a web developer, a master of outsourcing, engaging presenter and author of Why Most Websites Suck. In this Podcast Episode… Pete talks about websites… what makes
- [What is a Manifesto?](https://geoffmcdonald.com/what-is-a-manifesto/) - What is a manifesto? A manifesto is made up of three key elements. To create your manifesto understand the three key rules.
- [Decentralized Organization Examples](https://geoffmcdonald.com/examples-of-centralized-and-decentralized-organizations/) - Decentralized Organization Examples - we look at examples and comparisons to Centralized Organizations and a fusion of both types of organizations.
- [US Declaration of Independence (Part 1)](https://geoffmcdonald.com/us-declaration-independence-1/) - Mostly we associate manifestos with politics. And perhaps, the most famous political manifesto is the US Declaration of Independence written in 1774, We're going to look at this important manifesto in two parts. In this post, the declaration of rights. And, in our next post, the specific declaration of independence. The famous sentence is a
- [How to Write a Manifesto in Two Steps](https://geoffmcdonald.com/how-write-manifesto-two-steps/) - We discuss how to write a manifesto in two steps. It's a simple form of manifesto and we include five common examples for you to consider.
- [Ideas Marketing: What is it?  ](https://geoffmcdonald.com/what-is-ideas-marketing/) - What is Ideas Marketing? And, how is it different to traditional marketing? We explore three famous examples: Kodak, Revlon and Barack Obama.
- [Sam Cawthorn - Bounce Forward - Podcast](https://geoffmcdonald.com/sam-cawthorn-bounce-forward-podcast/) - Welcome to Episode 007 of the Ideas Architect Podcast. Our Topic... In this interview, we talk with Sam Cawthorn author of Bounce Forward: How to Transform Crisis into Success. Sam presents an inspiring story. As the result of a car crash he died for several minutes. Added to the loss of his right arm he
- [Gihan Perera - How to build your online influence](https://geoffmcdonald.com/gihan-perera-how-to-build-your-online-influence-podcast/) - Welcome to Episode 009 of the Ideas Architect Podcast. Our Topic... In this interview, we talk with the person Forbes magazine rated as the #5 social media influencer in the area of book publishing in the world for 2012… Gihan Perera. Gihan is also: The author of ten books including Out of Office, Webinar Smarts
- [Brad Krauskopf - The Power of Collaboration](https://geoffmcdonald.com/brad-krauskopf-the-power-of-collaboration/) - Welcome to Episode 010 of the Ideas Architect Podcast. Our Topic... With my co-host Andrew O'Brien from Partnerunning, we talk with the co-founder and CEO of Hub Melbourne and Hub Australia, Brad Krauskopf. He's also worked with various businesses in events management and technology. Plus, he is a member of the Advisory Team for RMIT's
- [How to Think Right - Podcast](https://geoffmcdonald.com/how-to-think-right-podcast/) - Welcome to Episode 012 of the Ideas Architect Podcast. Our Topic... Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Daniel Pink's best selling book A Whole New Mind and raps them for you in under 30 minutes. In this Podcast Episode… Geoff talks about: How the past few
- [Eric Knight - How to Solve the World's Trickiest Problems - Podcast](https://geoffmcdonald.com/eric-knight-solve-the-worlds-trickiest-problems/) - Welcome to Episode 013 of the Ideas Architect Podcast. Our Topic... We talk with Australia's Malcolm Gladwell, Eric Knight. He's the author of the engaging book Reframe: How to Solve the World's Trickiest Problems. Eric is a former Rhodes Scholar and economic consultant to the OECD, the UN and the World Bank. He writes for
- [Marketing Plan: Manifesto Style](https://geoffmcdonald.com/the-manifesto-marketing-plan/) - We consider your marketing plan as a manifesto. And, the nine principles of the Manifesto Manifesto to create a marketing plan that inspires you.
- [Content Marketing Strategy: Six Ways to Make Money](https://geoffmcdonald.com/content-marketing-strategy-six-business-models/) - Content Marketing Strategy ultimately is about sharing content to make money for your business. We explore 6 business models.
- [Stories, Legends and Communities with Andrew Melville](https://geoffmcdonald.com/stories-legends-and-communities-with-andrew-melville/) - Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of
- [Marketing Partnerships with Simone Novello](https://geoffmcdonald.com/marketing-partnerships-simone-novello/) - We talk with Simone Novello from PartnerUp about Marketing Partnerships and Strategic Alliances- learn how you can accelerate your marketing results.
- [Cult Following - Attract a Flood of Referrals](https://geoffmcdonald.com/how-to-attract-a-cult-following-podcast/) - Cult followings are the new marketing ideal for business. In this podcast episode we discuss specific things you can do to attract a cult-like following.
- [How to be the Apple of Your Industry](https://geoffmcdonald.com/how-to-be-the-apple-of-your-industry/) - How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it's to be the Apple of your industry. It's to be the organisation with
- [Book Review - Bounce Forward](https://geoffmcdonald.com/book-review-bounce-forward/) - The Book Sam Cawthorn Bounce Forward: How to Transform Crisis into Success John Wiley & Sons, Australia, 2013. Author's Website SamCawthorn.com The Big Idea Bouncing back to where you were before your crisis is a flawed strategy. Sam, should know, having lost his arm in a car accident there was no going back to life
- [Malcolm Gladwell: The Secret to his Success](https://geoffmcdonald.com/the-secret-to-malcolm-gladwells-success/) - What can you learn from Malcolm Gladwell's success as a writer and presenter of big ideas? What is the secret to his success?
- [Context: How to Drive Action](https://geoffmcdonald.com/the-power-of-context/) - The context we operate determines the actions we take. Here we consider the difference ways a Manifesto and a Vision and Mission Statement use context.
- [Our Must Read Business Books List](https://geoffmcdonald.com/our-must-read-business-books-list/) - Hopefully, by now you've worked it out. Our previous post 12 Must Read Business Books was an April Fools Day Hoax. Hope you got a laugh, I know I did creating the list. If you want more, here's a link to the Top 100 April Fools Hoaxes of All Time or here's our 10 Hot
- [Word of Mouth Marketing Rules (1)](https://geoffmcdonald.com/word-of-mouth-marketing-rules-1/) - Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something worth talking about. And, it’s true power lies in the person making the recommendation. Here’s some basic guidelines for you to discuss with others. Who Do You Trust? Do you
- [Word of Mouth Marketing Rules (2)](https://geoffmcdonald.com/word-of-mouth-marketing-rules-2/) - Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth Godin might have said, black and white cows are fairly common. However, a Purple Cow, now that’s interesting. You need to create a reason for people to talk about you.
- [3 Focus on What Matters](https://geoffmcdonald.com/focus-on-what-matters/) - Part 3 of 27 Social Media Lessons from Barack Obama's Presidential Campaign Obama's campaign was very clear on what was important. The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of
- [The Long Tail](https://geoffmcdonald.com/the-long-tail/) - Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to
- [Gandhi and the Starfish](https://geoffmcdonald.com/gandhi-and-the-starfish/) - I watched one of my favourite movies last night... the 1982 spectacular 'Gandhi'. Yep, it's now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it's a good movie. It's presented in pseudo documentary style and I presume, given it's a Richard Attenborough movie, that's it's
- [Crowdsourcing Sources for the Crowd](https://geoffmcdonald.com/crowdsourcing-sources-for-the-crowd/) - Here's a follow-up to our earlier RAP on crowd-sourcing "The Bees Wees"...Crowdsourcing is the "act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call." This is the term and definition created by journalist Jeff Howe in an article
- [The Great Web 2.0 Distinction](https://geoffmcdonald.com/the-great-web-2-0-distinction/) - Web 2.0 is big. I don’t need to tell you that. I often find myself talking about it to people who simply don’t get it. They think Facebook, LinkedIn and YouTube are a waste of time. Perhaps they’re right or perhaps they’ve been left behind… I’m currently reading Sarah Lacy’s book on Web 2.0. She’s
- [Book Rapper Hot Books Hot Trends 2008](https://geoffmcdonald.com/book-rapper-hot-books-hot-trends-2008/) - Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right
- [Book Rapper's Hot Books for 2009](https://geoffmcdonald.com/book-rappers-hot-books-for-2009/) - Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is
- [Daniel Pink Goes Manga](https://geoffmcdonald.com/daniel-pink-goes-manga/) - Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko
- [Free Chris Anderson!](https://geoffmcdonald.com/free-chris-anderson/) - No he’s not in jail. At least not that I know of...Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path.
- [Do Facebook Friends Count?](https://geoffmcdonald.com/do-facebook-friends-count/) - I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what's happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper "Marketing Now-How" is a marketing plan derived from Seth's book Meatball
- [Obama: The First Social Networking President](https://geoffmcdonald.com/obama-the-first-social-networking-president/) - Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s
- [Join the Microblog set - Start Tweetering, I just did...](https://geoffmcdonald.com/join-the-microblog-set-start-tweetering-i-just-did/) - In our previous RAP, We Blog, we looked at the whole blogging thing. As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs. The easiest way to describe this progression is to say: The web just got faster! Historically, this acceleration parallels
- [My Big Social Media Mistake](https://geoffmcdonald.com/my-big-social-media-mistake/) - I’ve been making a big mistake around Social Media. I’ve been posting a few blog entries. I’ve been doing Facebook. Started on Twitter. Added slideshows and book reviews on LinkedIn. Even said “I like it” on StumbleUpon. I’ve been playing the social media game but doing it all completely wrong. I realised what I was
- [Fixing my Social Media Mistakes](https://geoffmcdonald.com/fixing-my-social-media-mistakes/) - Following up my previous post... My blog posted okay to (1) Blogger, (2) Linked In (3) Thought Leaders Central, but not to Facebook. 3 out of 4 was a good start.If anyone can tell me how to post it to Facebook I'd appreciate it. To manage my other social media conversations I scored a copy
- [The Five Most Important Questions](https://geoffmcdonald.com/the-five-most-important-questions/) - Just finished reading Peter Drucker's The Five Most Important Questions. It reminds me of an old story… A business executive returns to college to meet up with his favourite professor who is approaching retirement age. The exec arrives a little early and sits in on the last part of the professor’s lecture. Later over coffee,
- [12 Must Read Business Books](https://geoffmcdonald.com/12-must-read-business-books/) - Here's the Book Rapper 12 Must Read Business Books for April 2009... Good to Broke: Why some companies completely mess things up and others don’tJim Collins The Zero Hour Work Week: How to spend your time waiting for the Post-Global Financial Meltdown recoveryTimothy Ferriss Book Yourself Silly: The fastest, easiest and most reliable system for
- [The Financial Berlin Wall Comes Down!](https://geoffmcdonald.com/the-financial-berlin-wall-comes-down/) - Book Rapper has been following closely the Global Financial Meltdown. I still haven't found a definitive book on this to RAP and today's events explain why... It's all still unfolding. G20 SUMMIT At the G20 summit, world leaders have announced a financial plan that's the equivalent of the Berlin Wall being dismantled. Their plan signals
- [Decentralized Twitter sidesteps Central Control](https://geoffmcdonald.com/decentralized-twitter-sidesteps-central-control/) - The internet is decentralized. No one controls it.There is no centre. Previously, with centralized media whoever controlled it could decisively shape public opinion. All information has the potential to be propaganda. The key is not to give your opponent a chance to respond. Communist state-run, centrally controlled media was a key platform in managing their
- [Why your personal brand is everything](https://geoffmcdonald.com/why-your-personal-brand-is-everything/) - In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid... If it's not you're in deep trouble... Gary Vaynerchuk is one of the Social Media A-listers.He's a star. An offbeat, in your face and absolutely authentic star.He's his own man and that's what I love.His
- [To follow or unfollow on Twitter?](https://geoffmcdonald.com/to-follow-or-unfollow-on-twitter/) - Guess who’s following me on Twitter… she’s young, early 20’s, world famous, pop star… I guess you recognized her photo... Yep, it's Britney Spears! Just when I thought I was out of it and over the hill, along comes my dream girl! I just don’t know how she could have found me on the web.May
- [Apple iPhone Apps and the Future of Gaming](https://geoffmcdonald.com/apple-iphone-apps-and-the-future-of-gaming/) - As we sing Happy One Billionth Download to the Apple iPhone Apps store, up pops a new spin on the future of gaming. Rob Murray, head of Melbourne game developer Firemint has just hit the big time. Their game ‘Flight Control’ has just become the top-ranked iPhone application in the world. Flight control lets you
- [The 'Free' Debate](https://geoffmcdonald.com/the-free-debate/) - One of the fun questions that is often asked at dinner parties and in light-hearted interviews is “Who would you most like to have dinner with?” The question conjures up the image of a bunch of important people sitting around the table and chewing the fat over a lively debate of world-changing ideas. The internet
- [Are Books and Websites Merging?](https://geoffmcdonald.com/are-books-and-websites-merging/) - Google have made a bucket-load of money from targeted ads. And, a really, really, really big bucket at that. By matching your search requests with related advertising they’ve made billions - one click at a time. Now, Amazon wants to walk down a similar path. Fast Company has reported that Amazon has filed a number
- [Community: An Update to the Update](https://geoffmcdonald.com/community-an-update-to-the-update/) - In my previous post I suggested that one of the hot trends at the moment was around ‘community’. I stick with that assertion and let me clarify it a little further... Communities, tribes, clusters have been around for yonks. They’re not new. Living in a cave with a couple of families was probably our first
- [Made to Stick: How to Live Forever](https://geoffmcdonald.com/made-to-stick-how-to-live-forever/) - * Based upon your feedback, my posts have been getting a bit long. So, I'll split the updates into two. The first will be the context piece from the Book Rapper issue. Then I'll follow this with the update so we're all on the same page. The Book: Made to StickChip and Dan HeathMade To
- [Made to Stick and the Sticking Point - Update](https://geoffmcdonald.com/made-to-stick-and-the-sticking-point-update/) - The Made to Stick book has become a classic. I know that because it now has it’s own Wikipeda page. Now, that’s an interesting measure of SUCCEs… Frank Sinatra sang about New York, ‘If you can make it there, you can make it anywhere’. Perhaps, Wikipedia has now replaced New York as the centre of
- [Future Blind](https://geoffmcdonald.com/future-blind/) - Every now and then someone comes along with a comment or a decision that suggests they are blind to the future... and in some cases, blind to what's going on right now. Well, in a blindingly stupid move, VicRoads, the Victorian Government's roads and traffic authority, are intending to ban the use of mobile phones
- [How do you gather your information? Search Engines or Social Networks?](https://geoffmcdonald.com/how-do-you-gather-your-information-search-engines-or-social-networks/) - Mike Hickinbotham on LinkedIn asked an interesting question: "Will people prefer social networks over search engines to gather information" Here's my response... Social networks are taking over from search engines for the less specific questions we have in life. Google is great at finding specific things. It's like using the card catalogue or computer at
- [Future Blind Part 2: Photoshopping](https://geoffmcdonald.com/future-blind-part-2-photoshopping/) - In another case of the ridiculous... the French lawmakers are considering making photoshopping illegal! Last week, we had the Victorian government body Vicroads bringing in laws to limit GPS enabled smartphones only to be used as phones within a motor vehicle. We labelled this a classic case of 'future blind' where some one makes a
- [Book Rapper Context: Movies and Blogs](https://geoffmcdonald.com/book-rapper-context-movies-and-blogs/) - Have you ever wondered where the word ‘movie’ comes from? Usually, when something new is invented, it takes the name of some thing that exists, something that is already familiar to us. For example, the internet was once called an ‘information superhighway’. The ‘car’ was the ‘motor car’ which came from ‘motor carriage’. Before that,
- [The Remarkable World We Live In](https://geoffmcdonald.com/the-remarkable-world-we-live-in/) - This morning I woke to see another avalanche of emails descending on my inbox. As usual, I scanned through to see if there was anything interesting…Sure enough, there was and one in particular stood out. It was from someone in the US who was asking for permission to use one of my images in a
- [A Short History of Branding: A Soap Story](https://geoffmcdonald.com/a-short-history-of-branding-a-soap-story/) - Once upon a time in a small village, a local soap maker produced his wares and sold them out of his own front door. For the other locals in the town this was a godsend. After their weekly bath you could hear them sing, ‘Clean at last! Clean at last!’ As the village became a
- [The Top 10 Internet Moments of the Decade](https://geoffmcdonald.com/the-top-10-internet-moments-of-the-decade/) - The Top 10 Internet Moments of the Decade (Source: The Age) What are the most influential internet moments of the decade? The Webby Awards are happening again and they’re reviewing the noughties decade with their top 10 of internet moments. Here’s the list: Craigslist online classified site expands outside San Francisco (2000) The launch of
- [Google Think: How to Survive, Thrive and Jive in the Digital Economy](https://geoffmcdonald.com/google-think-how-to-survive-thrive-and-jive-in-the-digital-economy/) - Google Think: How to Survive, Thrive and Jive in the Digital EconomyThe Latest Book Rapper issue 'Google Think' is now available at our website: www.BookRapper.com The BookJeff Jarvis, What Would Google Do? Speed RAP A number of traditional industries are struggling to survive the digital economy - newspapers, real estate agents, advertisers, PR, department stores...Google
- [Review: Gary Vaynerchuk ‘Crush It!’](https://geoffmcdonald.com/review-gary-vaynerchuk-crush-it/) - Review: Gary Vaynerchuk: Crush It! Why Now is the time to Cash in on your Passion Who said you had to be a great writer to create a great book? In another example of ‘the world has changed’ Gary ‘I can’t write’ Vaynerchuk has just produced a worthy best seller with his first book. Of
- [Seth Says: Start a Book Club](https://geoffmcdonald.com/seth-says-start-a-book-club/) - Seth Says: Start a Book ClubSeth Godin is one of the most popular bloggers on the planet. Each day you get a slice of wisdom worth contemplating. In his most recent post, “Is it too late to catch up?” he outlines a simple plan to get your organization up to speed in the digital media
- [How to Share Book Rapper with your Audience](https://geoffmcdonald.com/how-to-share-book-rapper-with-your-audience/) - How to Share Book Rapper Issues with your AudienceFollowing from my previous post and the launch of our CC license, plus a prompt from Matt Hern, here's all of the Book Rapper issues thus far in one easy-to-share blog post. PS: Thanks to James Tuckerman of Anthill for putting me onto Issuu.com
- [iPresent : How to Enthrall an Audience like Steve Jobs](https://geoffmcdonald.com/ipresent-how-to-enthrall-an-audience-like-steve-jobs/) - New Book Rapper issue now available...iPresent : How to Enthrall an Audience like Steve Jobs The Book Carmine Gallo; The Presentation Secrets of Steve Jobs Speed RAP Apple CEO Steve Jobs is a charismatic, influential, zippy presenter. He’s a natural model to learn from: The art of presenting your big idea from the stage. With
- [iPresent: How to enthrall your audience like Steve Jobs - Part 2](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-2/) - iPresent: How to enthrall your audience like Steve Jobs - Part 2Derived from : Carmine Gallo; The Presentation Secrets of Steve JobsRAP1 : Why Should I Care?PROFIT : We’ve all got things to do... So, why would I spend my valuable time listening to you? If you don’t nail this, you won’t have an audience...
- [iPresent: How to enthrall your audience like Steve Jobs - Part 3](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-3/) - iPresent: How to enthrall your audience like Steve Jobs - Part 3Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs RAP2 : Big DesignPROFIT : Before you touch your slides you have to plan where you’re going. These three big picture elements are crucial to framing your presentation. Watch the video, read the
- [iPresent: How to enthrall your audience like Steve Jobs - Part 4](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-4/) - iPresent: How to enthrall your audience like Steve Jobs - Part 4Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs RAP3 : Little DesignPROFIT : Okay, you’ve got your story straight, you’ve put in the big picture elements and now you can design the details of your performance. It’s time to create your
- [10 Hot New Books from Book Rapper'd Authors](https://geoffmcdonald.com/10-hot-new-books-from-book-rapperd-authors/) - 10 Hot New Books from Book Rapper'd AuthorsMany of the authors of books we’ve rapped are serial offenders. They keep writing more books! So, here’s a list of new books from the authors of ones we’ve covered in previous Book Rapper issues. Note, the dates… a couple are so hot they haven’t been released just
- [iPresent: How to enthrall your audience like Steve Jobs - Part 5](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-5/) - iPresent: How to enthrall your audience like Steve Jobs - Part 5Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs RAP4 : Getting it Down PatPROFIT : An athlete trains for match day. A musician practices for a recital. Steve Jobs rehearses for Macworld. They’re all prepping to pounce like a cat when
- [iPresent: How to enthrall your audience like Steve Jobs - Part 6](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-6/) - iPresent: How to enthrall your audience like Steve Jobs - Part 6Derived from: Carmine Gallo; The Presentation Secrets of Steve Jobs RAP5 : Stand and DeliverPROFIT : At some point, you need to face the music, get on stage and strut your stuff. Here’s three things to consider as you stand and deliver your big
- [iPresent: How to enthrall your audience like Steve Jobs - Part 7](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-7/) - iPresent: How to enthrall your audience like Steve Jobs - Part 7Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs Action : One More Thing...PROFIT : Steve Jobs has a habit of saying that... One More Thing... Well, we’re going past Steve! Here’s two more videos to continue your training. Enjoy! http://www.youtube.com/watch?v=UF8uR6Z6KLc http://www.youtube.com/watch?v=jULUGHJCCj4
- [Thanks, Welcome AND our Plans for 20-10](https://geoffmcdonald.com/thanks-welcome-and-our-plans-for-20-10/) - Thanks, Welcome AND our Plans for 20-10Welcome to 010110 or XX-X! Firstly, a big thank you for your support over the past 12 months. It's been a big year - particularly with our announcement to go free! And, I thought our first blog post for the year might be a good time to declare some
- [Best Books of the Decade](https://geoffmcdonald.com/best-books-of-the-decade/) - Best Books of the Decade What better way to round out the decade than declare the best books I've read during this time.So, how do you choose the best books you’ve read? I felt I had to go with the ones that have changed how I see the world and how I act in it.
- [Hot Books For 2010](https://geoffmcdonald.com/hot-books-for-2010/) - Hot Books for 2010Let’s start the new year with some hot books to look out for. I’ve got my crystal ball out to look for books that will have an impact in 2010. Firstly, a word of warning: I’ve only read the first book. I have purchased the second one. And, the rest… I’m going
- [iPresent: How to enthrall your audience like Steve Jobs - Part 8](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-8-2/) - iPresent: How to enthrall your audience like Steve Jobs - Part 8 Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs Book Rapper Context : The Virtual Presenter - Part 2 In our previous post we offered some new presentation modes as per the image below. Now, let’s have a look at how
- [iPresent: How to enthrall your audience like Steve Jobs - Part 9](https://geoffmcdonald.com/ipresent-how-to-enthrall-your-audience-like-steve-jobs-part-9/) - iPresent: How to enthrall your audience like Steve Jobs - Part 9 Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs Book Rapper Context : The Virtual Presenter - Part 3 In our previous post we offered some new presentation modes as per the image below. Now, let’s add one more presentation style…
- [What does it mean to present 'live'?](https://geoffmcdonald.com/what-does-it-mean-to-present-live/) - What does it mean to present 'live'? Following from our previous posts on the 'The Virtual Presenter', “What does it mean to present in the ‘live’ world?” In other words, as a presenter, what’s your physical presence worth?And, what's in it for your live or virtual audience?If you’re going to take a day off from
- [What does it mean to be 'Live'? Part 2](https://geoffmcdonald.com/what-does-it-mean-to-be-live-part-2/) - What does it mean to be live? Part 2Following from our previous posts on the 'The Virtual Presenter', “What does it mean to present in the ‘live’ world?” In this series of blog posts, we’ll take a tour of some of the industries that have already grappled with this question. 2 Music Talk about comebacks!
- [What does it mean to be 'Live'? Part 3](https://geoffmcdonald.com/what-does-it-mean-to-be-live-part-3/) - What does it mean to be live? Part 3Following from our previous posts on the 'The Virtual Presenter', “What does it mean to present in the ‘live’ world?” In this series of blog posts, we’ll take a tour of some of the industries that have already grappled with this question.1 Theatre2 Music 3 MoviesWhen movies
- [What does it mean to be 'Live'? Part 4](https://geoffmcdonald.com/what-does-it-mean-to-be-live-part-4/) - What does it mean to be 'Live'? Part 4 Following from our previous posts on the 'The Virtual Presenter', “What does it mean to present in the ‘live’ world?” In this series of blog posts, we’ll take a tour of some of the industries that have already grappled with this question. 4 Comedy The role
- [Book Review: Don't Picture Me Naked](https://geoffmcdonald.com/book-review-dont-picture-me-naked/) - Book Review: Don’t Picture Me Naked by Michelle Bowden How long does it take to write a book? I wrote my first book in two weeks.My second took one week and I wrote The Cuckoo in a single day. Michelle Bowden took ten years to write her book Don’t Picture Me Naked! Now, this is
- [The Four Hour Jolt! Part 1](https://geoffmcdonald.com/the-four-hour-jolt-part-1/) - The Four Hour Jolt! Part 1 Derived from Timothy Ferriss, The 4-Hour Work WeekNew and Expanded Edition now available. The BookThe 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The AuthorTimothy Ferriss Timothy's Blog: http://www.fourhourworkweek.com/blog/ Speed RAP Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour
- [The Four Hour Jolt! Part 2](https://geoffmcdonald.com/the-four-hour-jolt-part-2/) - The Four Hour Jolt! Part 2 Derived from Timothy Ferriss, The 4-Hour Work WeekNew and Expanded Edition Now Available! RAP1: The 3 Keys to Lifestyle Design PROFIT : So what do you need to design your lifestyle? Let’s start with a couple of questions to JOLT you out of your current slumber. Then we present
- [The Four Hour Jolt! Part 3](https://geoffmcdonald.com/the-four-hour-jolt-part-3/) - The Four Hour Jolt! Part 3 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ RAP2: TIM’s DEALPROFIT : It’s time to abandon the deferred lifeplan. Instead of career planning, opt for life planning. The new DEAL requires you to become a DEALMAKER. TIM’s DEAL is
- [The Four Hour Jolt! Part 4](https://geoffmcdonald.com/the-four-hour-jolt-part-4/) - The Four Hour Jolt! Part 4 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ RAP3: DefinePROFIT : Defining requires first and foremost, in order of importance documenting what you say you want to DO, BE and then HAVE. What do you really want to do?
- [The Four Hour Jolt! Part 5](https://geoffmcdonald.com/the-four-hour-jolt-part-5/) - The Four Hour Jolt! Part 5 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ RAP4: EliminatePROFIT : Time management says we should be more efficient with the way we work. TIM’s DEAL demands you be more effective with your time by being more selective on
- [The Four Hour Jolt! Part 6](https://geoffmcdonald.com/the-four-hour-jolt-part-6/) - The Four Hour Jolt! Part 6 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ RAP5: Automate PROFIT : The 40 Hour Week is all about turning up. The 4 Hour Work Week focuses on creating a cash flow vehicle that runs on auto pilot by
- [The Four Hour Jolt! Part 7](https://geoffmcdonald.com/the-four-hour-jolt-part-7/) - The Four Hour Jolt! Part 7 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ RAP6: LiberatePROFIT : What are you going to do with your time when you are no longer chained to your desk for most of your waking hours? How are you going
- [The Four Hour Jolt! Part 8](https://geoffmcdonald.com/the-four-hour-jolt-part-8/) - The Four Hour Jolt! Part 8 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ Book Review and Context Part A: The 4-Hour Work WeekThe Edition We Read: Timothy Ferris, The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London,
- [The Four Hour Jolt! Part 9](https://geoffmcdonald.com/the-four-hour-jolt-part-9/) - The Four Hour Jolt! Part 9 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ Book Review and Context Part B: The 4-Hour Work Week The Edition We Read: Timothy Ferris, The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion,
- [The Four Hour Jolt! Part 9 - Action Plan](https://geoffmcdonald.com/the-four-hour-jolt-part-9-action-plan/) - The Four Hour Jolt! Part 9 - Action Plan Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available! Tim's Blog: http://www.fourhourworkweek.com/blog/ Actions: Live Your DreamPROFIT: So you want to give your lifestyle a JOLT... Are you sure? Well, you’d better take some action then. Complete our Four Steps to
- [The Four Hour Jolt! Part 11](https://geoffmcdonald.com/the-four-hour-jolt-part-11/) - The Four Hour Jolt! Part 11 Derived from Timothy Ferriss, The 4-Hour Work Week - New and Expanded Edition Now Available!Tim's Blog: http://www.fourhourworkweek.com/blog/ Grey Workers: A Hot New Management Trend coming soon to your workplaceFollowing from our Review/Context post of The Four Hour Work Week…In those two posts we put The Four Hour Work Week
- [Launching Twit Rapper…](https://geoffmcdonald.com/launching-twit-rapper/) - Launching Twit Rapper… Every now and then you come across a book that truly inspires you. And, I don't mean it makes you feel good. I mean, it puts a thousand volts of electricity in your head and sparks a lightning storm of 'gotta do that' ideas. Well, this book did just that for me!
- [The Web Line: What You Need to Succeed Online, Part 1](https://geoffmcdonald.com/the-web-line-what-you-need-to-succeed-online-part-1/) - The Web Line: What You Need to Succeed Online, Part 1 The BookChris Brogan & Julien Smith, Trust Agents Speed RAPThe web and social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and selling to gain attention. Today we need to build trust, be helpful
- [Web Line: What You Need to Succeed Online, Part 2](https://geoffmcdonald.com/web-line-what-you-need-to-succeed-online-part-2/) - Web Line: What You Need to Succeed Online, Part 2Previously: Web Line Speed RAP and Intro The Web Line The Web Line gives you a benchmark of what the top web performers, like Chris Brogan and Julien Smith, are doing for their online success.What it takes to succeed in life is constantly changing - particularly
- [Web Line, Part 4: RAP1: Trust Has Changed](https://geoffmcdonald.com/web-line-part-4-rap1-trust-has-changed/) - Web Line, Part 4: RAP1: Trust Has Changed PreviouslyBook Rapper Review of Trust Agents Derived FromChris Brogan and Julien Smith, Trust Agents Book Website www.trustagent.com RAP1: Trust has changed PROFIT : Who we trust has changed. Previously we trusted TV, the news, PR, Advertising and even politicians. Now we don’t. We do trust our friends.
- [Web Line 12: 5 Keys to Maintaining Your Network](https://geoffmcdonald.com/web-line-12-5-keys-to-maintaining-your-network/) - Web Line 12: 5 Keys to Maintaining Your Network Derived FromChris Brogan and Julien Smith, Trust Agents Book Website www.trustagent.com PreviouslyWeb Line 11: Five Steps to Building Your Network Actions: Maintaining Your Network Touch Regularly : Simple personal messages count. Calendar Reminders : Use technology to alert you to birthdays and other special events. Service
- [Web Line 14: How to Spot the Digital Natives](https://geoffmcdonald.com/web-line-14-how-to-spot-the-digital-natives/) - Web Line 14: How to Spot the Digital Natives Derived From Chris Brogan and Julien Smith, Trust Agents Book Website www.trustagent.com PreviouslyWeb Line 13: 6 Tools for Managing Your Reputation and Competitors RAP 6: Be Helpful PROFIT : You may know how to interact with people face-to-face. Online, the intent is the same : be
- [Book Review: The Starfish and the Spider](https://geoffmcdonald.com/book-review-the-starfish-and-the-spider/) - Book Review: The Starfish and the Spider Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006.During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence.It was thought impossible that a plane could get anywhere
- [Is your organization a Spider or a Starfish?](https://geoffmcdonald.com/is-your-organization-a-spider-or-a-starfish/) - Is your organization a Spider or a Starfish? Derived from... The Book: The Starfish and the SpiderThe Authors: Ori Brafman and Rod Beckstrom Previously: Book Review: The Spider and the StarfishRAP1: The Spider and the Starfish At first glance a spider and a starfish seem to be similar with their multiple limbs spanning from their
- [Can you spot the Starfish Organisation? (Quiz)](https://geoffmcdonald.com/can-you-spot-the-starfish-organisation-quiz/) - Can you spot the Starfish Organisation? (Quiz) Derived from Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider PreviouslyIs your organisation a Spider or a Starfish? Quiz: Spot the Starfish Would you recognize a starfish if you met one in the street?Here’s a quick challenge for you to spot the starfish organisation.Read through
- [How Decentralization re-invented the Music Industry](https://geoffmcdonald.com/how-decentralization-re-invented-the-music-industry/) - How Decentralization re-invented the Music Industry Derived from... Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider PreviouslyExamples of Centralized and Decentralized Organizations RAP3: The Music Industry Pendulum The story of the music business shows how industries swing from decentralized to centralized and back again.It’s a useful reminder for your industry and the
- [The Five Things You Need to Create a Decentralized Organization](https://geoffmcdonald.com/the-five-things-you-need-to-create-a-decentralized-organization/) - The Five Things You Need to Create a Decentralized Organization Derived from... Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider PreviouslyHow Decentralization re-invented the Music Industry RAP4: Five Legs A decentralized organization stands on five legs.Just like the starfish, you can lose one or two of them and still function.For best results,
- [How to Decentralize Your Organization](https://geoffmcdonald.com/how-to-decentralize-your-organization/) - How to Decentralize Your Organization Derived from...Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider PreviouslyThe Five Things You Need to Create a Decentralized Organization RAP5: Creating Fusion To fuse the best of spiders and starfish two primary strategies are available.Firstly, decentralize the customer experience by letting them have a role in business.Secondly,
- [How to Lead a Decentralized Organization](https://geoffmcdonald.com/how-to-lead-a-decentralized-organization/) - How to Lead a Decentralized Organization Derived from... Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider PreviouslyHow to Decentralize Your Organization RAP6: The CEO and the CatalystWhere a centralized spider demands leaders who take charge, the starfish requires a completely different kind of leader. Instead of a CEO, they need a Catalyst.
- [The Rules for Building a Decentralized Organization](https://geoffmcdonald.com/the-rules-for-building-a-decentralized-organization/) - The Rules for Building a Decentralized Organization Derived from... Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider PreviouslyHow to Lead a Decentralized Organization RAP7: Leaderful Rules! In the history of warfare, when the technology changes, so do the tactics required to win. The Polish Cavalry charging German tanks was not a winning
- [Purple You : Your New Career](https://geoffmcdonald.com/purple-you-your-new-career/) - Purple You : Your New Career The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010.Seth's Website Seth's Blog Speed RAP Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective.Instead, you needed a Purple Cow - a product remarkable enough
- [Book Rapper Review : Linchpin](https://geoffmcdonald.com/book-rapper-review-linchpin/) - Book Rapper Book Review : Linchpin Previouslyhttp://www.bookrapper.com/2010/04/purple-you-your-new-career.html The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010. Précis It’s not enough just to show up at your job anymore.The world of work and commerce has become too competitive for that.A Linchpin is the vital, essential, pivotal element that holds things together.You need to
- [The New World of Work](https://geoffmcdonald.com/the-new-world-of-work/) - The New World of Work Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyBook Rapper Book Review: Linchpin RAP1 : The New World of WorkPROFIT : Work has changed. The old system relied on average people turning up and completing average work to create average products. In our global hyper-competitive digital online world, average is invisible.
- [How Work Has Changed](https://geoffmcdonald.com/how-work-has-changed/) - How Work Has Changed Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyThe New World of Work RAP1 : The New World of Work (2) Controlled The old system was represented by two parties: those that owned the means to production and those who ran it.In Marx’s terms: the Bourgeoise and the Proletariat, or management and
- [Education and Consumerism are Scams](https://geoffmcdonald.com/education-and-consumerism-are-scams/) - Education and Consumerism are Scams Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyHow Work Has Changed RAP2 : How You Became a Cog PROFIT : “Do well at school and you’ll get a good job.” Were you sold this line too? It worked for a while and it no longer does. There are no longer
- [Are you a genius?](https://geoffmcdonald.com/are-you-a-genius/) - Are you a genius? Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyAre You a Cog or a Linchpin? RAP3 : Your Choice (2) I Am A Genius. Making the choice to become a Linchpin revolves around this fundamental question: Are you willing to accept that you are a genius? All of us have been a
- [What's your world: Scarcity or Generosity?](https://geoffmcdonald.com/whats-your-world-scarcity-or-generosity/) - What's your world: Scarcity or Generosity? Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyI am a Genius RAP3 : Your Choice (3) Your WorldviewHow do you see the world? Do you play to protect and restrict and ultimately maintain the status quo? Or are you actively playing to enlarge the pie for everyone? Are you
- [New Rules for Your New Career](https://geoffmcdonald.com/new-rules-for-your-new-career/) - New Rules for Your New Career Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyWhat's your world: Scarcity or Generosity? RAP4 : Your New Job PROFIT : Being a Linchpin is not about quitting your job. It’s about being an artist and doing great work in your current job, your future job and your own business.
- [Today's CV: Do I need a CV?](https://geoffmcdonald.com/todays-cv-do-i-need-a-cv/) - Today's CV: Do I need one?Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyNew Rules for Your New Career RAP4 : Your New Job (2) To CV or not to CV? Do you need a CV to get your next prized role?Well, that depends on the job you’re applying for. If it’s a standardized role that
- [What's Your Special Talent?](https://geoffmcdonald.com/whats-your-special-talent/) - What's Your Special Talent? Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyToday's CV: Do I need one? RAP5 : Your Art PROFIT : What’s your special talent, your genius, your gift, your artistry? The ancient greek aphorism ‘Know Thyself’ is the clue you need to revealing your great talent. And here’s eight suggestions for you
- [Your Art: From Mechanical to Digital](https://geoffmcdonald.com/your-art-from-mechanical-to-digital/) - Your Art: From Mechanical to Digital Derived from… Seth Godin, Linchpin: Are You Indispensable Previously What's Your Special Talent? RAP5 : Your Art (2) Mechanical The Industrial Revolution revolved around handmade goods being replaced by machine made ones. This prompted the rise of standardization and predictable products.And, industrial marketing followed suit. Factories needed workers to
- [Shepard Fairey: Poster Child of the Gift Culture](https://geoffmcdonald.com/shepard-fairey-poster-child-of-the-gift-culture/) - Shepard Fairey: Poster Child of the Gift Culture Derived from…Seth Godin, Linchpin: Are You IndispensablePreviouslyYour Art: From Mechanical to Digital RAP6 : Your GiftsPROFIT : The way we interact with each other is changing. Central to the capitalist system is giving to get. In contrast, the internet is emerging as a gift culture where giving
- [The Crucial First Step to Making Money From Your Art](https://geoffmcdonald.com/the-crucial-first-step-to-making-money-from-your-art/) - The Crucial First Step to Making Money From Your Art Derived from… Seth Godin, Linchpin: Are You Indispensable Previously How Gifting Has Changed RAP7 : Your TribePROFIT : Previously commerce was centre stage because it was more profitable to produce average products for average people. Art was marginalized. Today, art is central. Your new model
- [How Gifting Has Changed](https://geoffmcdonald.com/how-gifting-has-changed/) - How Gifting Has ChangedDerived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyThe Renaissance of the Gift Culture RAP6 : Your Gifts (2) To Give Giving gifts was traditionally seen as an expression of power.‘You must be powerful if you can afford to give things away.’And, in a tribal culture giving was an important part of
- [The Renaissance of the Gift Culture](https://geoffmcdonald.com/the-renaissance-of-the-gift-culture/) - The Renaissance of the Gift Culture Derived from…Seth Godin, Linchpin: Are You Indispensable Previously Shepard Fairey: Poster Child of the Gift Culture The Growing Gift Culture The gift culture is growing in importance for three important reasons: The internet promotes a gift culture because the cost to give away a digital product is so low.
- [Building Your Tribe Through Your Art](https://geoffmcdonald.com/building-your-tribe-through-your-art/) - Building Your Tribe Through Your Art Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyThe Crucial First Step to Making Money From Your Art RAP 7: Your Tribe (3)Commerical Previously, commerce was the centre of our world and the role of the artist was demoted to the fringes of attention. Tribal When you perform your art,
- [How to Overcome your Natural Resistance](https://geoffmcdonald.com/how-to-overcome-your-natural-resistance/) - How to Overcome your Natural Resistance Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyHow Gifting is Similar and Different to Freemium RAP8 : Your Resistance PROFIT : Faced with a new challenge, it’s likely you’re going to come face to face with your lizard brain. It’s going to jump to attention and try to
- [What's the opposite of Resistance?](https://geoffmcdonald.com/whats-the-opposite-of-resistance/) - What's the opposite of Resistance?Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyHow to Overcome Your Natural Resistance To Resist or ShipShipping is the opposite of resisting. The reason we start anything is to finish it.And, the only way to create a masterpiece is to finish.It’s not a guarantee to master-piecedom and it is essential.
- [Related Reading to Seth Godin's Linchpin](https://geoffmcdonald.com/related-reading-to-seth-godins-linchpin/) - Related Reading to Seth Godin's Linchpin Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyWhat's the opposite of Resistance? Companion Pieces If you want to expand your reading further, here’s four other Book Rapper issues that discuss the changing nature of work... The Four Hour JOLT! New rules for living and working.Includes practical strategies for
- [Redesigning Work and Organizations for the Digital Age](https://geoffmcdonald.com/redesigning-work-and-organizations-for-the-digital-age/) - Redesigning Work and Organizations for the Digital Age Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRelated Reading to Seth Godin's Linchpin BR Context : Business and Work Map Lets draw some loose threads together...Linchpin is another piece in the puzzle that we’ve been tracking at Book Rapper through most of our issues.It revolves around
- [Redesigning Work and Organizations for the Digital Age (2)](https://geoffmcdonald.com/redesigning-work-and-organizations-for-the-digital-age-26/) - Redesigning Work and Organizations for the Digital Age (2) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (1) Connection Traditional organizations were composed of various elements.Marketing sat over there, sales was here, production down there and management upstairs.No more.The internet and digital technologies dissolves the boundaries between
- [Redesigning Work and Organizations for the Digital Age (3)](https://geoffmcdonald.com/redesigning-work-and-organizations-for-the-digital-age-27/) - Redesigning Work and Organizations for the Digital Age (3) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (2) Leisure The work modes of the Industrial Age reflected the machinery of the time.We did standardized jobs in fixed locations and set blocks of time to produce standardized products
- [Redesigning Work and Organizations for the Digital Age (4)](https://geoffmcdonald.com/redesigning-work-and-organizations-for-the-digital-age-28/) - Redesigning Work and Organizations for the Digital Age (4) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (3) Conversation Traditional big-media technologies like TV, newspapers, advertising and PR promoted one-way conversations.The internet and digital technologies have replaced this with two-way conversations.This is a significant shift that requires
- [How to Become Purple You!](https://geoffmcdonald.com/how-to-become-purple-you/) - How to Become Purple You! Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (4) Actions : Be Purple You! PROFIT : Enough talk. Unless your genius is saying the right thing that makes the difference. It’s time for action. It’s time to take the steps to create
- [The 'Purple You' Twit Rapper Movie](https://geoffmcdonald.com/the-purple-you-twit-rapper-movie/) - You've read the tweets in our previous blog post now see the movie... The Linchpin Tweets Summary as a Movie. Derived from… Seth Godin, Linchpin: Are You Indispensable Previously Seth Godin's Linchpin in 26 Tweets Twit Rapper - Purple You and Linchpin Tweets Movie Get the full Book Rapper issue: Purple You
- [Book #5: Seth Godin's Linchpin in 26 Tweets](https://geoffmcdonald.com/linchpin-in-26-tweets/) - A book in 26 Tweets… Here's our summary of Seth Godin's Linchpin. Derived from… Seth Godin, Linchpin: Are You Indispensable Previously How to Be Purple You Linchpin in 26 Tweets _____________________________________ 5A The Book : Purple You is derived from: Seth Godin, #Linchpin: Are You Indispensable? 5B Big Idea : Industrial Age: standard workers for
- [Your New Career Audit: Are You a Linchpin?](https://geoffmcdonald.com/are-you-a-linchpin/) - What do you need to make your career remarkable? To find out if you’re a replaceable cog or an indispensable linchpin, rate yourself with these nine questions. Colour in the circle of the response that best fits your career. ? Are you resisting, avoiding and chickening out? Or, are you shipping product, producing results and
- ['Purple You' and Linchpin Superlinks](https://geoffmcdonald.com/purple-you-linchpin-superlinks/) - Purple You : Your New Career Derived from… Seth Godin, Linchpin: Are You Indispensable 1 Speed RAP http://www.bookrapper.com/2010/04/purple-you-your-new-career.html 2 BR Review : Linchpin http://www.bookrapper.com/2010/04/book-rapper-review-linchpin.html 3 The New World of Work http://www.bookrapper.com/2010/04/new-world-of-work.html 4 How Work Has Changed http://www.bookrapper.com/2010/04/how-work-has-changed.html 5 Education and Consumerism are Scams http://www.bookrapper.com/2010/04/education-and-consumerism-are-scams.html 6 Are You a Cog or a Linchpin http://www.bookrapper.com/2010/04/are-you-cog-or-linchpin.html 7 Are
- [Smart Growth: How to Multiply Your Customers](https://geoffmcdonald.com/smart-growth-multiply-your-customers/) - The Books Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author's Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author's Website: http://GasPedal.com Author's Website 2: www.DamnIWish.com Speed RAP The key to multiplying your customers is to enable them to spread your word further, faster and freely. You can create
- [Book Rapper Review: Viral Loops](https://geoffmcdonald.com/book-rapper-review-viral-loops/) - The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t need to be linear anymore. Instead, it can be exponential. If you want to multiply the value and quantity of your customer base in a very short period of time create viral loops, networks and
- [Book Rapper Review: Word of Mouth Marketing](https://geoffmcdonald.com/review-word-of-mouth-marketing/) - The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition, 2009. Précis Word of Mouth Marketing is a low-cost, simple way to build upon the things that people are already saying about you and your business. Features ? Plenty of anecdotes, examples, case studies and
- [Five Ways to Multiply Your Customers](https://geoffmcdonald.com/five-ways-to-multiple-your-customers/) - PROFIT : If you really want to multiply your audience rather than increase it just a little, you’ll need to think differently. Here’s five ways to design your product, service and business to get people talking about you and add bottom-line value to your business. Direct Marketing is where businesses talk straight to the consumer.
- [Decentralized Marketing](https://geoffmcdonald.com/decentralized-marketing/) - Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful,
- [Five Key Elements to Decentralized Marketing](https://geoffmcdonald.com/keys-decentralized-marketing/) - Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being
- [The Two Types of Self Promoting Products (2)](https://geoffmcdonald.com/self-promoting-products-2/) - Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with each other. Your product can be designed to be self-promoting as they are used. Some products have this built in without the need to think about it. For instance: ?
- [The Two Types of Self Promoting Products (1)](https://geoffmcdonald.com/self-promoting-products-1/) - Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation
- [The Six Steps of Word of Mouth Marketing](https://geoffmcdonald.com/word-of-mouth-marketing-steps/) - Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : The difference between word of mouth and word of mouth marketing is that one is random and the other is structured, organized and planned with a marketing objective to fulfil. Here’s six steps to help you design your WOMM campaign. Trigger What’s the trigger? What’s
- [44 Actions to build Word of Mouth Marketing](https://geoffmcdonald.com/44-word-of-mouth-marketing/) - Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : Now, you have the steps of your word of mouth marketing campaign, here’s some actions to grab, mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week? Have a
- [Another 44 Actions to build Word of Mouth Marketing](https://geoffmcdonald.com/44-more-word-of-mouth-marketing/) - Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging Send sneak previews Add photos from events Provide soft-copy handouts Offer ‘Bring a Friend’ for events Give 2 biz cards: extra one to share Highlight your popular blog posts Talk
- [The Key To Multiplying Your Customers](https://geoffmcdonald.com/key-multiply-your-customers/) - Derived from… Adam L Penenberg, Viral Loop PROFIT : The key to multiplying your customers is to have positive feedback loops. It starts with someone liking you or your product and telling someone else. Referring one-by-one is useful, however opening up a decentralized referral system has the potential to explode and go viral. Feedback loops
- [Examples of Viral Loop Business Models](https://geoffmcdonald.com/viral-loop-business-models/) - Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant enrols a host to offer a party and invite guests to attend. The host earns commission on what is sold and the guests get to buy some household goodies. Then,
- [Four Qualities of Viral Networks](https://geoffmcdonald.com/four-qualities-of-viral-networks/) - Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them. 1 Network Effects Cars
- [Two Examples of Viral Networks](https://geoffmcdonald.com/examples-viral-networks/) - Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a million people worldwide earn their sole income as eBay sellers. Add to this the millions of buyers and the forest of other suppliers offering products, postage and packaging. As the
- [Stacking Networks to Create Double Viral Loops](https://geoffmcdonald.com/create-double-viral-loops/) - Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create
- [13 Business Characteristics for Viral Growth](https://geoffmcdonald.com/13-viral-growth-qualities/) - Derived from… Adam L Penenberg, Viral Loop PROFIT : How do you create a business that reaches new customers quickly, scales up rapidly and has the potential to earn a huge amount of money in a short period of time? Here’s 13 business characteristics you’ll need to consider to make this happen. 1 Free Adding
- [The first four Properties of Information](https://geoffmcdonald.com/properties-of-information-1/) - What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question we’ve been asking in all of our Book Rapper issues: What does it mean to be living in the Information/Knowledge/Digital Age? Typically, it shows itself as the old way and
- [The second four Properties of Information](https://geoffmcdonald.com/properties-of-information-2/) - The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one
- [Seven Step Word of Mouth Marketing Action Plan](https://geoffmcdonald.com/word-of-mouth-marketing-action-plan/) - Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk... It’s time to develop your Word of Mouth Marketing Strategy... Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss
- [Smart Growth: A Summary in 26 Tweets A-M](https://geoffmcdonald.com/smart-growth-26-tweets-am/) - Here's the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM B 6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via
- [Smart Growth: A Summary in 26 Tweets N-Z](https://geoffmcdonald.com/smart-growth-26-tweets-nz/) - Here's the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results O 6O Get smart! Multiply your customers by designing your product to spread the message as it is used.
- [Smart Growth: The Twit Rapper Movie](https://geoffmcdonald.com/smart-growth-twit-rapper-movie/) - You’ve read the tweets in our previous blog post now see the movie… Adam Penenberg's Viral Loops and Andy Sernovitz's Word of Mouth Marketing Tweets Summary as a Movie. YouTube Link: http://www.youtube.com/v/cIUY1mPTw4Y&hl=en&fs=1 See more Twit Rapper Movies: www.TwitRapper.com
- [Smart Growth: Superlinks to Everything](https://geoffmcdonald.com/smart-growth-superlinks/) - Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author's Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author's Website: http://GasPedal.com Andy's other website: www.DamnIWish.com Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/ 2 BR Review: Viral Loop http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/ 3 BR Review: Word of Mouth Marketing
- [Wise: How to Make Collaborative Decisions](https://geoffmcdonald.com/wise-collaborative-decisions/) - The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005 Speed RAP The world has gone collective! Making good decisions has always been important. Now, Surowiecki points us to the most effective way possible and it’s a collaborative approach. It’s time to employ internet and digital technologies to make it easier to
- [Book Review : The Wisdom of Crowds](https://geoffmcdonald.com/book-review-wisdom-of-crowds/) - The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005, ISBN: 0-385-72170-6, 284 pages. Précis The lone ranger expert who tinkers alone in his shed has been replaced by the universal mob of experts, amateurs and misfits. When it comes to making decisions, the crowd is smarter than any one individual. Features
- [Collective Wisdom and Group Decisions](https://geoffmcdonald.com/collective-wisdom/) - Derived From James Surowiecki, Wisdom of Crowds PROFIT : Are you good at making decisions? Be careful, that’s a trick question… Even if you’re really, really good at making decisions you may be surprised to know that a crowd will consistently out perform you. Here’s how... Collective Wisdom If you simply ask enough people then
- [Four Qualities of Wise Crowds](https://geoffmcdonald.com/four-qualities-of-wise-crowds/) - Derived From James Surowiecki, Wisdom of Crowds PROFIT : The Wisdom of Crowds is not simply about getting any group of bodies together. Whilst it needs to be the right crowd, they don’t have to be a smart one provided they demonstrate the four key qualities for making wise decisions. 1 Diverse The simple mathematical
- [The Surprising Key to Business Success](https://geoffmcdonald.com/surprising-key-to-business-success/) - Derived From James Surowiecki , Wisdom of Crowds PROFIT : If there was one key to business success, what do you think it would be? Most of us probably think it has got something to do with money, profit or value. A big swing in the past few years suggests the key is people and
- [Double Sided Innovation - Side 1](https://geoffmcdonald.com/double-sided-innovation/) - Derived From James Surowiecki, Wisdom of Crowds PROFIT : Most innovation programs only focus on one half of the problem - generating ideas. However, without the fundamental second step of having a diversity of sponsors to bring a range of ideas to life, you may be killing off your best opportunities. Here’s how to include
- [Four Levels of Collective Decision Making](https://geoffmcdonald.com/four-levels-collective-decision-making/) - Derived From James Surowiecki, Wisdom of Crowds PROFIT : If Collective Decision Making is better than doing it alone, how can we tap into this source of power? Clearly this depends upon the size of the group you are starting with and relying upon. Here, we look at four group sizes and how you can
- [The Forgotten Side of Innovation - Side 2](https://geoffmcdonald.com/forgotten-side-of-innovation/) - Derived From James Surowiecki, Wisdom of Crowds Step 2: Sponsor Ideas The second step for innovation is for the ideas to be adopted, sponsored and championed by a diverse audience. The archenemy of a creative idea is an audience who doesn’t perceive it’s true value and the result is that everyone takes the same approach.
- [Double Sided Innovation Example 2: Radio](https://geoffmcdonald.com/double-sided-innovation-radio/) - Derived From James Surowiecki, Wisdom of Crowds Radio In the early days of radio three companies in the US dominated – American Marconi, NESCO and De Forest Wireless Telegraphy. Each of these companies had very different approaches to how to develop and distribute radio. More interestingly each of these companies was sponsored in different ways:
- [Double Sided Innovation Example 3: Football Coaches](https://geoffmcdonald.com/double-sided-innovation-football-coaches/) - Derived From James Surowiecki, Wisdom of Crowds Football Coaches Football games are a great public vehicle for observing innovation in action and the influence of crowds. Three key factors come into play: The decision-making is made in the public arena in front of a crowd. Everyone in the crowd seems to have an opinion. The
- [15 Ways to Collect Crowd Wisdom](https://geoffmcdonald.com/15-ways-collect-crowd-wisdom/) - Derived From James Surowiecki, Wisdom of Crowds Actions : Here’s fifteen ways you can collect and profit from the wisdom of crowds. 1 Diverse Groups Set up diverse groups and teams filled with a diversity of thinking and learning styles 2 Feedback Ask for feedback from those around you. Be cautious about relying on friends
- [How to Make Wise Decisions - Superlinks](https://geoffmcdonald.com/wise-decisions-superlinks/) - Derived from James Surowiecki, The Wisdom of Crowds 1 Wise: How to Make Collaborative Decisions http://www.bookrapper.com/2010/06/15/wise-collaborative-decisions/ 2 Book Review : The Wisdom of Crowds http://www.bookrapper.com/2010/06/16/book-review-wisdom-of-crowds/ 3 Collective Wisdom and Group Decisions http://www.bookrapper.com/2010/06/17/collective-wisdom/ 4 Four Qualities of Wise Crowds http://www.bookrapper.com/2010/06/18/four-qualities-of-wise-crowds/ 5 The Surprising Key to Business Success http://www.bookrapper.com/2010/06/19/surprising-key-to-business-success/ 6 Four Levels of Collective Decision Making http://www.bookrapper.com/2010/06/20/four-levels-collective-decision-making/
- [How to Survive, Thrive and Jive in the Digital Economy](https://geoffmcdonald.com/survive-thrive-jive-digital-economy/) - The Book Jeff Jarvis, What Would Google Do? Speed RAP A number of traditional industries are struggling to survive the digital economy - newspapers, real estate agents, advertisers, PR, department stores... Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving! Jeff Jarvis uses Google and friends as
- [Book Rapper Review : What Would Google Do?](https://geoffmcdonald.com/review-what-would-google-do/) - The Book Jeff Jarvis; What Would Google Do?; Collins Business, HarperCollins; New York; 2009. Précis This book has two distinct parts... Firstly, ‘What is Google doing?’ Google is one of the most profitable companies on the planet. It’s a great case study for defining how business could and should be thinking and acting in our
- [How to Get People to Seminars](https://geoffmcdonald.com/how-to-get-people-to-seminars/) - Here's a video snippet from Ideas Lunch 10 in Sydney June 23. The lunch topic was 'Crowdsourcing' and this piece is discussing how to get people to your seminars. YouTube Link for this video: http://www.youtube.com/watch?v=6nO-qJ6i4hI For more Book Rapper videos: http://www.youtube.com/user/BookRapper
- [The Google Map](https://geoffmcdonald.com/the-google-map/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : Jeff Jarvis offers a wide range of ideas in his book. To organize them in a simple way for you to act on them we’ve created the BR Google Map - a five layered model for Googlizing your organization. Economy Every business operates within a
- [Five Elements of the New Economic Landscape](https://geoffmcdonald.com/five-elements-of-the-new-economic-landscape/) - Derived From Jeff Jarvis; What Would Google Do? PROFIT : Like a big storm that has washed away the topsoil, the internet has redesigned the economic landscape. What was previously profitable may no longer be. Reconsider your situation. Here’s five new economic contexts to work within... 1 Think SMALL Previously, you had to be big
- [Five Essential Elements of Your Business Design](https://geoffmcdonald.com/essential-elements-business-design/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : When the economics of anything changes, the most profitable way forward changes too. How you design your business to take advantage of the new economic landscape is crucial. Here’s five factors for you to consider... 1 Stuff It! Stuff is stale. It’s inconvenient, expensive and
- [The 3 Ingredients of a Digital Organization](https://geoffmcdonald.com/digital-organization-ingredients/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : The way things are organized has changed. Our societies and institutions used to be held together by physical things like roads and bridges. Now, electronic connections are key. Here’s three ways to architecture your organization... Will You Link With Me? Hyperlinks make the internet work.
- [Googles Six Prized Values](https://geoffmcdonald.com/google-six-prized-values/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : What’s important to you? What rules are you playing by? What values do you hold dear? With the arrival of the internet, some of our old values no longer support us. Here’s six things Google values for you to consider... Listen Google often avoids making
- [Google's Eight Useful Viewpoints](https://geoffmcdonald.com/googles-8-useful-viewpoints/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : We all need our rules of thumb, our reference markers and personal viewpoints to succeed in life. Google has their’s and they may just help you break through or fine-tune your business. Here’s eight samples for you to consider... 1 Truth Will Surface In the
- [What Would Jarvis Do? Part 1](https://geoffmcdonald.com/what-would-jarvis-do-1/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s a selection of Jarvis’ speculations for you to consider... Newspapers If Google ran newspapers, they’d immediately get rid of the paper. Turn off the presses - we’re digital now! They’d
- [What Would Jarvis Do? Part 2](https://geoffmcdonald.com/what-would-jarvis-do-2/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s more of Jarvis’ speculations for you to consider... Manufacturing If Google made cars they’d design it as a platform for others to modify their work. Think Google Maps. Here’s the
- [What Business Are You In? Part 1](https://geoffmcdonald.com/what-business-are-you-in-1/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for designing a business, how we arrange things has altered and we need some new values and viewpoints to be successful. How do we do that? Here’s our Action Plan for getting you Googlized... What Business
- [What Business Are You In? Part 2](https://geoffmcdonald.com/what-business-are-you-in-2/) - Following from our previous post, here’s some clues to get you started creating your Elegant Response... Economics • Would your business be Big or Small? • What would be Abundant? What would be Scarce? • How would you use Open Source? • Which Niches would you cater to? Design • Would you make Stuff or
- [How to Profit Like Google](https://geoffmcdonald.com/how-to-profit-like-google/) - Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s your turn. Select one action from our list of 24 below and execute it. Quickly, easily and well. Not perfect, well. Then pick another and another. Who know’s you might become as profitable as Google...
- [Where Are We Now?](https://geoffmcdonald.com/where-are-we-now/) - Book Rapper Context piece for Jeff Jarvis' What Would Google Do? A Few Changes... Over the past 20 years we’ve seen a few changes... The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide
- [Google Think Super Links](https://geoffmcdonald.com/google-think-super-links/) - Derived from Jeff Jarvis; What Would Google Do? 1 How to Survive, Thrive and Jive in the Digital Economy http://www.bookrapper.com/2010/07/05/survive-thrive-jive-digital-economy 2 BR Review : What Would Google Do? http://www.bookrapper.com/2010/07/07/review-what-would-google-do/ 3 The Google Map http://www.bookrapper.com/2010/07/13/the-google-map/ 4 Five Elements of the New Economic Landscape http://www.bookrapper.com/2010/07/14/the-economic-landscape/ 5 Five Essential Elements of Your Business Design http://www.bookrapper.com/2010/07/15/essential-elements-business-design/ 6 The Three
- [BR Review: Connection Generation 1](https://geoffmcdonald.com/br-review-connection-generation/) - The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business; 2009; ISBN 1-4392-2532-X Précis Forget when you were born. The most important generation right now is the one connected to digital media. Got a mobile phone? Email? Internet? We’re the Connected Generation. And Iggy let’s you find your place in
- [BR Review : Connection Generation 2](https://geoffmcdonald.com/br-review-connection-generation-2/) - Iggy Pintado www.IggyPintado.com.au Iggy is Super Glue! And, a former manager and executive at Telstra and IBM, with stints in sales, marketing and online management. Smart, savvy, generous and best of all, Iggy loves his family - proving work and family easily connect in our digital era. Book Rapper Thinks... Disclosure : This book was
- [Lesson 1: Are You Stuck In Your Big Picture Vision?](https://geoffmcdonald.com/are-you-stuck-in-your-vision/) - Book Rapper Lessons I'm often asked about the things I've learnt from writing 27 Book Rapper issues and having over 21,000 issues downloaded over the past three and a bit years. In response to your requests I'm starting a new blog series 'Book Rapper Lessons'. You can follow it with the category tag 'Book Rapper
- [The Glue Generation](https://geoffmcdonald.com/the-glue-generation/) - RAP1 : The Glue Generation Derived from: Iggy Pintado, Connection Generation PROFIT : When were you born? Which generation are you? Well, it no longer matters. Digital technology has united us all. We’re the Connection Generation. They say we’re now only six clicks away from anyone on the planet... Digital media has grabbed Planet Earth
- [Lesson 2 : What Are You Already Doing?](https://geoffmcdonald.com/what-are-you-already-doing/) - So how do you create low hanging fruit? At first I thought I had to go off and create something from scratch. Then I had a brainwave. I often joke that one of my greatest strengths is that I'm fundamentally lazy! LOL! What I really mean is that I typically look for short cuts. Surprisingly,
- [The History of Connection Technology](https://geoffmcdonald.com/connection-technology-history/) - RAP2 : The Glue-volution: The History of Connection Technology Derived from: Iggy Pintado; Connection Generation PROFIT : We’ve always been connected... through family, location, schools, work. And now, it’s time for the Big ‘C’ as we explore where we’ve come from and where we’re heading in the Connection Revolution. The Next Killer Application is... What’s
- [Three Ways to Deliver Your Message](https://geoffmcdonald.com/three-ways-to-deliver-your-message/) - What’s the best way to deliver your message? Derived from: Iggy Pintado; Connection Generation Before the internet, we just had life. Then we had to distinguish between being online and offline. Nowadays with smart phones and 24/7 internet access where ever... there’s not really an on or an off. Now we’re all inline. And, that
- [Your Connection Profile Questionnaire](https://geoffmcdonald.com/connection-profile-questionnaire/) - RAP3 : You Who Glue? Derived from: Iggy Pintado; Connection Generation PROFIT : Which type of glue are you? Here’s a Profiling Tool to let you find out your connection strengths, weaknesses and style. Simply write down your ABCDE responses to the nine questions and check your score in our next post. 1 Which image
- [Your Connection Profile Score](https://geoffmcdonald.com/your-connection-profile-score/) - RAP4 : What’s Your Glue Score? Derived from: Iggy Pintado; Connection Generation PROFIT : How did you score? What did you learn? What will you do differently? Your challenge for this issue is to improve your Glue Score in the next 30 days. Are you up for it? Ready, set, go... Step 1: Response Write
- [Lesson 3 : What Do You Love To Do?](https://geoffmcdonald.com/what-do-you-love-to-do/) - I used to scoff at people that suggested that if you only did what you loved then life would flow more easily, smoothly and effortlessly. I didn't believe life worked like that. It didn't make sense that it could. Now, I'm a believer. And that's one of my big lessons from Book Rapper. When it
- [How to Build Your Connection Profile Score](https://geoffmcdonald.com/build-your-connection-profile/) - Learning Glue Derived from: Iggy Pintado; Connection Generation Your Connection Profile is based upon four distinct HITS: Hunt, Interact, Test/Trial and Share. They also provide clues for Connected Learning. Change the way you Hunt, Interact, Test/Trial and/or Share and you’ll change your Glue Score too. Hunt How do you search for the information you need?
- [Connection Profile 1: Basic Glue](https://geoffmcdonald.com/connection-profile-basic-glue/) - Following from our Connection Profile Questionnaire, here's 11 factors that provide a deeper explanation of our first profile type: Basic Glue. Derived from: Iggy Pintado; Connection Generation PROFIT : Basic Glue reflects a bygone era where having a yack over the back fence was enough connecting for one day. Your style reflects nature and you
- [Connection Profile 2: Passive Glue](https://geoffmcdonald.com/connection-profile-passive-glue/) - Following from our Connection Profile Questionnaire, here's 11 factors that provide a deeper explanation of our second profile type: Passive Glue. Derived from: Iggy Pintado; Connection Generation PROFIT : Passive Glue is like being a passenger in a bus - you’re just sitting back enjoying the ride whilst letting someone do the driving. Connecting is
- [Connection Profile 3: Selective Glue](https://geoffmcdonald.com/connection-profile-3-selective-glue/) - Following from our Connection Profile Questionnaire, here's 11 factors that provide a deeper explanation of our third profile type: Selective Glue. Derived from: Iggy Pintado; Connection Generation PROFIT : Selective Glue is a take it or leave it phenomenon. You select your connections carefully, you enjoy being efficient and effective and you spend just enough
- [Connection Profile 4: Active Glue](https://geoffmcdonald.com/connection-profile-active-glue/) - Following from our Connection Profile Questionnaire, here's 11 factors that provide a deeper explanation of our fourth profile type: Active Glue. Derived from: Iggy Pintado; Connection Generation PROFIT : Active Glue is an initiator. You’re driven to connect, adopt new technology and identify new ways of being more effective. You’re consistent, practical and you need
- [Connection Profile 5: Super Glue](https://geoffmcdonald.com/connection-profile-super-glue/) - Following from our Connection Profile Questionnaire, here's 11 factors that provide a deeper explanation of our fifth profile type: Super Glue. Derived from: Iggy Pintado; Connection Generation PROFIT : Super Glue is a life designed around connecting. You can’t survive without your ‘Crackberry’, you’re highly disciplined and super-efficient. You have a large network, you know
- [Build Your Network 1: The Three Gluers](https://geoffmcdonald.com/build-your-network-1/) - PROFIT : Now you know what type of Connector you currently are, the next question is: Who do you want to become? We start our expansive action plan with the 3R’s to enable you to connect and grow rich... Derived from: Iggy Pintado; Connection Generation REASON Why do you want to connect? For what purpose?
- [Build Your Network 2: Personal Glue-ing](https://geoffmcdonald.com/build-your-network-2/) - PROFIT : Here’s the PLAN you need for glue-ing your personal connections. It’s a simple four step process to add meaning, balance and long-lasting value to your community. Derived from: Iggy Pintado; Connection Generation Personalize How can you make your connections more meaningful? Online may not be as intimate as face to face and it’s
- [Build Your Network 3: Group Glue-ing](https://geoffmcdonald.com/build-your-network-3/) - PROFIT : What happens when a few people glue together? They become a GROUP and the focus changes. Here’s how to keep your community on song, growing, learning and helping each other. Derived from: Iggy Pintado; Connection Generation Gather When, Where and How are we getting together as a group? Purely face to face, online
- [Build Your Network 4: Business Glue-ing](https://geoffmcdonald.com/build-your-network-4/) - PROFIT : If you’re in the business of connecting then you need to SCAN your operation for ways to make your connections stick. You’ll need to be focussed, customer-oriented, available and quick to respond to the changing landscape. Derived from : Iggy Pintado; Connection Generation Smart SMART goals are Specific, Measurable, Achievable, Relevant and Time-framed.
- [The Real Reason to be on Facebook](https://geoffmcdonald.com/the-real-reason-to-be-on-facebook/) - Book Rapper Context : Reverse Evolution Why Bother With Facebook? Is Facebook a time waster? Are my Twitter followers worth anything? Will my LinkedIn connections get me a job? In the narrow world of social media, these are good questions to ask. And, the answer to all these questions is: It depends. It depends on
- [Book Design Review : People Glue](https://geoffmcdonald.com/book-design-review-people-glue/) - Author: Ian Hutchinson The Book: People Glue - Employee Engagement and Retention Solutions That Stick! Publisher: Woodslane.com.au, Warriewood, Australia, 2009. Disclaimer: This book was a gift from the author. My aim when I start to do a RAP on a book is to look for a way to add something that isn't in the book.
- [It's Official: 20,000 downloads!](https://geoffmcdonald.com/20000-downloads/) - Book Rapper has reached a spectacular milestone - we've just passed 20,000 issues being downloaded! The official count of 20,390 was reached on Friday October 15, 2010. It's official because this is what our web server statistics tell us. This includes... The period between January 2008 and August 2009 where a modest 534 issues were
- [BR Lesson 4: Book Rapper's Identity Crisis](https://geoffmcdonald.com/lesson-4-identity-crisis/) - Book Rapper has had four different identities. And I don't just mean a logo in the corner. Each of these identities include registering, hosting and designing a website. And they include logo designs too. Four Versions The first ever issue went out under the banner of 'The Idea Service'. The second issue went out as
- [Twit Rapper Movie: Obama Online](https://geoffmcdonald.com/twit-rapper-movie-obama-online/) - Here's the latest Twit Rapper movie... It's a 5 minute version of the Book Rapper issue that's soon to be released: Obama Online. It's the story of how Barack Obama used digital technology and social media to become a world leader. His campaign is the benchmark for what you can achieve through social media. It's
- [BR Review : Yes We Did](https://geoffmcdonald.com/bookrapper-review-yes-we-did/) - The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009. Précis An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President. Features How a mega online campaign looks from within.
- [Leading With Social Media](https://geoffmcdonald.com/leading-with-social-media/) - Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign has set the benchmark for what can be achieved using social media. Three decisive strategies underpin the campaign’s success: sparking the desired action, rapping the right conversations and building a
- [1 Marry Campaign and Structure](https://geoffmcdonald.com/marry-campaign-and-structure/) - Part 1 of 27 Social Media Lessons from Barack Obama's Presidential Campaign The structure of your campaign reflects the values you hold. Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in
- [4 Tell Your Story](https://geoffmcdonald.com/tell-your-story/) - Part 4 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content
- [5 Blog To Share and Include](https://geoffmcdonald.com/blog-to-share-and-include/) - Part 5 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution platform via RSS feeds, YouTube video embeds and interacting with readers’ comments. Obama had several blogs. The official national blog posted all the campaign updates. There were also state based
- [6 Video Your Story into Life](https://geoffmcdonald.com/video-your-story-into-life/) - Part 6 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Use Video to Document and Share Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos,
- [7 Measure Engagement](https://geoffmcdonald.com/measure-engagement/) - Part 7 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign focused on Activity and Engagement. The transition point from your big picture vision and cause into action lives in the measures you make. Measure engagement not numbers or people. You’ll need to define how to measure this in your personal situation.
- [8 Create Frequent small Campaigns](https://geoffmcdonald.com/create-frequent-small-campaigns/) - Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's two year campaign was broken into smaller chunks. Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns - often for 1-2 days only. Campaigns focussed on producing tangible results
- [10 Define the Conversation](https://geoffmcdonald.com/10-define-the-conversation/) - Part 10 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington
- [11 Create Meaningful Content](https://geoffmcdonald.com/11-create-meaningful-content/) - Part 11 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated over a billion email messages keeping the content relevant to the supporters was crucial. Rather than provide a single vanilla message to all; micro-segmented lists targeted specific messages to specific
- [12 Lead by Example](https://geoffmcdonald.com/12-lead-by-example/) - Part 12 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s entire vision and campaign was based upon walking the talk. This included: Turning one-way directives into two-way interactions. Bypassing the mass media and talking directly to supporters and voters - The announcement of Joe Biden
- [13 Connect With Email](https://geoffmcdonald.com/13-connect-with-email/) - Part 13 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign relied upon Email's speed, currency and agility. This was the first campaign where email was considered equal to other communication tools. And, it was the most common way to touch base with supporters because it was fast, agile and current. Growing
- [14 Mobilize Up Your Ladder](https://geoffmcdonald.com/14-mobilize-up-your-ladder/) - Part 14 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign created a ladder for supporters to climb. The Obama campaign addressed short term and long term objectives through a series of small and specific requests. For instance : donate money, knock on doors, call voters. This up-selling approach enabled supporters to
- [15 Go Neighbour To Neighbour](https://geoffmcdonald.com/15-go-neighbour-to-neighbour/) - Part 15 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign used the phone as a crucial tool to engage supporters. One of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than
- [16 Tap into the Existing](https://geoffmcdonald.com/16-tap-into-the-existing/) - Part 16 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign was built on the shoulders of existing groups. At the heart of Obama’s campaign were the relationships that were built with various groups. Some groups pre-existed his nomination, including ones on college campuses and Facebook groups. Find out where your audience
- [17 Offer the Right Incentives](https://geoffmcdonald.com/17-offer-the-right-incentives/) - Part 17 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign enticed supporters with the things they really wanted. New groups and communities were also spawned. To do this your first challenge is to spark excitement, energy and engagement. Offering incentives that have high appeal to your audience and are easily delivered
- [18 Provide Portable Engagement](https://geoffmcdonald.com/18-provide-portable-engagement/) - Part 18 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign provided the tools for supporters to engage where ever they were. Smartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by
- [19 Enable Supporters to Interact](https://geoffmcdonald.com/19-let-supporters-self-organize/) - Part 19 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign let supporters organize themselves. The first point of contact for many Obama supporters was on their home territory or preferred social network such as Facebook, Linked In or Twitter. The Obama campaign then invited them to play on their own social
- [20 Leverage Creativity](https://geoffmcdonald.com/20-leverage-creativity/) - Part 20 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign let supporters create things and express themselves Obama's Social Network MyBO was not just about having a place to congregate. Tools were provided for individuals and groups to express themselves. They could create their own webpage, blog, directory, electronic mailing list,
- [21 Provide Clear Roles](https://geoffmcdonald.com/21-provide-clear-roles/) - Part 21 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign defined specific roles for supporters. One of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could: Donate money Volunteer their time Take
- [22 Provide Training](https://geoffmcdonald.com/22-provide-training/) - Part 22 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign provided multiple layers of training for supporters. Training your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate
- [23 Let Advocates Support You](https://geoffmcdonald.com/23-let-advocates-support-you/) - Part 23 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign combined online resources with interactions with real people. In building a community interaction is king. And the way you help your supporters is an easy way to provide personal service and interaction. The first step is to provide online resources. The
- [24 Learn From Your Supporters](https://geoffmcdonald.com/24-learn-from-your-supporters/) - Part 24 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign let their supporters teach them. Learning is best applied when it is a two-way street. A key platform of the Obama inclusive ‘We’ campaign was to learn from their supporters. Campaign managers noticed which Obama material was reposted on Flickr or
- [25 Ask Supporters Questions](https://geoffmcdonald.com/25-ask-supporters-questions/) - Part 25 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign discovered key information by simply asking their supporters. One of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer
- [26 Leverage Comments](https://geoffmcdonald.com/26-leverage-comments/) - Part 26 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign used comments to listen to their community. One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public
- [27 Support User Generated Content](https://geoffmcdonald.com/27-support-user-generated-content/) - Part 27 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for the cover of this issue). Will.i.am also
- [28 Close Your Campaign With Grace](https://geoffmcdonald.com/28-close-with-grace/) - Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign reached its target and stopped - leaving his supporters a little disappointed. The entire focus and attention of all the activities of the Obama campaign was to get people to vote and have him be President. And, it worked!
- [27 Social Media Lessons From Barack Obama's Presidential Campaign](https://geoffmcdonald.com/obama-social-media-lessons/) - Here’s all the links of the 27+1 lessons and actions you can employ in your online campaign today. Pick one to implement and profit from. Then another and another until you’re President of the Free World... Or you’ve achieved your goal. Where are we going? 1 Marry Campaign & Structure 2 Design For Consistency 3
- [Review: Chris Guillebeau, The Art of Non-Conformity](https://geoffmcdonald.com/review-guillebeau-art-of-non-conformity/) - Book Reviews Chris Guillebeau, The Art of Non-Conformity, Perigee, Penguin, New York, 2010. I've been a fan and regular blog reader of Chris Guillebeau's The Art of Non-Conformity for about 18 months. I love his work. It's a simple and inspiring reminder to be awake! The Aim Chris's aim is simple enough: "transform your thinking
- [Sticky Change Example 2: Are You An Entrepreneur?](https://geoffmcdonald.com/sticky-change-entrepreneur/) - Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here's a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about 'Grow your people'. If shrinking the task makes
- [Sticky Change Example 3: Lose Weight Through Visual Trickery](https://geoffmcdonald.com/sticky-change-lose-weight/) - Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP9 we explored tweaking your environment as a means to changing your behaviour. One suggestion was to make it smaller. And, in this video Obesity expert Dr. David
- [My Top Ten Favourite Books for 2010](https://geoffmcdonald.com/top-ten-books-2010/) - These are my top ten favourite books for 2010… And, they're not what you might expect. We rapped only 4 of the 10, so there's a couple here that might surprise you… Roger Martin, The Design of Business This book changed how I see what I do. It married my love of design with the
- [Sticky Change Example 4: Michael Jordan and Failure](https://geoffmcdonald.com/sticky-change-michael-jordan-failure/) - Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about 'Grow your people' and about expecting failure. In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing. http://www.youtube.com/watch?v=45mMioJ5szc
- [Sticky Change Example 5: Make Safety Interesting](https://geoffmcdonald.com/sticky-change-make-safety-interesting/) - Another instalment in our real world examples of changing behaviour... Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Are you a regular flyer on commercial airlines? How many times do you listen to the safety announcements? Most people don't because they're boring. Yet over 400,000 people have
- [Sticky Change Example 6: Chunking and Juggling](https://geoffmcdonald.com/sticky-change-chunking-juggling/) - The sixth instalment in our real world examples of changing behaviour... Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Want to learn how to juggle three balls? The key is to start with one ball. In this video, juggling superstar Jason Garfield shows you how by chunking
- [Sticky Change Example 7: The Power of Checklists](https://geoffmcdonald.com/sticky-change-checklists/) - Here's the 7th example in the Sticky Change series. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP10 we talked about building habits. And we explored pre-thinking our actions to ensure we covered all the necessary things we had to do. Atul Gawande uses checklists to
- [Welcome to My World!](https://geoffmcdonald.com/welcome-to-my-world/) - I've been blogging over at www.bookrapper.com/blog/ for the past couple of years... over 300 posts. And, now I'm swinging over to my own domain name, geoffmcdonald.com. From now on, all my new content will be posted here. Posts, E-books and Books My long term plan is to write at least one book each year. Yeah,
- [FAQ on The Manifesto Manifesto](https://geoffmcdonald.com/faq-manifesto-manifesto/) - Do all manifestos have to have include all nine principles? No. Simple manifestos may simply have a list of actions. For example, Christianity's Ten Commandments is a powerful manifesto that is merely a list of 10 things to do or not do. Likewise, the Manifesto Manifesto doesn't include all nine principles! (Should I change this?)
- [Apple: Here's to The Crazy Ones…](https://geoffmcdonald.com/apple-heres-crazy-ones/) - The famous Apple Manifesto We Are The Crazy Ones started as an advertisemnt.
- [Martin Luther King, I Have a Dream (Part 1)](https://geoffmcdonald.com/martin-luther-king-dream-1/) - http://www.youtube.com/watch?v=KUP_ISA030c Context On the 28th of August 1963, several hundred thousand people congregated at the Lincoln Memorial in Washington DC for a series of speeches. One of the key presenters was Martin Luther King. He spoke his manifesto for 17 minutes. And his 'I have a dream' speech became a symbolic turning point in the
- [US Declaration of Independence (Part 2)](https://geoffmcdonald.com/us-declaration-independence-2/) - In our previous post we looked at the US Declaration of Independence in the context of its declaration of human rights. In this post, we look at the specific section where independence from Britain was declared. The middle section of the Declaration of Independence lists 27 reasons as to why they are seeking to create
- [Martin Luther King, I Have a Dream (Part 2)](https://geoffmcdonald.com/martin-luther-king-dream-2/) - http://www.youtube.com/watch?v=KUP_ISA030c Previously, we presented Martin Luther King's I Have A Dream speech as a manifesto proclaiming a new future. In this post we revisit his speech and link it to the US Declaration of Independence... In a sense we've come to our nation's capital to cash a check. When the architects of our republic wrote
- [Ainslie Hunter: Courses That Matter](https://geoffmcdonald.com/ainslie-hunter-courses-that-matter/) - Today, we're talking with Ainslie Hunter from Courses That Matter. Ainslie's out to start an online Education Revolution by ending those crappy online courses. Instead, she's creating high quality teaching within membership sites and ecourses. What prompted you to create your manifesto? I had wanted to create a manifesto ever since I saw the one
- [Analysis of Charlie Sheen's 11 Point Life Manifesto](https://geoffmcdonald.com/charlie-sheen-11-point-life-manifesto/) - Charlie Sheen's Manifesto 1. No panic. No judgement. 2. Leave marriage to the amateurs and the Bible grippers. 3. Don’t stress the fools and trolls who lay down with their ugly wives in front of their ugly children and look at their ugly lives. 4. You have the right to kill, but you do not
- [Ban Comic Sans](https://geoffmcdonald.com/ban-comic-sans/) - http://www.youtube.com/watch?v=KzmrxKhaKRU&feature=player_embedded Some times what we notice and despise, others probably aren't aware of until we point them out. The sensitivity to good and bad design is often privy to designers only. And, in this case Holly and David Comb's 'Ban Comic Sans' takes a tongue-in-cheek approach to celebrating good typography. Manifesto Extract We are summoning
- [The Slow Movement](https://geoffmcdonald.com/the-slow-movement/) - The Slow Movement started in Italy with an attack on fast food. Rather than eating generic, imported foods the world over, it was a call to eat local and regional produce, recipes and organic food. It soon spread not just around the world, to others aspects of life... Slow parenting suggests you plan less activities
- [JFK's Land a Man on the Moon Speech - 2](https://geoffmcdonald.com/jfk-land-man-on-moon-speech-2/) - In our previous post we looked at John F Kennedy's declaration that lead to man landing on the moon. Today, we want to explore the bigger context of this challenge… the deeper manifesto within the same speech. The underlying theme is freedom over tyranny. "…These are extraordinary times. And we face an extraordinary challenge. Our
- [The Three Layers of Manifestos](https://geoffmcdonald.com/three-layers-of-manifestos/) - Previously, we've defined nine principles of manifestos in the Manifesto Manifesto. And, now we want to add another layer to this framework. Well, three layers to be precise. You see, the nine principles are not random. They're connected, entwined and related to each other. The three layers are: Declaration, Belonging and Results. And to get
- [What's Your Manifesto Score?](https://geoffmcdonald.com/whats-your-manifesto-score/) - How would you know if you've got a great manifesto? The best way is to check the real world and see if it made any difference. This is useful after you've created and shared your manifesto. It's not so useful during the creation phase. Based on the Manifesto Manifesto and the principles of manifestos we
- [Manifesto Score Case Study: Ban Comic Sans](https://geoffmcdonald.com/manifesto-score-case-study-ban-comic-sans/) - Our first Case Study using the Manifesto Score... Manifesto: Ban Comic Sans Created by: Holly and David Combs Source: http://bancomicsans.com Score: 5 out of 9 Manifesto Analysis YES Manifestos are primal: Yes, they clearly have a manifesto. YES Manifestos terminate the past: Yes, end the use of Comic Sans NO Manifestos create new worlds:
- [Manifesto Score Case Study: Manifesto Manifesto](https://geoffmcdonald.com/manifesto-score-case-study-manifesto-manifesto/) - Time to take a dose of my own medicine… Our second Case Study using the Manifesto Score... Manifesto: Manifesto Manifesto Created by: Geoff McDonald Source: http://geoffmcdonald.com/the-manifesto-manifesto/ Manifesto Score YES Manifestos are primal: Yes, we clearly have a manifesto! NO Manifestos terminate the past: No end to anything here… NO Manifestos create new worlds: No real
- [Manifesto Score Case Study: JFK's Moon Landing Speech](https://geoffmcdonald.com/manifesto-score-jfk-moon-landing/) - Our third Case Study using the Manifesto Score... Manifesto: Man on the Moon Speech - Original speech to a join session of Congress, May 25, 1961. Created by: US President John F Kennedy Source: http://geoffmcdonald.com/jfk-land-man-on-moon-speech-2/ Manifesto Score YES Manifestos are primal: JFK's speech was a manifesto declaring a new future. YES Manifestos terminate the past:
- [Three Great Sources of Manifestos](https://geoffmcdonald.com/three-sources-of-manifestos/) - Whilst searching through Google will help you find manifestos one at a time, here's three websites that are filled to the brim with many manifestos... 1 Change This With a mission to support and spread great ideas, this site was inspired by Seth Godin and created in the summer of 2004. The site is now
- [The Repair Manifesto](https://geoffmcdonald.com/repair-manifesto/) - Context It used to be natural to repair things. Now we throw them out in the belief that they will be recycled. No loss, the planet wins. Not so. Recycling is often not an effective action. Some things cannot be easily recycled. It can be expensive and therefore may not get done. And, sometimes the
- [4 Manifestos Trigger Communities](https://geoffmcdonald.com/manifestos-trigger-communities/) - Here's the fourth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos die in the dark. They’re public documents intended to rally people to your cause. This unites like-minded souls to birth new communities. Four questions to ask yourself when you sit down to
- [5 Manifestos Define Us](https://geoffmcdonald.com/manifestos-define-us/) - Here's the fifth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos create belonging. They shout ‘This is who we are!’ If this calls to you it will become your anthem, badge of honour and new identity. Three questions to ask yourself when you
- [6 Manifestos Antagonise Others](https://geoffmcdonald.com/manifestos-antagonise-others/) - Here's the sixth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos need enemies. When they appeal to everyone they lose all their power. Some will cross your line in the sand, others will stay behind it. Magnify this difference to multiply your impact.
- [Manifesto Score Case Study: Fail Bigger Cheaper](https://geoffmcdonald.com/manifesto-score-fail-bigger-cheaper/) - Our fourth Case Study using the Manifesto Score... How does a manifesto that is only three words long perform under the Manifesto Score? Manifesto: Fail Bigger Cheaper: A Three Word Manifesto. Created by: Umair Haque Source: http://blogs.hbr.org/haque/2011/03/fail_bigger_cheaper_a_three_wo.html The Manifesto Fail Bigger Cheaper Manifesto Score YES Manifestos are primal: Umair is calling it a manifesto so
- [7 Manifestos Inspire Being](https://geoffmcdonald.com/manifestos-inspire-being/) - Here's the seventh in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos generate new meaning. They collect attitudes, align beliefs and provide a consistent worldview. This inspires new ways of being and new actions. Five questions to ask yourself when you sit down to
- [9 Manifestos Command Presence](https://geoffmcdonald.com/manifestos-command-presence/) - Here's the ninth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Did you note the upgrade in the wording of our ninth principle? We're changing 'crave' to 'command'. It's more potent! Thanks AnnieD! Manifestos matter. Whilst thoughts fade and speech can be silenced, manifestos
- [15 Famous Manifestos We'd Like to See](https://geoffmcdonald.com/famous-manifestos-wed-like-see/) - What change would you like to see? Here's a list of 15 famous manifestos we'd like to see… 1 Healthy Food for Healthy Profits The truth about what's in our food and who's making money from cutting corners. Mmm... Healthy Profits... 2 Wikileaks for Corporates A manifesto for transparency in the corporate world. 3 The
- [Timothy Ferris: The Four Hour Work Week](https://geoffmcdonald.com/timothy-ferris-four-hour-work-week/) - Context Most of us are stuck living a lifestyle we inherited. We followed our well-meaning parents plan of: Get a good education, Get a good job, Work hard and you'll get to be the boss one day. Tim Ferris says it doesn't need to be this way. We now have choices. He presents an alternative
- [Bre Pettis and Kio Stark: The Cult of Done](https://geoffmcdonald.com/cult-of-done/) - The Cult of Done by Bre Pettis and Kio Stark. Manifesto 1. There are three states of being. Not knowing, action and completion. 2. Accept that everything is a draft. It helps to get it done. 3. There is no editing stage. 4. Pretending you know what you're doing is almost the same as knowing
- [The Key To Creating a Campaign for Your Manifesto](https://geoffmcdonald.com/key-creating-manifesto-campaign/) - Manifestos command presence. And, one powerful way to do this is to create a campaign, a project or a crusade. Having a campaign brings your manifesto to life. It also gives you access to change the world. You can't do that by yourself and you can move mountains when you work with others. Creating a
- [52 Ways To Share Your Manifesto](https://geoffmcdonald.com/52-ways-to-share-your-manifesto/) - Once you've written your manifesto, what next? Here's 52 suggestions to get you thinking… If you're really keen, implement one a week to keep you busy all year! 52 Things To Do With Your Manifesto Get it designed! (most of the following will work better if you do this first!) Put it on your website
- [Interview with Allison Nazarian, Love Your Mess](https://geoffmcdonald.com/allison-nazarian-love-your-mess/) - Today, we’re talking with Allison Nazarian, author of Love Your Mess. What prompted you to create your manifesto? When I began the writing which eventually became my book, Love Your Mess, I started with some simple declarations and statements that I intended to use (and did use) for the cover of the book. From the
- [Multiple Manifesto Layers: The Mozilla Case Study](https://geoffmcdonald.com/multiple-manifesto-layers-mozilla-case-study/) - Previously, we wrote about How to Write a Manifesto in Two Steps. This is the quickest and easiest way to write a manifesto. And, to get the maximum value from your manifesto you'll need to take it a bit further and add a few extra layers. A great example of this is Mozilla's Manifesto as
- [The Seminar Sandwich](https://geoffmcdonald.com/seminar-sandwich/) - In response to your requests we're trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It's two seminars and back by popular demand the Ideas Lunch as a face-to-face event. Whilst the webinars are getting good feedback, a face-to-face event enables you to grab a bite to eat plus
- [How to Inspire Your Customers To Buy](https://geoffmcdonald.com/how-to-inspire-your-customers-to-buy/) - The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple's success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book
- [How to Review Your Year in Three Steps](https://geoffmcdonald.com/review-your-year-in-three-steps/) - The end of 2011 is almost upon us. So, how was your year? Here's a three-part framework for reviewing your year. The way I like to do this is to grab a sheet of paper or open a text document on your computer. Then create 3 equal columns on your page. 1 Accomplishments The first
- [Your Core Theme for 2012](https://geoffmcdonald.com/your-core-theme-for-2012/) - At the end of each year I review what happened. This is crucial if you want to learn from your past - mistakes and successes. And I spoke about reviewing your year in three steps here. Part of that review is to consider the opportunities that you may explore in the future - in particular,

## Pages

- [Making Sense of Experience](https://geoffmcdonald.com/) - We explore how people with experience make sense of what they know and learn to use it deliberately, creatively, and on their own terms.
- [Conversations](https://geoffmcdonald.com/conversations/) - Conversations Most of my work takes place in conversation. Not as a method, and not as a process — but as a way of making sense of things that have become difficult to explain alone. People tend to arrive with a similar feeling. They know they have valuable experience, but they struggle to describe it
- [Writing](https://geoffmcdonald.com/writing/) - Writing The Myths of Experience Creative Roles The Done Game Plan Weekly Done 2 Weekly Done Done Disruptive Leadership What the #$%?! is going on? Book Rapper Manifestos The Content Marketing Blitz Being Creative Every New Product Beyond the Electronic Drawing Board The Cuckoo A Home-Office You Love Geelong’s Crowning Glory
- [Contact](https://geoffmcdonald.com/contact/) - Contact If you’d like to get in touch, the simplest way is by email. I read everything myself, and I reply when it feels useful to do so. There’s no preparation required, and no expectation that a message should lead anywhere in particular. geoff [at] geoffmcdonald [dot] com
- [A Home Office You Love](https://geoffmcdonald.com/home-office-you-love/) - A Home-Office You Love is a practical workbook for creating your ideal workplace that balances your work needs, your families and your clients.
- [Bio](https://geoffmcdonald.com/bio/) - ? Disrupted before I even started... My initial experience of disruption was before I’d even finished my first university degree. I was part of the last year of Deakin University architecture students to study for five full years and not touch a computer. It was like preparing for a career driving cars after serving an
- [Work with Geoff](https://geoffmcdonald.com/work-with-geoff/) - Here are the three ways to work with Geoff McDonald to earn money from what you know
- [Done - Why You Fail to Finish Your Projects](https://geoffmcdonald.com/done/) - If you're not getting your project completed on time then you made need The Seven Rules of Done - how to finish your projects when traditional ways don't work.
- [Books](https://geoffmcdonald.com/books/) - We share the books written by Geoff McDonald. These include the future of architecture, digital disruption, a children's story and 25 big trends.
- [The Done Game Plan](https://geoffmcdonald.com/done-game-plan/) - Coming soon!
- [Content Creation: Attract new clients, keep existing ones](https://geoffmcdonald.com/content-club/) - The Content Club provides coaching for business experts to attract new clients and keep their existing clients for longer through content creation.
- [Book Rapper Business Book Summaries](https://geoffmcdonald.com/book-rapper-business-book-summaries/) - Book Rapper business book summaries take the best ideas from the best business brains on the planet and designs them visually for you to read in 30 minutes
- [Start Here](https://geoffmcdonald.com/start-here/) - One of the keys to earning money from what you know is to establish your reputation as a thought leader.
- [How to Earn Money from What You Know](https://geoffmcdonald.com/how-to-earn-money-from-what-you-know/) - The surprising secret of how to earn money from what you know The secret of earning money from what you know is surprisingly not based on what you know. Instead, it comes down to how others perceive you and what you can provide them. It’s who knows you know. But how do you showcase what
- [Speaking](https://geoffmcdonald.com/speaking/) - Geoff McDonald is a former architect who speaks about design, the future of architecture and the built environment
- [Resources](https://geoffmcdonald.com/resources/) - Free Resources and Delicious Goodies Here's a sample of the topics, categories and content on this site. Enjoy!
- [First Visit](https://geoffmcdonald.com/first-visit/) - Welcome! The purpose of this page is to give you a map of this website so you can find what you're looking for quickly and easily.
- [Media](https://geoffmcdonald.com/media/) - Media The Get More Success Show with Warwick Merry Geoff talks with Warwick Merry on his Get More Success podcast about Getting the Job Done. (June 2018) [button link="http://getmoresuccess.com/getting-the-job-done/" bg_color="#e6843a" window="yes"]Getting the Job Done with Warwick Merry[/button] Beach Lane Presents... Geoff talks with Georges McKail about getting things done on Radio Carrum (January 2018). The
- [Events and Courses](https://geoffmcdonald.com/events-and-courses/) - Double Your Business Small Thinking Every one of us who runs a business wants it to grow. And, not just by a little. Usually, we want to grow it a lot. Perhaps even to double. Mostly, we tinker around the edges and hope that our small improvements will amount to something. The problem with this
- [Ideas Architect Podcast](https://geoffmcdonald.com/podcasts/) - The Ideas Architect Podcast discusses how to design, build and sell your idea. We talk with other experts and share our own ideas for making money.
- [Manifesto](https://geoffmcdonald.com/manifesto/) - Business experts need a big idea to stand out in the marketplace and the simplest and most powerful way to do this is to create a manifesto. Here's how...
- [The Create Club](https://geoffmcdonald.com/the-create-club/) - What could you create in the next 12 months if you were truly inspired? Take a moment to consider your best ever year… What was great about it? What made it the best? And compare this to your last 12 months… To be inspired every day you need to define a vision for your future.
- [Project Done: 2 Be Heroic](https://geoffmcdonald.com/project-done-2-be-heroic/) - Project Done : 2 Be Heroic Inspire yourself to be bold in your game and your life. Download the Manual for Fast Start and Be Heroic 2a: Context 2b: Scary 2c: Identity 2d: Noble
- [Project Done Fast Start](https://geoffmcdonald.com/project-done-1-fast-start/) - Project Done: 1 Fast Start Design your project in one hour with these six Fast Start videos. Download the Fast Start Manual (doc) 1: Welcome 2: Gaming 3: Outcomes 4: Score 5: Rules 6: Actions
- [Project Done](https://geoffmcdonald.com/project-done/) - Project Done is a program designed for entrepreneurs to tackle and overcome their most important business challenge drawing upon the latest research in psychology, design thinking and neuroscience
- [Project Passion](https://geoffmcdonald.com/project-passion/) - The key to overcoming your most important business challenge is to create a specific project to sharpen your focus, boost your energy and results.
- [Testimonials](https://geoffmcdonald.com/testimonials/) - Some kind words about Geoff... There is a greater need than ever before to be smart, to have great ideas and to be able to commercialize them and put them into practice. Geoff is one of the people that does that better than anyone I know. Gihan Perera, author of mulitiple books, including: The Future
- [Manifesto Coaching](https://geoffmcdonald.com/manifesto-5/) - Be in my next book! I believe a manifesto is the simplest and most powerful way to position you as a business expert. And, my major goal for 2016 is to publish 'The Ultimate Guide to Creating a Business Manifesto." Plus, I want to include you in this project. I want fresh, original and unique examples
- [PSA Resources](https://geoffmcdonald.com/psa/) - Create Presentations Your Clients Want Well done! You found it! Here are some resources from my presentation at Professional Speakers Australia - in Melbourne on Monday 17 August 2015. To download the files simply right click on the links below and click 'save as'. Slides - Watch http://www.slideshare.net/bookrapper/create-presentations-clients-want Slides and Live Audio Recording Slides: Create Presentations
- [Hello!](https://geoffmcdonald.com/hello/) - Hello! And, congratulations! You made the effort and found me online. Here's a little more about me, plus a couple of gifts... Contact Me... geoff @ geoffmcdonald .com 0407 830 902 Please don't spam me by adding me to your mailing list. Instead, send me an invite, engage me in why I should read your
- [Book Rapper Leadership Program](https://geoffmcdonald.com/book-rapper-leadership-program/) - Learn to be the best leader you can be from some of the best business brains on the planet through the self-paced Book Rapper Leadership Program
- [Success](https://geoffmcdonald.com/success/) - Congratulations! Here's a gift to get you started thinking about your content marketing. It's a Book Rapper issue Market Leader: How to Captivate Your Clients With Killer Content. It's derived from Ann Handley and CC Chapman's book Content Rules. Right Click and 'Save As' to Download. Read RAP (pdf) Listen RAP (mp3) Watch RAP (m4v)
- [Projects](https://geoffmcdonald.com/projects/) - Here's some of my other projects and websites that are still running... Ideas Architect My main business site. I operate as the Ideas Architect helping people to bring their ideas to life. This usually starts as unearthing their key ideas, polishing them so they'll attract the right clients and creating profitable products or services. My
- [Whoops! 404 Error!](https://geoffmcdonald.com/whoops-error/) - It appears as if you entered in an invalid URL. Please fix the URL you entered.. Or, here's the main page links for this site: Home • Blog • Manifesto • Projects • Bio • Work With Me • Contact

## My Templates

- [Elementor Footer #11237](https://geoffmcdonald.com/?elementor_library=elementor-footer-11237) - Content area
- [Elementor Header #10855](https://geoffmcdonald.com/?elementor_library=elementor-header-10855) - Content area
- [Elementor Single Post #11258](https://geoffmcdonald.com/?elementor_library=elementor-single-post-11258) - April 23, 2022 Elementor Single Post #11258 A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are falling apart. But right after a break. Energy returns. Momentum rises. And that energy gets mistaken for clarity. It happens more often than we like to admit. ? Not the
- [Default Kit](https://geoffmcdonald.com/?elementor_library=default-kit)
- [Content Club](https://geoffmcdonald.com/?elementor_library=content-club) - Attract New Clients and Keep Your Existing Ones for Longer Content Creation Coaching for Business Experts Stop chasing work with the... Wrong Clients Wrong Projects Wrong Fees Be rewarded for your education, experience and expertise Everything changed for me when… I knew I could provide so much more value. Eventually, I realised I was waiting around
- [Elementor Archive #10109](https://geoffmcdonald.com/?elementor_library=elementor-archive-10109) - Template: Elementor Archive #10109 Most experienced professionals eventually move from producing insight to designing the structure behind their work. Early in your career, progress comes from finished pieces. A strong presentation, a solved problem, a thoughtful article or a sharp workshop. Each one stands on its own. Each one proves you can think. And for a long

## Safe Redirect Manager

- [Auto Draft](https://geoffmcdonald.com/when-to-work-for-free-podcast/)
- [Auto Draft](https://geoffmcdonald.com/measure-your-progress/)
- [Auto Draft](https://geoffmcdonald.com/where-are-you-out-of-date/)

## Categories

- [Manifesto](https://geoffmcdonald.com/category/manifesto/) - How to define your manifesto to fulfil your purpose and be inspired everyday.
- [Ideas](https://geoffmcdonald.com/category/ideas/)
- [Content Marketing](https://geoffmcdonald.com/category/content-marketing/) - How to create content to attract new clients and customers.
- [Publish](https://geoffmcdonald.com/category/publish/) - How to publish your thinking to spread the word and attract people to your idea. Includes: Books, Podcasting, Content Marketing
- [Book Reviews](https://geoffmcdonald.com/category/book-review/) - Reviews of important book reviews
- [Cult-like](https://geoffmcdonald.com/category/ideas-marketing/cult-like/) - How to create your brand to attract a cult-like following
- [Book Rapper](https://geoffmcdonald.com/category/book-rapper/) - Book Rapper is an innovation service that redesigns ideas from some of the best business books to make it quicker and easier to make informed business decisions.
- [Artifacts](https://geoffmcdonald.com/category/ideas-marketing/artifacts/) - How to create new tools to assist your community to build and leverage your idea.
- [Design Thinking](https://geoffmcdonald.com/category/design-thinking/) - To engage with wicked problems and our complex world, traditional creativity is no longer enough. Instead, we need to think like designers.
- [Ideas Marketing](https://geoffmcdonald.com/category/ideas-marketing/) - Our customers no longer buy products or services, instead, they’re buying the idea, the ideology, the manifesto, the community behind the purchase. And, we need to market accordingly.
- [Experience](https://geoffmcdonald.com/category/events/) - How to create situations and events for people to feel the vibe of your idea.
- [Business Models](https://geoffmcdonald.com/category/business-models/)
- [Business Innovation](https://geoffmcdonald.com/category/innovation/) - Business Innovation is an essential part of growing a healthy business. Doing more of the same is a great recipe for falling behind and failing fast. Here some strategies for you to seize opportunities to build a better business.
- [Leadership](https://geoffmcdonald.com/category/leadership/) - Learn more about how to lead yourself, lead others and lead on social media – the #1 skill we all need in life
- [Podcast](https://geoffmcdonald.com/category/podcast/) - The Ideas Architect Podcast episodes can be found here.
- [Rituals](https://geoffmcdonald.com/category/rituals/) - Creating rituals so people can live your idea everyday is an important part of making your ideas more practical and meaningful.
- [Future Trends](https://geoffmcdonald.com/category/future-trends/) - The latest trends and what they might mean for your future.
- [Infographic](https://geoffmcdonald.com/category/infographic-2/) - We discuss ways to create infographics to quickly and easily share your message with your readers.
- [Game](https://geoffmcdonald.com/category/ideas-marketing/game/)
- [Every New Thing](https://geoffmcdonald.com/category/every/) - Every New Thing explores the key design principles for creating new products and services based on the effects of digital technology – your path to disruption!
- [Project Done](https://geoffmcdonald.com/category/project-done/) - Project Done is our program for helping your complete your projects. This blog category includes many of things we talk about in this program. This includes: Motivation – both toward and away from visions Productivity – what’s the best way for you to design your work? Goal-setting – often we fail to achieve our goals because we choose the wrong goal to pursue Willpower – useful and insufficient by itself Habits – one of the most powerful forces we can employ to get more done with less effort Environmental design – the invisible force that shapes what we do and don’t do Rules – a simple way to promote innovation, flexibility and combat complexity
- [Habits](https://geoffmcdonald.com/category/habits/)
- [Minimalism](https://geoffmcdonald.com/category/minimalism/) - Minimalism is a life lived in a simple way based on internal happiness and not chasing outside things like possessions.
- [Anywhere Experts](https://geoffmcdonald.com/category/anywhere-experts/) - How to earn money from what you know from anywhere on the planet.
- [Business Expert](https://geoffmcdonald.com/category/business-expert/) - How to be paid for what you know.
- [Work From Anywhere](https://geoffmcdonald.com/category/work-from-anywhere/) - How to live and work from any location on the planet. This includes: remote work, work at home, location independence and house-sitting.
- [Lifestyle Design](https://geoffmcdonald.com/category/lifestyle-design/) - How to make deliberate choices about how you work and live.
- [Thought Leadership](https://geoffmcdonald.com/category/thought-leadership/) - A thought leader is someone who leads with their ideas eg definitions, frameworks, ideas, vision for the future.
- [IP Creation](https://geoffmcdonald.com/category/ip-creation/)
- [Content Creation Canvas](https://geoffmcdonald.com/category/content-creation-canvas/)
- [Design](https://geoffmcdonald.com/category/design/)
- [Branding](https://geoffmcdonald.com/category/branding/)
- [Make money from Content](https://geoffmcdonald.com/category/make-money-from-content/)
- [How to Write a Book](https://geoffmcdonald.com/category/write-a-book/) - Strategies, tactics and tips for writing your book and creating thought leadership IP
- [Game Plan](https://geoffmcdonald.com/category/game-plan/)
- [Year of Being Creative](https://geoffmcdonald.com/category/year-of-being-creative/)
- [Content Champions](https://geoffmcdonald.com/category/content-champions/)
- [Creativity](https://geoffmcdonald.com/category/creativity/)
- [Life's Work](https://geoffmcdonald.com/category/lifes-work/)
- [Monetize Your Expertise](https://geoffmcdonald.com/category/monetize-your-expertise/)
- [Signature System](https://geoffmcdonald.com/category/signature-system/)
- [The Myths of Experience](https://geoffmcdonald.com/category/the-myths-of-experience/)

## Tags

- [Ebooks](https://geoffmcdonald.com/tag/ebooks/) - Links to ebooks, pdf and other documents – some by Geoff and some by others.
- [Video](https://geoffmcdonald.com/tag/video/) - Posts that include videos, animations and slideshows.
- [Audio](https://geoffmcdonald.com/tag/audio/) - Posts that include links to things you can listen to.
- [Mission](https://geoffmcdonald.com/tag/mission/)
- [Plan](https://geoffmcdonald.com/tag/plan/)
- [Year of the Manifesto](https://geoffmcdonald.com/tag/year-of-the-manifesto/)
- [2011](https://geoffmcdonald.com/tag/2011/)
- [Manifesto Project](https://geoffmcdonald.com/tag/manifesto-project/)
- [Declaration](https://geoffmcdonald.com/tag/declaration/)
- [Intent](https://geoffmcdonald.com/tag/intent/)
- [Public](https://geoffmcdonald.com/tag/public/)
- [Definition](https://geoffmcdonald.com/tag/definition/)
- [Famous Manifestos](https://geoffmcdonald.com/tag/famous-manifestos/)
- [10 examples](https://geoffmcdonald.com/tag/10-examples/)
- [Manifesto Reasons](https://geoffmcdonald.com/tag/manifesto-reasons/)
- [Not-to](https://geoffmcdonald.com/tag/not-to/)
- [Manifesto Manifesto](https://geoffmcdonald.com/tag/manifesto-manifesto/)
- [Principles](https://geoffmcdonald.com/tag/principles/)
- [FAQ](https://geoffmcdonald.com/tag/faq/)
- [Apple](https://geoffmcdonald.com/tag/apple/)
- [Think Different](https://geoffmcdonald.com/tag/think-different/)
- [Steve Jobs](https://geoffmcdonald.com/tag/steve-jobs/)
- [The Crazy Ones](https://geoffmcdonald.com/tag/the-crazy-ones/)
- [Advertisements](https://geoffmcdonald.com/tag/advertisements/)
- [Standards](https://geoffmcdonald.com/tag/standards/)
- [Martin Luther King](https://geoffmcdonald.com/tag/martin-luther-king/)
- [I have a dream](https://geoffmcdonald.com/tag/i-have-a-dream/)
- [Speech](https://geoffmcdonald.com/tag/speech/)
- [Human Rights](https://geoffmcdonald.com/tag/human-rights/)
- [US Declaration of Independence](https://geoffmcdonald.com/tag/us-declaration-of-independence/)
- [British](https://geoffmcdonald.com/tag/british/)
- [War of Independence](https://geoffmcdonald.com/tag/war-of-independence/)
- [Treason](https://geoffmcdonald.com/tag/treason/)
- [Accountability](https://geoffmcdonald.com/tag/accountability/)
- [Ainslie Hunter](https://geoffmcdonald.com/tag/ainslie-hunter/)
- [Courses That Matter](https://geoffmcdonald.com/tag/courses-that-matter/)
- [Case Study](https://geoffmcdonald.com/tag/case-study/)
- [Interview](https://geoffmcdonald.com/tag/interview/)
- [Presence](https://geoffmcdonald.com/tag/presence/)
- [Terminate](https://geoffmcdonald.com/tag/terminate/)
- [Being](https://geoffmcdonald.com/tag/being/)
- [Worldview](https://geoffmcdonald.com/tag/worldview/)
- [Philosophy](https://geoffmcdonald.com/tag/philosophy/)
- [John F Kennedy](https://geoffmcdonald.com/tag/john-f-kennedy/)
- [Moon Landing](https://geoffmcdonald.com/tag/moon-landing/)
- [Freedom over Tyranny](https://geoffmcdonald.com/tag/freedom-over-tyranny/)
- [Layers](https://geoffmcdonald.com/tag/layers/)
- [Belonging](https://geoffmcdonald.com/tag/belonging/)
- [Results](https://geoffmcdonald.com/tag/results/)
- [Score](https://geoffmcdonald.com/tag/score/)
- [Rating](https://geoffmcdonald.com/tag/rating/)
- [Campaign](https://geoffmcdonald.com/tag/campaign/)
- [Manifesto Principles](https://geoffmcdonald.com/tag/manifesto-principles/)
- [Write](https://geoffmcdonald.com/tag/write/)
- [Two Steps](https://geoffmcdonald.com/tag/two-steps/)
- [TED](https://geoffmcdonald.com/tag/ted/)
- [Change This](https://geoffmcdonald.com/tag/change-this/)
- [Primal](https://geoffmcdonald.com/tag/primal/)
- [Past](https://geoffmcdonald.com/tag/past/)
- [Create](https://geoffmcdonald.com/tag/create/)
- [Recycle](https://geoffmcdonald.com/tag/recycle/)
- [Repair](https://geoffmcdonald.com/tag/repair/)
- [Diversity](https://geoffmcdonald.com/tag/diversity/)
- [Action](https://geoffmcdonald.com/tag/action/)
- [Trigger](https://geoffmcdonald.com/tag/trigger/)
- [Communities](https://geoffmcdonald.com/tag/communities/)
- [Define Us](https://geoffmcdonald.com/tag/define-us/)
- [Antagonise](https://geoffmcdonald.com/tag/antagonise/)
- [Three-word](https://geoffmcdonald.com/tag/three-word/)
- [Inspire](https://geoffmcdonald.com/tag/inspire/)
- [Yvonne Rainer](https://geoffmcdonald.com/tag/yvonne-rainer/)
- [No Manifesto](https://geoffmcdonald.com/tag/no-manifesto/)
- [Dance](https://geoffmcdonald.com/tag/dance/)
- [Art](https://geoffmcdonald.com/tag/art/)
- [Famous](https://geoffmcdonald.com/tag/famous/)
- [Ferriss](https://geoffmcdonald.com/tag/ferriss/)
- [Four Hour Work Week](https://geoffmcdonald.com/tag/four-hour-work-week/)
- [Book](https://geoffmcdonald.com/tag/book/)
- [Lifestyle](https://geoffmcdonald.com/tag/lifestyle/)
- [Work](https://geoffmcdonald.com/tag/work/)
- [Done](https://geoffmcdonald.com/tag/done/)
- [Visuals](https://geoffmcdonald.com/tag/visuals/)
- [Uses](https://geoffmcdonald.com/tag/uses/)
- [Things to Do](https://geoffmcdonald.com/tag/things-to-do/)
- [Decentralized](https://geoffmcdonald.com/tag/decentralized/)
- [Open Source](https://geoffmcdonald.com/tag/open-source/)
- [Economy](https://geoffmcdonald.com/tag/economy/)
- [Interviews](https://geoffmcdonald.com/tag/interviews/)
- [Buddha](https://geoffmcdonald.com/tag/buddha/)
- [Personality](https://geoffmcdonald.com/tag/personality/)
- [Content Rules](https://geoffmcdonald.com/tag/content-rules/)
- [Ebook](https://geoffmcdonald.com/tag/ebook/)
- [White Paper](https://geoffmcdonald.com/tag/white-paper/)
- [Webinars](https://geoffmcdonald.com/tag/webinars/)
- [System](https://geoffmcdonald.com/tag/system/)
- [Content](https://geoffmcdonald.com/tag/content/)
- [Slideshow](https://geoffmcdonald.com/tag/slideshow/)
- [Webinar](https://geoffmcdonald.com/tag/webinar/)
- [Business Game](https://geoffmcdonald.com/tag/business-game/)
- [Cult Following](https://geoffmcdonald.com/tag/cult-following/)
- [Brand Mistakes](https://geoffmcdonald.com/tag/brand-mistakes/)
- [Branding](https://geoffmcdonald.com/tag/branding/)
- [Exclusive](https://geoffmcdonald.com/tag/exclusive/)
- [Four Levels](https://geoffmcdonald.com/tag/four-levels/)
- [Ideal Clients](https://geoffmcdonald.com/tag/ideal-clients/)
- [Seminar](https://geoffmcdonald.com/tag/seminar/)
- [Simon Sinek](https://geoffmcdonald.com/tag/simon-sinek/)
- [Start With Why](https://geoffmcdonald.com/tag/start-with-why/)
- [Out of Office](https://geoffmcdonald.com/tag/out-of-office/)
- [Gihan Perera](https://geoffmcdonald.com/tag/gihan-perera/)
- [initiation](https://geoffmcdonald.com/tag/initiation/)
- [paperless](https://geoffmcdonald.com/tag/paperless/)
- [books](https://geoffmcdonald.com/tag/books/)
- [Passion](https://geoffmcdonald.com/tag/passion/)
- [Purpose](https://geoffmcdonald.com/tag/purpose/)
- [Kokoda](https://geoffmcdonald.com/tag/kokoda/)
- [Experts](https://geoffmcdonald.com/tag/experts/)
- [Lessons](https://geoffmcdonald.com/tag/lessons/)
- [Service](https://geoffmcdonald.com/tag/service/)
- [Joint Venture](https://geoffmcdonald.com/tag/joint-venture/)
- [Marketing Tree](https://geoffmcdonald.com/tag/marketing-tree/)
- [Twit Rapper](https://geoffmcdonald.com/tag/twit-rapper/)
- [Nancy Duarte](https://geoffmcdonald.com/tag/nancy-duarte/)
- [types of ideas](https://geoffmcdonald.com/tag/types-of-ideas/)
- [social media](https://geoffmcdonald.com/tag/social-media/)
- [offline](https://geoffmcdonald.com/tag/offline/)
- [Top Ten Books](https://geoffmcdonald.com/tag/top-ten-books/)
- [Free](https://geoffmcdonald.com/tag/free/)
- [Chris Anderson](https://geoffmcdonald.com/tag/chris-anderson/)
- [Scott Belsky](https://geoffmcdonald.com/tag/scott-belsky/)
- [Execution](https://geoffmcdonald.com/tag/execution/)
- [Holy Grail](https://geoffmcdonald.com/tag/holy-grail/)
- [Marketing](https://geoffmcdonald.com/tag/marketing/)
- [Products](https://geoffmcdonald.com/tag/products/)
- [Atul Gawande](https://geoffmcdonald.com/tag/atul-gawande/)
- [Checklist](https://geoffmcdonald.com/tag/checklist/)
- [Checklist Manifesto](https://geoffmcdonald.com/tag/checklist-manifesto/)
- [George Lakoff](https://geoffmcdonald.com/tag/george-lakoff/)
- [Seth Godin](https://geoffmcdonald.com/tag/seth-godin/)
- [Linchpin](https://geoffmcdonald.com/tag/linchpin/)
- [Movie](https://geoffmcdonald.com/tag/movie/)
- [Postcards](https://geoffmcdonald.com/tag/postcards/)
- [Full Engagement](https://geoffmcdonald.com/tag/full-engagement/)
- [John Kay](https://geoffmcdonald.com/tag/john-kay/)
- [Obliquity](https://geoffmcdonald.com/tag/obliquity/)
- [Christmas](https://geoffmcdonald.com/tag/christmas/)
- [Planning](https://geoffmcdonald.com/tag/planning/)
- [Annual Review](https://geoffmcdonald.com/tag/annual-review/)
- [recording](https://geoffmcdonald.com/tag/recording/)
- [big idea](https://geoffmcdonald.com/tag/big-idea/)
- [Brand Worship](https://geoffmcdonald.com/tag/brand-worship/)
- [Douglas Atkins](https://geoffmcdonald.com/tag/douglas-atkins/)
- [Brand](https://geoffmcdonald.com/tag/brand/)
- [Referrals](https://geoffmcdonald.com/tag/referrals/)
- [John Jantsch](https://geoffmcdonald.com/tag/john-jantsch/)
- [Tim Ferriss](https://geoffmcdonald.com/tag/tim-ferriss/)
- [Roger Martin](https://geoffmcdonald.com/tag/roger-martin/)
- [For Future Sake](https://geoffmcdonald.com/tag/for-future-sake/)
- [Obama Online](https://geoffmcdonald.com/tag/obama-online/)
- [Smart Growth](https://geoffmcdonald.com/tag/smart-growth/)
- [WOM](https://geoffmcdonald.com/tag/wom/)
- [viral](https://geoffmcdonald.com/tag/viral/)
- [Thought Leaders](https://geoffmcdonald.com/tag/thought-leaders/)
- [Themes](https://geoffmcdonald.com/tag/themes/)
- [Retirement](https://geoffmcdonald.com/tag/retirement/)
- [Money](https://geoffmcdonald.com/tag/money/)
- [Social Capital](https://geoffmcdonald.com/tag/social-capital/)
- [Long Tail](https://geoffmcdonald.com/tag/long-tail/)
- [Daniel Pink](https://geoffmcdonald.com/tag/daniel-pink/)
- [Whole New Mind](https://geoffmcdonald.com/tag/whole-new-mind/)
- [Meatball Sundae](https://geoffmcdonald.com/tag/meatball-sundae/)
- [Timothy Ferriss](https://geoffmcdonald.com/tag/timothy-ferriss/)
- [4 Hour Work Week](https://geoffmcdonald.com/tag/4-hour-work-week/)
- [Barry Libert](https://geoffmcdonald.com/tag/barry-libert/)
- [Jon Spector](https://geoffmcdonald.com/tag/jon-spector/)
- [We Are Smarter Than Me](https://geoffmcdonald.com/tag/we-are-smarter-than-me/)
- [Chip and Dan Heath](https://geoffmcdonald.com/tag/chip-and-dan-heath/)
- [Made to Stick](https://geoffmcdonald.com/tag/made-to-stick/)
- [MIchael A Banks](https://geoffmcdonald.com/tag/michael-a-banks/)
- [Blogging Heroes](https://geoffmcdonald.com/tag/blogging-heroes/)
- [The Culting of Brands](https://geoffmcdonald.com/tag/the-culting-of-brands/)
- [Malcolm Gladwell](https://geoffmcdonald.com/tag/malcolm-gladwell/)
- [Geoff Colvin](https://geoffmcdonald.com/tag/geoff-colvin/)
- [Outliers](https://geoffmcdonald.com/tag/outliers/)
- [Talent is Overrated](https://geoffmcdonald.com/tag/talent-is-overrated/)
- [Amy Shuen](https://geoffmcdonald.com/tag/amy-shuen/)
- [Web 2.0](https://geoffmcdonald.com/tag/web-2-0/)
- [Strategy](https://geoffmcdonald.com/tag/strategy/)
- [Gregory Berns](https://geoffmcdonald.com/tag/gregory-berns/)
- [Iconoclast](https://geoffmcdonald.com/tag/iconoclast/)
- [Joseph Jaffe](https://geoffmcdonald.com/tag/joseph-jaffe/)
- [Join the Conversation](https://geoffmcdonald.com/tag/join-the-conversation/)
- [Steve Zaffron](https://geoffmcdonald.com/tag/steve-zaffron/)
- [Dave Logan](https://geoffmcdonald.com/tag/dave-logan/)
- [Three Laws of Performance](https://geoffmcdonald.com/tag/three-laws-of-performance/)
- [Promotion](https://geoffmcdonald.com/tag/promotion/)
- [Marketing Plan](https://geoffmcdonald.com/tag/marketing-plan/)
- [Visual Plan](https://geoffmcdonald.com/tag/visual-plan/)
- [manifesto marketing](https://geoffmcdonald.com/tag/manifesto-marketing/)
- [War on Talent](https://geoffmcdonald.com/tag/war-on-talent/)
- [Transhumanism](https://geoffmcdonald.com/tag/transhumanism/)
- [Brain](https://geoffmcdonald.com/tag/brain/)
- [Save the World](https://geoffmcdonald.com/tag/save-the-world/)
- [Joel Comm](https://geoffmcdonald.com/tag/joel-comm/)
- [Twitter](https://geoffmcdonald.com/tag/twitter/)
- [Books 2012](https://geoffmcdonald.com/tag/books-2012/)
- [Ideas Lunch](https://geoffmcdonald.com/tag/ideas-lunch/)
- [Couple on the Run](https://geoffmcdonald.com/tag/couple-on-the-run/)
- [Board Game](https://geoffmcdonald.com/tag/board-game/)
- [Travel](https://geoffmcdonald.com/tag/travel/)
- [Posting Content](https://geoffmcdonald.com/tag/posting-content/)
- [Blog Posts](https://geoffmcdonald.com/tag/blog-posts/)
- [Seminar Series](https://geoffmcdonald.com/tag/seminar-series/)
- [Outdated](https://geoffmcdonald.com/tag/outdated/)
- [positioning](https://geoffmcdonald.com/tag/positioning/)
- [strengths](https://geoffmcdonald.com/tag/strengths/)
- [Social Networking](https://geoffmcdonald.com/tag/social-networking/)
- [Product Launch](https://geoffmcdonald.com/tag/product-launch/)
- [Blogger](https://geoffmcdonald.com/tag/blogger/)
- [Publisher](https://geoffmcdonald.com/tag/publisher/)
- [Learning](https://geoffmcdonald.com/tag/learning/)
- [Health](https://geoffmcdonald.com/tag/health/)
- [Stealing](https://geoffmcdonald.com/tag/stealing/)
- [Micro-celebrity](https://geoffmcdonald.com/tag/micro-celebrity/)
- [interaction](https://geoffmcdonald.com/tag/interaction/)
- [Opportunities](https://geoffmcdonald.com/tag/opportunities/)
- [Authors](https://geoffmcdonald.com/tag/authors/)
- [Motivation](https://geoffmcdonald.com/tag/motivation/)
- [Attract More Clients](https://geoffmcdonald.com/tag/attract-more-clients/)
- [Simplify](https://geoffmcdonald.com/tag/simplify/)
- [Focus](https://geoffmcdonald.com/tag/focus/)
- [Projects](https://geoffmcdonald.com/tag/projects/)
- [Decisions](https://geoffmcdonald.com/tag/decisions/)
- [Measures](https://geoffmcdonald.com/tag/measures/)
- [Success](https://geoffmcdonald.com/tag/success/)
- [Book Design](https://geoffmcdonald.com/tag/book-design/)
- [Design](https://geoffmcdonald.com/tag/design/)
- [Pricing](https://geoffmcdonald.com/tag/pricing/)
- [Value](https://geoffmcdonald.com/tag/value/)
- [flyer](https://geoffmcdonald.com/tag/flyer/)
- [Norman Chorn](https://geoffmcdonald.com/tag/norman-chorn/)
- [books I like](https://geoffmcdonald.com/tag/books-i-like/)
- [Business Strategy](https://geoffmcdonald.com/tag/business-strategy/)
- [Internet Strategy](https://geoffmcdonald.com/tag/internet-strategy/)
- [The Long Tail](https://geoffmcdonald.com/tag/the-long-tail/)
- [A Whole New Mind](https://geoffmcdonald.com/tag/a-whole-new-mind/)
- [Conceptual Age](https://geoffmcdonald.com/tag/conceptual-age/)
- [Left Brain](https://geoffmcdonald.com/tag/left-brain/)
- [Right Brain](https://geoffmcdonald.com/tag/right-brain/)
- [Digital Marketing](https://geoffmcdonald.com/tag/digital-marketing/)
- [Marketing Now-How](https://geoffmcdonald.com/tag/marketing-now-how/)
- [New Marketing](https://geoffmcdonald.com/tag/new-marketing/)
- [RAP](https://geoffmcdonald.com/tag/rap/)
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- [Leaderful](https://geoffmcdonald.com/tag/leaderful/)
- [Ori Brafman](https://geoffmcdonald.com/tag/ori-brafman/)
- [Rod A Beckstrom](https://geoffmcdonald.com/tag/rod-a-beckstrom/)
- [The Spider and the Starfish](https://geoffmcdonald.com/tag/the-spider-and-the-starfish/)
- [Crowdsourcing](https://geoffmcdonald.com/tag/crowdsourcing/)
- [Jeff Howe](https://geoffmcdonald.com/tag/jeff-howe/)
- [The Bees Wees](https://geoffmcdonald.com/tag/the-bees-wees/)
- [The Wisdom of the Crowd](https://geoffmcdonald.com/tag/the-wisdom-of-the-crowd/)
- [Geoff McDonald](https://geoffmcdonald.com/tag/geoff-mcdonald/)
- [Napster](https://geoffmcdonald.com/tag/napster/)
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- [Chip Heath](https://geoffmcdonald.com/tag/chip-heath/)
- [Dan Heath](https://geoffmcdonald.com/tag/dan-heath/)
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- [Authenticity](https://geoffmcdonald.com/tag/authenticity/)
- [Charles Leadbetter](https://geoffmcdonald.com/tag/charles-leadbetter/)
- [Clay Shirky](https://geoffmcdonald.com/tag/clay-shirky/)
- [Groundswell](https://geoffmcdonald.com/tag/groundswell/)
- [Happiness](https://geoffmcdonald.com/tag/happiness/)
- [Thomas Friedman](https://geoffmcdonald.com/tag/thomas-friedman/)
- [Time](https://geoffmcdonald.com/tag/time/)
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- [Johnny Bunko](https://geoffmcdonald.com/tag/johnny-bunko/)
- [Manga](https://geoffmcdonald.com/tag/manga/)
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- [We Blog](https://geoffmcdonald.com/tag/we-blog/)
- [Blog Medium](https://geoffmcdonald.com/tag/blog-medium/)
- [Global](https://geoffmcdonald.com/tag/global/)
- [Informal](https://geoffmcdonald.com/tag/informal/)
- [Multi-media](https://geoffmcdonald.com/tag/multi-media/)
- [Niche](https://geoffmcdonald.com/tag/niche/)
- [Timely](https://geoffmcdonald.com/tag/timely/)
- [Copyright](https://geoffmcdonald.com/tag/copyright/)
- [Google](https://geoffmcdonald.com/tag/google/)
- [Mashups](https://geoffmcdonald.com/tag/mashups/)
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- [MySpace](https://geoffmcdonald.com/tag/myspace/)
- [Short Stack](https://geoffmcdonald.com/tag/short-stack/)
- [YouTube](https://geoffmcdonald.com/tag/youtube/)
- [Blogs](https://geoffmcdonald.com/tag/blogs/)
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- [Microblogging](https://geoffmcdonald.com/tag/microblogging/)
- [Advertise](https://geoffmcdonald.com/tag/advertise/)
- [Blog-A-Job](https://geoffmcdonald.com/tag/blog-a-job/)
- [Direct Sales](https://geoffmcdonald.com/tag/direct-sales/)
- [Promote](https://geoffmcdonald.com/tag/promote/)
- [Blog Traffic](https://geoffmcdonald.com/tag/blog-traffic/)
- [Blogging Traffic](https://geoffmcdonald.com/tag/blogging-traffic/)
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- [Links](https://geoffmcdonald.com/tag/links/)
- [Online Participation](https://geoffmcdonald.com/tag/online-participation/)
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- [Jasmine Batra](https://geoffmcdonald.com/tag/jasmine-batra/)
- [LinkedIn](https://geoffmcdonald.com/tag/linkedin/)
- [Rob Hartnett](https://geoffmcdonald.com/tag/rob-hartnett/)
- [Slideshare](https://geoffmcdonald.com/tag/slideshare/)
- [Book Idea](https://geoffmcdonald.com/tag/book-idea/)
- [Five Most Important Questions](https://geoffmcdonald.com/tag/five-most-important-questions/)
- [Jim Collins](https://geoffmcdonald.com/tag/jim-collins/)
- [One-page Business Plan](https://geoffmcdonald.com/tag/one-page-business-plan/)
- [Peter Drucker](https://geoffmcdonald.com/tag/peter-drucker/)
- [Philip Kotler](https://geoffmcdonald.com/tag/philip-kotler/)
- [Bill Gates](https://geoffmcdonald.com/tag/bill-gates/)
- [Douglas Adams](https://geoffmcdonald.com/tag/douglas-adams/)
- [Kenneth Lay](https://geoffmcdonald.com/tag/kenneth-lay/)
- [Martin Seligman](https://geoffmcdonald.com/tag/martin-seligman/)
- [Michael Gerber](https://geoffmcdonald.com/tag/michael-gerber/)
- [Michael Port](https://geoffmcdonald.com/tag/michael-port/)
- [Aprils Fools Day Hoax](https://geoffmcdonald.com/tag/aprils-fools-day-hoax/)
- [Must Read](https://geoffmcdonald.com/tag/must-read/)
- [Must Read Business Books](https://geoffmcdonald.com/tag/must-read-business-books/)
- [Bretton Woods](https://geoffmcdonald.com/tag/bretton-woods/)
- [BRIC economies](https://geoffmcdonald.com/tag/bric-economies/)
- [G20 Summit](https://geoffmcdonald.com/tag/g20-summit/)
- [Global FInancial Crisis](https://geoffmcdonald.com/tag/global-financial-crisis/)
- [Gordon Brown](https://geoffmcdonald.com/tag/gordon-brown/)
- [Recession](https://geoffmcdonald.com/tag/recession/)
- [Attitude](https://geoffmcdonald.com/tag/attitude/)
- [Blog Success](https://geoffmcdonald.com/tag/blog-success/)
- [Way of Being](https://geoffmcdonald.com/tag/way-of-being/)
- [Flashmobs](https://geoffmcdonald.com/tag/flashmobs/)
- [Moldova](https://geoffmcdonald.com/tag/moldova/)
- [Twitmobs](https://geoffmcdonald.com/tag/twitmobs/)
- [Gary Vay Ner Chuk](https://geoffmcdonald.com/tag/gary-vay-ner-chuk/)
- [Britney Spears](https://geoffmcdonald.com/tag/britney-spears/)
- [Hugh Jackman](https://geoffmcdonald.com/tag/hugh-jackman/)
- [Mashable](https://geoffmcdonald.com/tag/mashable/)
- [Oprah](https://geoffmcdonald.com/tag/oprah/)
- [Shaq](https://geoffmcdonald.com/tag/shaq/)
- [Unfollow](https://geoffmcdonald.com/tag/unfollow/)
- [Apple iPhone Apps](https://geoffmcdonald.com/tag/apple-iphone-apps/)
- [Flight Control](https://geoffmcdonald.com/tag/flight-control/)
- [Mobile](https://geoffmcdonald.com/tag/mobile/)
- [Portable](https://geoffmcdonald.com/tag/portable/)
- [Blog About](https://geoffmcdonald.com/tag/blog-about/)
- [Chris Guillebeau](https://geoffmcdonald.com/tag/chris-guillebeau/)
- [Darren Rowse](https://geoffmcdonald.com/tag/darren-rowse/)
- [Blog Life](https://geoffmcdonald.com/tag/blog-life/)
- [Brading](https://geoffmcdonald.com/tag/brading/)
- [Cause](https://geoffmcdonald.com/tag/cause/)
- [Stand](https://geoffmcdonald.com/tag/stand/)
- [Tim Berry](https://geoffmcdonald.com/tag/tim-berry/)
- [Amazon](https://geoffmcdonald.com/tag/amazon/)
- [Kindle](https://geoffmcdonald.com/tag/kindle/)
- [Print](https://geoffmcdonald.com/tag/print/)
- [The Four Hour JOLT](https://geoffmcdonald.com/tag/the-four-hour-jolt/)
- [The Four Hour Work Week](https://geoffmcdonald.com/tag/the-four-hour-work-week/)
- [Decentralization](https://geoffmcdonald.com/tag/decentralization/)
- [Sway](https://geoffmcdonald.com/tag/sway/)
- [Community](https://geoffmcdonald.com/tag/community/)
- [Marshall McLuhan](https://geoffmcdonald.com/tag/marshall-mcluhan/)
- [Gladiator](https://geoffmcdonald.com/tag/gladiator/)
- [Selling an Idea](https://geoffmcdonald.com/tag/selling-an-idea/)
- [Sticking Point](https://geoffmcdonald.com/tag/sticking-point/)
- [Search Engines](https://geoffmcdonald.com/tag/search-engines/)
- [Future Blind](https://geoffmcdonald.com/tag/future-blind/)
- [Photoshop](https://geoffmcdonald.com/tag/photoshop/)
- [Photoshopping](https://geoffmcdonald.com/tag/photoshopping/)
- [Movies](https://geoffmcdonald.com/tag/movies/)
- [Connection](https://geoffmcdonald.com/tag/connection/)
- [Connection Generation](https://geoffmcdonald.com/tag/connection-generation/)
- [Digital Media](https://geoffmcdonald.com/tag/digital-media/)
- [Iggy Pintado](https://geoffmcdonald.com/tag/iggy-pintado/)
- [Networking](https://geoffmcdonald.com/tag/networking/)
- [privacy](https://geoffmcdonald.com/tag/privacy/)
- [search](https://geoffmcdonald.com/tag/search/)
- [History of Branding](https://geoffmcdonald.com/tag/history-of-branding/)
- [iTunes](https://geoffmcdonald.com/tag/itunes/)
- [webby awards](https://geoffmcdonald.com/tag/webby-awards/)
- [Book Rapper issue](https://geoffmcdonald.com/tag/book-rapper-issue/)
- [digital economy](https://geoffmcdonald.com/tag/digital-economy/)
- [Jeff Jarvis](https://geoffmcdonald.com/tag/jeff-jarvis/)
- [What Would Google Do?](https://geoffmcdonald.com/tag/what-would-google-do/)
- [WWGD](https://geoffmcdonald.com/tag/wwgd/)
- [Crush It](https://geoffmcdonald.com/tag/crush-it/)
- [Gary Vaynerchuk](https://geoffmcdonald.com/tag/gary-vaynerchuk/)
- [Book Club](https://geoffmcdonald.com/tag/book-club/)
- [Innovation Program](https://geoffmcdonald.com/tag/innovation-program/)
- [Carmine Gallo](https://geoffmcdonald.com/tag/carmine-gallo/)
- [iPresent](https://geoffmcdonald.com/tag/ipresent/)
- [Keynote](https://geoffmcdonald.com/tag/keynote/)
- [Presentation](https://geoffmcdonald.com/tag/presentation/)
- [Speaking](https://geoffmcdonald.com/tag/speaking/)
- [Best books](https://geoffmcdonald.com/tag/best-books/)
- [James Surowiecki](https://geoffmcdonald.com/tag/james-surowiecki/)
- [Tom Peters](https://geoffmcdonald.com/tag/tom-peters/)
- [2010](https://geoffmcdonald.com/tag/2010/)
- [BHAG](https://geoffmcdonald.com/tag/bhag/)
- [RAP Club](https://geoffmcdonald.com/tag/rap-club/)
- [37signals](https://geoffmcdonald.com/tag/37signals/)
- [Chris Brogran](https://geoffmcdonald.com/tag/chris-brogran/)
- [Hot books](https://geoffmcdonald.com/tag/hot-books/)
- [Steve Garfield](https://geoffmcdonald.com/tag/steve-garfield/)
- [Superfreakonomics](https://geoffmcdonald.com/tag/superfreakonomics/)
- [The Design of Business](https://geoffmcdonald.com/tag/the-design-of-business/)
- [Trust Agents](https://geoffmcdonald.com/tag/trust-agents/)
- [Virtual](https://geoffmcdonald.com/tag/virtual/)
- [Virtual Presenter](https://geoffmcdonald.com/tag/virtual-presenter/)
- [presentations](https://geoffmcdonald.com/tag/presentations/)
- [Theatre](https://geoffmcdonald.com/tag/theatre/)
- [Music](https://geoffmcdonald.com/tag/music/)
- [Speaker](https://geoffmcdonald.com/tag/speaker/)
- [Comedian](https://geoffmcdonald.com/tag/comedian/)
- [Business Design](https://geoffmcdonald.com/tag/business-design/)
- [Design Advantage](https://geoffmcdonald.com/tag/design-advantage/)
- [E-Myth](https://geoffmcdonald.com/tag/e-myth/)
- [Marty Neumeier](https://geoffmcdonald.com/tag/marty-neumeier/)
- [Robert Brunner](https://geoffmcdonald.com/tag/robert-brunner/)
- [Roberto Verganti](https://geoffmcdonald.com/tag/roberto-verganti/)
- [Tim Brown](https://geoffmcdonald.com/tag/tim-brown/)
- [Four Hour Jolt](https://geoffmcdonald.com/tag/four-hour-jolt/)
- [Lifestyle Design](https://geoffmcdonald.com/tag/lifestyle-design/)
- [The Dip](https://geoffmcdonald.com/tag/the-dip/)
- [Delegation](https://geoffmcdonald.com/tag/delegation/)
- [Income Autopilot](https://geoffmcdonald.com/tag/income-autopilot/)
- [Outsource](https://geoffmcdonald.com/tag/outsource/)
- [8 Hour Day](https://geoffmcdonald.com/tag/8-hour-day/)
- [Robert Owen](https://geoffmcdonald.com/tag/robert-owen/)
- [Aledander Aciman](https://geoffmcdonald.com/tag/aledander-aciman/)
- [Emmett Rensin](https://geoffmcdonald.com/tag/emmett-rensin/)
- [Ideas Modelling](https://geoffmcdonald.com/tag/ideas-modelling/)
- [Information Design](https://geoffmcdonald.com/tag/information-design/)
- [Twitterature](https://geoffmcdonald.com/tag/twitterature/)
- [Twitter Information Design](https://geoffmcdonald.com/tag/twitter-information-design/)
- [Ideas Culture](https://geoffmcdonald.com/tag/ideas-culture/)
- [NSAA](https://geoffmcdonald.com/tag/nsaa/)
- [Yvonne Adele](https://geoffmcdonald.com/tag/yvonne-adele/)
- [Chris Brogan](https://geoffmcdonald.com/tag/chris-brogan/)
- [Julien Smith](https://geoffmcdonald.com/tag/julien-smith/)
- [Online Business](https://geoffmcdonald.com/tag/online-business/)
- [Web Strategy](https://geoffmcdonald.com/tag/web-strategy/)
- [Twitrapper](https://geoffmcdonald.com/tag/twitrapper/)
- [Trust Signals](https://geoffmcdonald.com/tag/trust-signals/)
- [Leverage](https://geoffmcdonald.com/tag/leverage/)
- [Web Success](https://geoffmcdonald.com/tag/web-success/)
- [Network](https://geoffmcdonald.com/tag/network/)
- [Reptuation](https://geoffmcdonald.com/tag/reptuation/)
- [Digital Natives](https://geoffmcdonald.com/tag/digital-natives/)
- [Online Etiquette](https://geoffmcdonald.com/tag/online-etiquette/)
- [Online Army](https://geoffmcdonald.com/tag/online-army/)
- [Online Opportunities](https://geoffmcdonald.com/tag/online-opportunities/)
- [Plopportunity](https://geoffmcdonald.com/tag/plopportunity/)
- [Super Links](https://geoffmcdonald.com/tag/super-links/)
- [Centralize](https://geoffmcdonald.com/tag/centralize/)
- [Fusion](https://geoffmcdonald.com/tag/fusion/)
- [Organizational Structure](https://geoffmcdonald.com/tag/organizational-structure/)
- [Rod Beckstrom](https://geoffmcdonald.com/tag/rod-beckstrom/)
- [Spider and the Starfish](https://geoffmcdonald.com/tag/spider-and-the-starfish/)
- [Music Industry](https://geoffmcdonald.com/tag/music-industry/)
- [Artist](https://geoffmcdonald.com/tag/artist/)
- [Career](https://geoffmcdonald.com/tag/career/)
- [Gift Culture](https://geoffmcdonald.com/tag/gift-culture/)
- [Gift Economy](https://geoffmcdonald.com/tag/gift-economy/)
- [New Work](https://geoffmcdonald.com/tag/new-work/)
- [Purple Cow](https://geoffmcdonald.com/tag/purple-cow/)
- [Purple You](https://geoffmcdonald.com/tag/purple-you/)
- [Audit](https://geoffmcdonald.com/tag/audit/)
- [Superlinks](https://geoffmcdonald.com/tag/superlinks/)
- [Viral Loops](https://geoffmcdonald.com/tag/viral-loops/)
- [Word of Mouth](https://geoffmcdonald.com/tag/word-of-mouth/)
- [Adam Penenberg](https://geoffmcdonald.com/tag/adam-penenberg/)
- [Review](https://geoffmcdonald.com/tag/review/)
- [Viral Loop](https://geoffmcdonald.com/tag/viral-loop/)
- [Andy Sernovitz](https://geoffmcdonald.com/tag/andy-sernovitz/)
- [Word of Mouth Marketing](https://geoffmcdonald.com/tag/word-of-mouth-marketing/)
- [Penenberg](https://geoffmcdonald.com/tag/penenberg/)
- [Sernovitz](https://geoffmcdonald.com/tag/sernovitz/)
- [Self-promoting](https://geoffmcdonald.com/tag/self-promoting/)
- [Feedback Loops](https://geoffmcdonald.com/tag/feedback-loops/)
- [Viral Networks](https://geoffmcdonald.com/tag/viral-networks/)
- [Double Viral Loops](https://geoffmcdonald.com/tag/double-viral-loops/)
- [eBay](https://geoffmcdonald.com/tag/ebay/)
- [Flickr](https://geoffmcdonald.com/tag/flickr/)
- [Ning](https://geoffmcdonald.com/tag/ning/)
- [PayPal](https://geoffmcdonald.com/tag/paypal/)
- [Business Qualities](https://geoffmcdonald.com/tag/business-qualities/)
- [Information](https://geoffmcdonald.com/tag/information/)
- [Information Rules](https://geoffmcdonald.com/tag/information-rules/)
- [Properties of Information](https://geoffmcdonald.com/tag/properties-of-information/)
- [Rules](https://geoffmcdonald.com/tag/rules/)
- [Action Plan](https://geoffmcdonald.com/tag/action-plan/)
- [tweets](https://geoffmcdonald.com/tag/tweets/)
- [Collaboration](https://geoffmcdonald.com/tag/collaboration/)
- [Decision Making](https://geoffmcdonald.com/tag/decision-making/)
- [Wisdom of Crowds](https://geoffmcdonald.com/tag/wisdom-of-crowds/)
- [Wise](https://geoffmcdonald.com/tag/wise/)
- [Book Reviews](https://geoffmcdonald.com/tag/book-reviews/)
- [Group Decisions](https://geoffmcdonald.com/tag/group-decisions/)
- [Wise Crowds](https://geoffmcdonald.com/tag/wise-crowds/)
- [Business Success](https://geoffmcdonald.com/tag/business-success/)
- [Cooperation](https://geoffmcdonald.com/tag/cooperation/)
- [Collective Decisions](https://geoffmcdonald.com/tag/collective-decisions/)
- [Crowd Wisdom](https://geoffmcdonald.com/tag/crowd-wisdom/)
- [Google think](https://geoffmcdonald.com/tag/google-think/)
- [Seminars](https://geoffmcdonald.com/tag/seminars/)
- [Sydney](https://geoffmcdonald.com/tag/sydney/)
- [Economics](https://geoffmcdonald.com/tag/economics/)
- [Digital Organization](https://geoffmcdonald.com/tag/digital-organization/)
- [Organizational Architecture](https://geoffmcdonald.com/tag/organizational-architecture/)
- [Values](https://geoffmcdonald.com/tag/values/)
- [Viewpoints](https://geoffmcdonald.com/tag/viewpoints/)
- [Profit](https://geoffmcdonald.com/tag/profit/)
- [Context](https://geoffmcdonald.com/tag/context/)
- [low-hanging fruit](https://geoffmcdonald.com/tag/low-hanging-fruit/)
- [money tree](https://geoffmcdonald.com/tag/money-tree/)
- [vision](https://geoffmcdonald.com/tag/vision/)
- [current activities](https://geoffmcdonald.com/tag/current-activities/)
- [lesson](https://geoffmcdonald.com/tag/lesson/)
- [Connection Technology](https://geoffmcdonald.com/tag/connection-technology/)
- [Killer App](https://geoffmcdonald.com/tag/killer-app/)
- [digital native](https://geoffmcdonald.com/tag/digital-native/)
- [Inline](https://geoffmcdonald.com/tag/inline/)
- [Connection Profile](https://geoffmcdonald.com/tag/connection-profile/)
- [love to do](https://geoffmcdonald.com/tag/love-to-do/)
- [Basic Glue](https://geoffmcdonald.com/tag/basic-glue/)
- [Passive Glue](https://geoffmcdonald.com/tag/passive-glue/)
- [Selective Glue](https://geoffmcdonald.com/tag/selective-glue/)
- [Active Glue](https://geoffmcdonald.com/tag/active-glue/)
- [Super Glue](https://geoffmcdonald.com/tag/super-glue/)
- [Ian Hutchinson](https://geoffmcdonald.com/tag/ian-hutchinson/)
- [People Glue](https://geoffmcdonald.com/tag/people-glue/)
- [Shipping](https://geoffmcdonald.com/tag/shipping/)
- [Rahaf Harfoush](https://geoffmcdonald.com/tag/rahaf-harfoush/)
- [Yes We Did](https://geoffmcdonald.com/tag/yes-we-did/)
- [Obama Campaign](https://geoffmcdonald.com/tag/obama-campaign/)
- [Social Media Strategy](https://geoffmcdonald.com/tag/social-media-strategy/)
- [Conversations](https://geoffmcdonald.com/tag/conversations/)
- [Email](https://geoffmcdonald.com/tag/email/)
- [Ladder](https://geoffmcdonald.com/tag/ladder/)
- [Phone](https://geoffmcdonald.com/tag/phone/)
- [Amplify](https://geoffmcdonald.com/tag/amplify/)
- [Incentives](https://geoffmcdonald.com/tag/incentives/)
- [Mobility](https://geoffmcdonald.com/tag/mobility/)
- [Self-organizing](https://geoffmcdonald.com/tag/self-organizing/)
- [Creativity](https://geoffmcdonald.com/tag/creativity/)
- [Define Roles](https://geoffmcdonald.com/tag/define-roles/)
- [Training](https://geoffmcdonald.com/tag/training/)
- [Advocates](https://geoffmcdonald.com/tag/advocates/)
- [Real People](https://geoffmcdonald.com/tag/real-people/)
- [Ask Questions](https://geoffmcdonald.com/tag/ask-questions/)
- [Comments](https://geoffmcdonald.com/tag/comments/)
- [Shepard Fairey](https://geoffmcdonald.com/tag/shepard-fairey/)
- [User Generated](https://geoffmcdonald.com/tag/user-generated/)
- [Will.i.am](https://geoffmcdonald.com/tag/will-i-am/)
- [Art of Non-Conformity](https://geoffmcdonald.com/tag/art-of-non-conformity/)
- [Change](https://geoffmcdonald.com/tag/change/)
- [Change Examples](https://geoffmcdonald.com/tag/change-examples/)
- [Sticky Change](https://geoffmcdonald.com/tag/sticky-change/)
- [Switch](https://geoffmcdonald.com/tag/switch/)
- [Entrepreneur](https://geoffmcdonald.com/tag/entrepreneur/)
- [Identity](https://geoffmcdonald.com/tag/identity/)
- [Lose Weight](https://geoffmcdonald.com/tag/lose-weight/)
- [Favourites](https://geoffmcdonald.com/tag/favourites/)
- [Failure](https://geoffmcdonald.com/tag/failure/)
- [Michael Jordan](https://geoffmcdonald.com/tag/michael-jordan/)
- [Interesting Safety](https://geoffmcdonald.com/tag/interesting-safety/)
- [Southwest Airlines](https://geoffmcdonald.com/tag/southwest-airlines/)
- [Chunking](https://geoffmcdonald.com/tag/chunking/)
- [Jason Garfield](https://geoffmcdonald.com/tag/jason-garfield/)
- [Juggling](https://geoffmcdonald.com/tag/juggling/)
- [Checklists](https://geoffmcdonald.com/tag/checklists/)
- [Ideals](https://geoffmcdonald.com/tag/ideals/)
- [Eric Knight](https://geoffmcdonald.com/tag/eric-knight/)
- [Reframe](https://geoffmcdonald.com/tag/reframe/)
- [Wicked Thinking](https://geoffmcdonald.com/tag/wicked-thinking/)
- [Surplus](https://geoffmcdonald.com/tag/surplus/)
- [Digital Technology](https://geoffmcdonald.com/tag/digital-technology/)
- [habits](https://geoffmcdonald.com/tag/habits/)
- [Persuasion](https://geoffmcdonald.com/tag/persuasion/)
- [Book Summary](https://geoffmcdonald.com/tag/book-summary/)
- [talent](https://geoffmcdonald.com/tag/talent/)
- [Bennis](https://geoffmcdonald.com/tag/bennis/)
- [binge](https://geoffmcdonald.com/tag/binge/)
- [customers](https://geoffmcdonald.com/tag/customers/)
- [Apps](https://geoffmcdonald.com/tag/apps/)
- [Ellen](https://geoffmcdonald.com/tag/ellen/)
- [definitions](https://geoffmcdonald.com/tag/definitions/)
- [questions](https://geoffmcdonald.com/tag/questions/)
- [rant](https://geoffmcdonald.com/tag/rant/)
- [brands](https://geoffmcdonald.com/tag/brands/)
- [Culture](https://geoffmcdonald.com/tag/culture/)
- [Masterclass](https://geoffmcdonald.com/tag/masterclass/)
- [Live](https://geoffmcdonald.com/tag/live/)
- [Blindspot](https://geoffmcdonald.com/tag/blindspot/)
- [Levels](https://geoffmcdonald.com/tag/levels/)
- [Syndicate](https://geoffmcdonald.com/tag/syndicate/)
- [Subscribe](https://geoffmcdonald.com/tag/subscribe/)
- [Fiverr](https://geoffmcdonald.com/tag/fiverr/)
- [Content Creation](https://geoffmcdonald.com/tag/content-creation/)
- [idea design](https://geoffmcdonald.com/tag/idea-design/)
- [book writing](https://geoffmcdonald.com/tag/book-writing/)
- [Channels](https://geoffmcdonald.com/tag/channels/)
- [Income Streams](https://geoffmcdonald.com/tag/income-streams/)
- [story](https://geoffmcdonald.com/tag/story/)
- [Websites](https://geoffmcdonald.com/tag/websites/)
- [Slides](https://geoffmcdonald.com/tag/slides/)
- [Stories](https://geoffmcdonald.com/tag/stories/)
- [Sales](https://geoffmcdonald.com/tag/sales/)
- [declarations](https://geoffmcdonald.com/tag/declarations/)
- [board games](https://geoffmcdonald.com/tag/board-games/)
- [Leads](https://geoffmcdonald.com/tag/leads/)
- [Conversion](https://geoffmcdonald.com/tag/conversion/)
- [Author](https://geoffmcdonald.com/tag/author/)
- [Experiences](https://geoffmcdonald.com/tag/experiences/)
- [Resilience](https://geoffmcdonald.com/tag/resilience/)
- [Sam Cawthorn](https://geoffmcdonald.com/tag/sam-cawthorn/)
- [Authority](https://geoffmcdonald.com/tag/authority/)
- [Co-creation](https://geoffmcdonald.com/tag/co-creation/)
- [Cult](https://geoffmcdonald.com/tag/cult/)
- [Digital Economics](https://geoffmcdonald.com/tag/digital-economics/)
- [Stress](https://geoffmcdonald.com/tag/stress/)
- [Writing](https://geoffmcdonald.com/tag/writing/)
- [wicked](https://geoffmcdonald.com/tag/wicked/)
- [climate change](https://geoffmcdonald.com/tag/climate-change/)
- [Subscriptions](https://geoffmcdonald.com/tag/subscriptions/)
- [Syndication](https://geoffmcdonald.com/tag/syndication/)
- [Legends](https://geoffmcdonald.com/tag/legends/)
- [Personal](https://geoffmcdonald.com/tag/personal/)
- [Organisation](https://geoffmcdonald.com/tag/organisation/)
- [Partnerships](https://geoffmcdonald.com/tag/partnerships/)
- [sell your ideas](https://geoffmcdonald.com/tag/sell-your-ideas/)
- [Goal Setting](https://geoffmcdonald.com/tag/goal-setting/)
- [Why](https://geoffmcdonald.com/tag/why/)
- [creating products](https://geoffmcdonald.com/tag/creating-products/)
- [Product Plan](https://geoffmcdonald.com/tag/product-plan/)
- [responsive](https://geoffmcdonald.com/tag/responsive/)
- [mobile friendly](https://geoffmcdonald.com/tag/mobile-friendly/)
- [website](https://geoffmcdonald.com/tag/website/)
- [Women](https://geoffmcdonald.com/tag/women/)
- [Gender](https://geoffmcdonald.com/tag/gender/)
- [Productivity](https://geoffmcdonald.com/tag/productivity/)
- [samples](https://geoffmcdonald.com/tag/samples/)
- [sharing](https://geoffmcdonald.com/tag/sharing/)
- [weakness](https://geoffmcdonald.com/tag/weakness/)
- [Lifestyle Business](https://geoffmcdonald.com/tag/lifestyle-business/)
- [Guest Posts](https://geoffmcdonald.com/tag/guest-posts/)
- [Tribal Leadership](https://geoffmcdonald.com/tag/tribal-leadership/)
- [Podcasting](https://geoffmcdonald.com/tag/podcasting/)
- [Expertise](https://geoffmcdonald.com/tag/expertise/)
- [blog design](https://geoffmcdonald.com/tag/blog-design/)
- [Obvious](https://geoffmcdonald.com/tag/obvious/)
- [Product Creation](https://geoffmcdonald.com/tag/product-creation/)
- [milestones](https://geoffmcdonald.com/tag/milestones/)
- [trends](https://geoffmcdonald.com/tag/trends/)
- [Work practices](https://geoffmcdonald.com/tag/work-practices/)
- [website marketing](https://geoffmcdonald.com/tag/website-marketing/)
- [Free or Fee](https://geoffmcdonald.com/tag/free-or-fee/)
- [business systems](https://geoffmcdonald.com/tag/business-systems/)
- [coaching](https://geoffmcdonald.com/tag/coaching/)
- [categories](https://geoffmcdonald.com/tag/categories/)
- [Podcast](https://geoffmcdonald.com/tag/podcast-2/)
- [Spoken](https://geoffmcdonald.com/tag/spoken/)
- [Written](https://geoffmcdonald.com/tag/written/)
- [Tools](https://geoffmcdonald.com/tag/tools/)
- [Game Design](https://geoffmcdonald.com/tag/game-design/)
- [Survey](https://geoffmcdonald.com/tag/survey/)
- [crowds](https://geoffmcdonald.com/tag/crowds/)
- [business](https://geoffmcdonald.com/tag/business/)
- [Games](https://geoffmcdonald.com/tag/games/)
- [Jason Fox](https://geoffmcdonald.com/tag/jason-fox/)
- [Remote](https://geoffmcdonald.com/tag/remote/)
- [Giving](https://geoffmcdonald.com/tag/giving/)
- [Adam Grant](https://geoffmcdonald.com/tag/adam-grant/)
- [Implementation](https://geoffmcdonald.com/tag/implementation/)
- [software](https://geoffmcdonald.com/tag/software/)
- [big ideas](https://geoffmcdonald.com/tag/big-ideas/)
- [lean startup](https://geoffmcdonald.com/tag/lean-startup/)
- [bucket list](https://geoffmcdonald.com/tag/bucket-list/)
- [message](https://geoffmcdonald.com/tag/message/)
- [bio](https://geoffmcdonald.com/tag/bio-2/)
- [energy](https://geoffmcdonald.com/tag/energy/)
- [Climate](https://geoffmcdonald.com/tag/climate/)
- [teach](https://geoffmcdonald.com/tag/teach/)
- [learn](https://geoffmcdonald.com/tag/learn/)
- [leo babauta](https://geoffmcdonald.com/tag/leo-babauta/)
- [Emotions](https://geoffmcdonald.com/tag/emotions/)
- [chaos](https://geoffmcdonald.com/tag/chaos/)
- [reading](https://geoffmcdonald.com/tag/reading/)
- [Skinny Problems](https://geoffmcdonald.com/tag/skinny-problems/)
- [Design Advantage Roger Martin](https://geoffmcdonald.com/tag/design-advantage-roger-martin/)
- [Problem Solving](https://geoffmcdonald.com/tag/problem-solving/)
- [Authentic](https://geoffmcdonald.com/tag/authentic/)
- [Gladwell](https://geoffmcdonald.com/tag/gladwell/)
- [cars](https://geoffmcdonald.com/tag/cars/)
- [digital](https://geoffmcdonald.com/tag/digital/)
- [generation](https://geoffmcdonald.com/tag/generation/)
- [infographic](https://geoffmcdonald.com/tag/infographic/)
- [resume](https://geoffmcdonald.com/tag/resume/)
- [Gestalt](https://geoffmcdonald.com/tag/gestalt/)
- [Management](https://geoffmcdonald.com/tag/management/)
- [icons](https://geoffmcdonald.com/tag/icons/)
- [data](https://geoffmcdonald.com/tag/data/)
- [storytelling](https://geoffmcdonald.com/tag/storytelling/)
- [reinvention](https://geoffmcdonald.com/tag/reinvention/)
- [coffee](https://geoffmcdonald.com/tag/coffee/)
- [experience design](https://geoffmcdonald.com/tag/experience-design/)
- [words](https://geoffmcdonald.com/tag/words/)
- [Political](https://geoffmcdonald.com/tag/political/)
- [Intelligence](https://geoffmcdonald.com/tag/intelligence/)
- [flags](https://geoffmcdonald.com/tag/flags/)
- [Buddhism](https://geoffmcdonald.com/tag/buddhism/)
- [Inclusion](https://geoffmcdonald.com/tag/inclusion/)
- [songs](https://geoffmcdonald.com/tag/songs/)
- [Australia](https://geoffmcdonald.com/tag/australia/)
- [goals](https://geoffmcdonald.com/tag/goals/)
- [distractions](https://geoffmcdonald.com/tag/distractions/)
- [brand name](https://geoffmcdonald.com/tag/brand-name/)
- [gift](https://geoffmcdonald.com/tag/gift/)
- [Deliberate Practice](https://geoffmcdonald.com/tag/deliberate-practice/)
- [Optimism](https://geoffmcdonald.com/tag/optimism/)
- [slide design](https://geoffmcdonald.com/tag/slide-design/)
- [business cards](https://geoffmcdonald.com/tag/business-cards/)
- [Brand You](https://geoffmcdonald.com/tag/brand-you/)
- [Grow](https://geoffmcdonald.com/tag/grow/)
- [uncertainty](https://geoffmcdonald.com/tag/uncertainty/)
- [target audience](https://geoffmcdonald.com/tag/target-audience/)
- [insight](https://geoffmcdonald.com/tag/insight/)
- [Game Elements](https://geoffmcdonald.com/tag/game-elements/)
- [copywriting](https://geoffmcdonald.com/tag/copywriting/)
- [brandwriting](https://geoffmcdonald.com/tag/brandwriting/)
- [solo business](https://geoffmcdonald.com/tag/solo-business/)
- [business rules](https://geoffmcdonald.com/tag/business-rules/)
- [reach](https://geoffmcdonald.com/tag/reach/)
- [Sticky](https://geoffmcdonald.com/tag/sticky/)
- [Copy](https://geoffmcdonald.com/tag/copy/)
- [Conversation](https://geoffmcdonald.com/tag/conversation/)
- [uniforms](https://geoffmcdonald.com/tag/uniforms/)
- [examples](https://geoffmcdonald.com/tag/examples/)
- [assets](https://geoffmcdonald.com/tag/assets/)
- [Capital](https://geoffmcdonald.com/tag/capital/)
- [People](https://geoffmcdonald.com/tag/people/)
- [web hosting](https://geoffmcdonald.com/tag/web-hosting/)
- [gratitude](https://geoffmcdonald.com/tag/gratitude/)
- [symbols](https://geoffmcdonald.com/tag/symbols/)
- [Adoption](https://geoffmcdonald.com/tag/adoption/)
- [clients](https://geoffmcdonald.com/tag/clients/)
- [out of date](https://geoffmcdonald.com/tag/out-of-date/)
- [Neuroscience](https://geoffmcdonald.com/tag/neuroscience/)
- [Kogan](https://geoffmcdonald.com/tag/kogan/)
- [Saturation](https://geoffmcdonald.com/tag/saturation/)
- [content saturation](https://geoffmcdonald.com/tag/content-saturation/)
- [Marketing Trends](https://geoffmcdonald.com/tag/marketing-trends/)
- [Simple](https://geoffmcdonald.com/tag/simple/)
- [Human Workplaces](https://geoffmcdonald.com/tag/human-workplaces/)
- [Self-Leadership](https://geoffmcdonald.com/tag/self-leadership/)
- [Filter Bubble](https://geoffmcdonald.com/tag/filter-bubble/)
- [Mindfulness](https://geoffmcdonald.com/tag/mindfulness/)
- [Leadership Trend](https://geoffmcdonald.com/tag/leadership-trend/)
- [Play](https://geoffmcdonald.com/tag/play/)
- [Meaning](https://geoffmcdonald.com/tag/meaning/)
- [Christensen](https://geoffmcdonald.com/tag/christensen/)
- [Accountable](https://geoffmcdonald.com/tag/accountable/)
- [Sporting Innovation](https://geoffmcdonald.com/tag/sporting-innovation/)
- [Quit](https://geoffmcdonald.com/tag/quit/)
- [fitness](https://geoffmcdonald.com/tag/fitness/)
- [wellbeing](https://geoffmcdonald.com/tag/wellbeing/)
- [leaders](https://geoffmcdonald.com/tag/leaders/)
- [Location](https://geoffmcdonald.com/tag/location/)
- [Relationships](https://geoffmcdonald.com/tag/relationships/)
- [social](https://geoffmcdonald.com/tag/social/)
- [Communication](https://geoffmcdonald.com/tag/communication/)
- [Collections](https://geoffmcdonald.com/tag/collections/)
- [Top Ten](https://geoffmcdonald.com/tag/top-ten/)
- [uniform](https://geoffmcdonald.com/tag/uniform/)
- [excuses](https://geoffmcdonald.com/tag/excuses/)
- [CEO](https://geoffmcdonald.com/tag/ceo/)
- [Clayton Christensen](https://geoffmcdonald.com/tag/clayton-christensen/)
- [gifts](https://geoffmcdonald.com/tag/gifts/)
- [Calling](https://geoffmcdonald.com/tag/calling/)
- [infographics](https://geoffmcdonald.com/tag/infographics/)
- [Obsolete](https://geoffmcdonald.com/tag/obsolete/)
- [workshop](https://geoffmcdonald.com/tag/workshop/)
- [cycling](https://geoffmcdonald.com/tag/cycling/)
- [Inform](https://geoffmcdonald.com/tag/inform/)
- [Motor Car](https://geoffmcdonald.com/tag/motor-car/)
- [Skype](https://geoffmcdonald.com/tag/skype/)
- [Value Proposition](https://geoffmcdonald.com/tag/value-proposition/)
- [networks](https://geoffmcdonald.com/tag/networks/)
- [electronify](https://geoffmcdonald.com/tag/electronify/)
- [watch](https://geoffmcdonald.com/tag/watch/)
- [speakers](https://geoffmcdonald.com/tag/speakers/)
- [Jobs](https://geoffmcdonald.com/tag/jobs/)
- [thinking](https://geoffmcdonald.com/tag/thinking/)
- [sport](https://geoffmcdonald.com/tag/sport/)
- [pitch](https://geoffmcdonald.com/tag/pitch/)
- [Uncategorized](https://geoffmcdonald.com/tag/uncategorized/)
- [Manifesto](https://geoffmcdonald.com/tag/manifesto/)
- [Ideas](https://geoffmcdonald.com/tag/ideas/)
- [Content Marketing](https://geoffmcdonald.com/tag/content-marketing/)
- [Book Reviews](https://geoffmcdonald.com/tag/book-review/)
- [Book Rapper](https://geoffmcdonald.com/tag/book-rapper/)
- [Design Thinking](https://geoffmcdonald.com/tag/design-thinking/)
- [Ideas Marketing](https://geoffmcdonald.com/tag/ideas-marketing/)
- [Experience](https://geoffmcdonald.com/tag/events/)
- [Business Models](https://geoffmcdonald.com/tag/business-models/)
- [Innovation](https://geoffmcdonald.com/tag/innovation/)
- [Leadership](https://geoffmcdonald.com/tag/leadership/)
- [Corrinne Armour](https://geoffmcdonald.com/tag/corrinne-armour/)
- [Andrew Melville](https://geoffmcdonald.com/tag/andrew-melville/)
- [Project Passion](https://geoffmcdonald.com/tag/project-passion/)
- [introvert](https://geoffmcdonald.com/tag/introvert/)
- [Project Design](https://geoffmcdonald.com/tag/project-design/)
- [website design](https://geoffmcdonald.com/tag/website-design/)
- [problems](https://geoffmcdonald.com/tag/problems/)
- [business coaching](https://geoffmcdonald.com/tag/business-coaching/)
- [Rules Rule](https://geoffmcdonald.com/tag/rules-rule/)
- [Simple Rules](https://geoffmcdonald.com/tag/simple-rules/)
- [influence](https://geoffmcdonald.com/tag/influence/)
- [Systems](https://geoffmcdonald.com/tag/systems/)
- [Teams](https://geoffmcdonald.com/tag/teams/)
- [Taruni Falconer](https://geoffmcdonald.com/tag/taruni-falconer/)
- [Practices](https://geoffmcdonald.com/tag/practices/)
- [Master Habits](https://geoffmcdonald.com/tag/master-habits/)
- [Entrepreneurs](https://geoffmcdonald.com/tag/entrepreneurs/)
- [lead generation](https://geoffmcdonald.com/tag/lead-generation/)
- [event marketing](https://geoffmcdonald.com/tag/event-marketing/)
- [publishing](https://geoffmcdonald.com/tag/publishing/)
- [Humour](https://geoffmcdonald.com/tag/humour/)
- [comedy](https://geoffmcdonald.com/tag/comedy/)
- [book publishing](https://geoffmcdonald.com/tag/book-publishing/)
- [book selling](https://geoffmcdonald.com/tag/book-selling/)
- [perfection](https://geoffmcdonald.com/tag/perfection/)
- [Writers](https://geoffmcdonald.com/tag/writers/)
- [repeat clients](https://geoffmcdonald.com/tag/repeat-clients/)
- [get more done](https://geoffmcdonald.com/tag/get-more-done/)
- [courage](https://geoffmcdonald.com/tag/courage/)
- [grit](https://geoffmcdonald.com/tag/grit/)
- [public speaker](https://geoffmcdonald.com/tag/public-speaker/)
- [presenting](https://geoffmcdonald.com/tag/presenting/)
- [Brett Jarman](https://geoffmcdonald.com/tag/brett-jarman/)
- [Stephen King](https://geoffmcdonald.com/tag/stephen-king/)
- [multi tasking](https://geoffmcdonald.com/tag/multi-tasking/)
- [workplace stress](https://geoffmcdonald.com/tag/workplace-stress/)
- [time management](https://geoffmcdonald.com/tag/time-management/)
- [Work smart](https://geoffmcdonald.com/tag/work-smart/)
- [technique](https://geoffmcdonald.com/tag/technique/)
- [task list](https://geoffmcdonald.com/tag/task-list/)
- [project](https://geoffmcdonald.com/tag/project/)
- [breakdowns](https://geoffmcdonald.com/tag/breakdowns/)
- [obstacles](https://geoffmcdonald.com/tag/obstacles/)
- [project management](https://geoffmcdonald.com/tag/project-management/)
- [Business Books](https://geoffmcdonald.com/tag/business-books/)
- [Leadership Development](https://geoffmcdonald.com/tag/leadership-development/)
- [book of the year](https://geoffmcdonald.com/tag/book-of-the-year/)
- [customer jobs](https://geoffmcdonald.com/tag/customer-jobs/)
- [mental health](https://geoffmcdonald.com/tag/mental-health/)
- [Ian Berry](https://geoffmcdonald.com/tag/ian-berry/)
- [Heart Leadership](https://geoffmcdonald.com/tag/heart-leadership/)
- [Minimal Work](https://geoffmcdonald.com/tag/minimal-work/)
- [Minimalism](https://geoffmcdonald.com/tag/minimalism/)
- [Alan Silcock](https://geoffmcdonald.com/tag/alan-silcock/)
- [location independent](https://geoffmcdonald.com/tag/location-independent/)
- [business expertise](https://geoffmcdonald.com/tag/business-expertise/)
- [IP Creation](https://geoffmcdonald.com/tag/ip-creation/)
- [Learning Program](https://geoffmcdonald.com/tag/learning-program/)
- [Product Stories](https://geoffmcdonald.com/tag/product-stories/)
- [Scrum](https://geoffmcdonald.com/tag/scrum/)
- [Service Delivery](https://geoffmcdonald.com/tag/service-delivery/)
- [Work Design](https://geoffmcdonald.com/tag/work-design/)
- [heroic project](https://geoffmcdonald.com/tag/heroic-project/)
- [rituals](https://geoffmcdonald.com/tag/rituals/)
- [thought leadership](https://geoffmcdonald.com/tag/thought-leadership/)
- [Influencer](https://geoffmcdonald.com/tag/influencer/)
- [selling ideas](https://geoffmcdonald.com/tag/selling-ideas/)
- [content marketing plan](https://geoffmcdonald.com/tag/content-marketing-plan/)
- [Thought Leader](https://geoffmcdonald.com/tag/thought-leader/)
- [Thought Leadership Examples](https://geoffmcdonald.com/tag/thought-leadership-examples/)
- [building wealth](https://geoffmcdonald.com/tag/building-wealth/)
- [one thing](https://geoffmcdonald.com/tag/one-thing/)
- [work life balance](https://geoffmcdonald.com/tag/work-life-balance/)
- [work freedom](https://geoffmcdonald.com/tag/work-freedom/)
- [location independence](https://geoffmcdonald.com/tag/location-independence/)
- [future of work](https://geoffmcdonald.com/tag/future-of-work/)
- [Thought Leadership Definition](https://geoffmcdonald.com/tag/thought-leadership-definition/)
- [Curation](https://geoffmcdonald.com/tag/curation/)
- [Share](https://geoffmcdonald.com/tag/share/)
- [Ideal Client](https://geoffmcdonald.com/tag/ideal-client/)
- [house-sitting](https://geoffmcdonald.com/tag/house-sitting/)
- [digital nomad](https://geoffmcdonald.com/tag/digital-nomad/)
- [work from home](https://geoffmcdonald.com/tag/work-from-home/)
- [remote work](https://geoffmcdonald.com/tag/remote-work/)
- [coworking](https://geoffmcdonald.com/tag/coworking/)
- [Stephen Covey](https://geoffmcdonald.com/tag/stephen-covey/)
- [Teaching](https://geoffmcdonald.com/tag/teaching/)
- [Equipment](https://geoffmcdonald.com/tag/equipment/)
- [Rules for work](https://geoffmcdonald.com/tag/rules-for-work/)
- [tree change](https://geoffmcdonald.com/tag/tree-change/)
- [home-office](https://geoffmcdonald.com/tag/home-office/)
- [Inspiration](https://geoffmcdonald.com/tag/inspiration/)
- [JFK](https://geoffmcdonald.com/tag/jfk/)
- [Ted Kaczynski](https://geoffmcdonald.com/tag/ted-kaczynski/)
- [self-publishing](https://geoffmcdonald.com/tag/self-publishing/)
- [service design](https://geoffmcdonald.com/tag/service-design/)
- [offers](https://geoffmcdonald.com/tag/offers/)
- [mindset](https://geoffmcdonald.com/tag/mindset/)
- [wisdom](https://geoffmcdonald.com/tag/wisdom/)
- [knowledge](https://geoffmcdonald.com/tag/knowledge/)
- [synonym](https://geoffmcdonald.com/tag/synonym/)
- [Sell your service](https://geoffmcdonald.com/tag/sell-your-service/)
- [services](https://geoffmcdonald.com/tag/services/)
- [service offering](https://geoffmcdonald.com/tag/service-offering/)
- [Book Cover Design](https://geoffmcdonald.com/tag/book-cover-design/)
- [content curation](https://geoffmcdonald.com/tag/content-curation/)
- [advertising](https://geoffmcdonald.com/tag/advertising/)
- [user-generated content](https://geoffmcdonald.com/tag/user-generated-content/)
- [Outsourcing](https://geoffmcdonald.com/tag/outsourcing/)
- [Abundance](https://geoffmcdonald.com/tag/abundance/)
- [Niches](https://geoffmcdonald.com/tag/niches/)
- [Content Pillars](https://geoffmcdonald.com/tag/content-pillars/)
- [Brand Pillars](https://geoffmcdonald.com/tag/brand-pillars/)
- [Brand ideals](https://geoffmcdonald.com/tag/brand-ideals/)
- [Customer avatar](https://geoffmcdonald.com/tag/customer-avatar/)
- [Content Calendar](https://geoffmcdonald.com/tag/content-calendar/)
- [Content Strategy](https://geoffmcdonald.com/tag/content-strategy/)
- [ascension curve](https://geoffmcdonald.com/tag/ascension-curve/)
- [marketing curve](https://geoffmcdonald.com/tag/marketing-curve/)
- [writing a book](https://geoffmcdonald.com/tag/writing-a-book/)
- [book writing template](https://geoffmcdonald.com/tag/book-writing-template/)
- [visual models](https://geoffmcdonald.com/tag/visual-models/)
- [Capital Content](https://geoffmcdonald.com/tag/capital-content/)
- [Content Marketing Strategy](https://geoffmcdonald.com/tag/content-marketing-strategy/)
- [Balanced Lifestyle](https://geoffmcdonald.com/tag/balanced-lifestyle/)
- [Content Kick](https://geoffmcdonald.com/tag/content-kick/)
- [skills](https://geoffmcdonald.com/tag/skills/)
- [purpose of ideas](https://geoffmcdonald.com/tag/purpose-of-ideas/)
- [context shifting](https://geoffmcdonald.com/tag/context-shifting/)
- [Cal Newport](https://geoffmcdonald.com/tag/cal-newport/)
- [Deep Work](https://geoffmcdonald.com/tag/deep-work/)
- [Thought Leadership Lessons](https://geoffmcdonald.com/tag/thought-leadership-lessons/)
- [Case studies](https://geoffmcdonald.com/tag/case-studies/)
- [Pro Bono](https://geoffmcdonald.com/tag/pro-bono/)
- [Currency](https://geoffmcdonald.com/tag/currency/)
- [Free Lunch](https://geoffmcdonald.com/tag/free-lunch/)
- [Product Story](https://geoffmcdonald.com/tag/product-story/)
- [Hyperfocus](https://geoffmcdonald.com/tag/hyperfocus/)
- [Capital building](https://geoffmcdonald.com/tag/capital-building/)
- [Signature Style](https://geoffmcdonald.com/tag/signature-style/)
- [Output](https://geoffmcdonald.com/tag/output/)
- [Behaviour](https://geoffmcdonald.com/tag/behaviour/)
- [essentialism](https://geoffmcdonald.com/tag/essentialism/)
- [create new worlds](https://geoffmcdonald.com/tag/create-new-worlds/)
- [blue ocean strategy](https://geoffmcdonald.com/tag/blue-ocean-strategy/)
- [Content Creation Canvas](https://geoffmcdonald.com/tag/content-creation-canvas/)
- [selfish content](https://geoffmcdonald.com/tag/selfish-content/)
- [client value statement](https://geoffmcdonald.com/tag/client-value-statement/)
- [Ten Commandments](https://geoffmcdonald.com/tag/ten-commandments/)
- [Manifesto Examples](https://geoffmcdonald.com/tag/manifesto-examples/)
- [Thought Leader Manifesto](https://geoffmcdonald.com/tag/thought-leader-manifesto/)
- [Scale your ideas](https://geoffmcdonald.com/tag/scale-your-ideas/)
- [write a manifesto](https://geoffmcdonald.com/tag/write-a-manifesto/)
- [simple manifesto](https://geoffmcdonald.com/tag/simple-manifesto/)
- [dinner manifesto](https://geoffmcdonald.com/tag/dinner-manifesto/)
- [rule-based manifesto](https://geoffmcdonald.com/tag/rule-based-manifesto/)
- [Gordon Ramsey](https://geoffmcdonald.com/tag/gordon-ramsey/)
- [Five Hows](https://geoffmcdonald.com/tag/five-hows/)
- [Five Whys](https://geoffmcdonald.com/tag/five-whys/)
- [Hero's Journey](https://geoffmcdonald.com/tag/heros-journey/)
- [Brendon Burchard](https://geoffmcdonald.com/tag/brendon-burchard/)
- [Ryan Holiday](https://geoffmcdonald.com/tag/ryan-holiday/)
- [Warren Bennis](https://geoffmcdonald.com/tag/warren-bennis/)
- [Goffee and Jones](https://geoffmcdonald.com/tag/goffee-and-jones/)
- [Sheryl Sandberg](https://geoffmcdonald.com/tag/sheryl-sandberg/)
- [Barbara Kellerman](https://geoffmcdonald.com/tag/barbara-kellerman/)
- [Decentralisation](https://geoffmcdonald.com/tag/decentralisation/)
- [Eric Ries](https://geoffmcdonald.com/tag/eric-ries/)
- [Jeff Sutherland](https://geoffmcdonald.com/tag/jeff-sutherland/)
- [Charles Duhigg](https://geoffmcdonald.com/tag/charles-duhigg/)
- [Weekly Done](https://geoffmcdonald.com/tag/weekly-done/)
- [Loose and Tight Planning](https://geoffmcdonald.com/tag/loose-and-tight-planning/)
- [Big Issues](https://geoffmcdonald.com/tag/big-issues/)
- [template](https://geoffmcdonald.com/tag/template/)
- [Breaks](https://geoffmcdonald.com/tag/breaks/)
- [Pomodoro Technique](https://geoffmcdonald.com/tag/pomodoro-technique/)
- [The One Thing](https://geoffmcdonald.com/tag/the-one-thing/)
- [Greg McKeown](https://geoffmcdonald.com/tag/greg-mckeown/)
- [Environment](https://geoffmcdonald.com/tag/environment/)
- [Scott Berkun](https://geoffmcdonald.com/tag/scott-berkun/)
- [Lead with Ideas](https://geoffmcdonald.com/tag/lead-with-ideas/)
- [Netflix](https://geoffmcdonald.com/tag/netflix/)