Killer content creation value proposition in 3 steps
To attract your ideal clients you’ll need a content creation value proposition. Content marketing is a modern miracle – you create content, you publish it online and clients turn up in your inbox. That’s amazing, right? Every time it happens to me, I get really excited and I’m proud of my efforts. I’m really pleased […]
Know Your Clients Thoughts – Three Questions
Know your clients thoughts is one of the keys to be successful as an expert in business. This is part 3 in a 4-part series – part one here, part two here. The Big Trap for many Business Experts The big trap for many business experts – both beginners and seasoned pros – is that […]
Value Proposition Design
The Book Value Proposition Design – How to create products and services customers want. Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith and designed by Trish Papadakos. The BIG Idea How do you create value for your customers? That really is one of the most fundamental questions you can ask in your business. It […]