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Your Referral Trumpet

How to Attract Referrals

Your Referral Trumpet Build a Business that Generates Leads and Referrals for You The Book This Book Rapper issue is derived from John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of […]

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How to Build a Business that Generates Leads for You

Here’s the links to the entire series of posts from the Book Rapper issue Your Referral Trumpet. This issue is derived from John Jantsch’s book The Referral Engine. Book Rapper Summary: Your Referral Trumpet Book Rapper Review: The Referral Engine Seven Principles for Building Referrals How to Build a Referral Culture The First Secret to […]

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How to Create Strategic Referral Partners

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer. Who else serves your Ideal […]

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How to Create a Customer Referral Network

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. Instead of thinking of individual referrals consider ways to generate multiple referrals. Customer Network Referrals The key to building a referral network through your customers is to design […]

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Converge Face to Face and Online

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Most traditional businesses rely on face to face contact to attract customers and provide service. Today, technology focussed businesses do most of the marketing and service delivery online. Both are useful. And, together they’re potent. The Four Ps Meet […]

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The Second Secret to Securing Referrals

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. In our previous post in this series we considered the need to Clarify Your Core Difference. And, the second is to get really clear on what you Ideal Customer looks like. […]

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The First Secret to Securing Referrals

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. The first is to be really clear on what you do – and know how to communicate this in terms your customer will understand. Clarify Your Core Difference Your Core Difference […]

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How to Build a Referral Culture

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Having a referral system may mean you’ll never have to make cold calls again. And, the even bigger opportunity is to build a great business. To do this design a referral culture that includes systems, processes and your team […]

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