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Your Design Strategy

What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. Design Strategy A key Apple strategy is not to focus on market share. Instead, they focus on margins […]

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A Whole New Mind

A Whole New Mind by Daniel Pink

How to Think Right This is the Book Rapper version of Daniel Pink’s best selling book, A Whole New Mind. We’ve rewritten the book so you can grasp that big ideas in under 30 minutes. We called our issue: How to Think Right. If you want our beautifully designed pdf copy click here. It includes audio […]

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eBook Skeleton Head

Eight Classic Ways to Structure Your Ebook

How to Structure Your Ebook A lot of what has been written about creating ebooks and books focusses on the usual things of Topics, Planning, Writing, Editing, Publishing, Selling and Promoting. This is all useful stuff. And, it’s all pretty standard stuff. One of the big misses from this list is a key design element […]

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How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry.   How to Become the Apple of Your Industry from Geoff McDonald

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Chip Kidd talks Books and Design

Here’s another video to view… as part of my quest to re-invent Book Rapper. It’s Chip Kidd at TED a couple of days ago. He’s one of the world’s top book designer with Knopf Doubleday and clearly a character. His talk is fun, his passion exhilarating and his designs are to be drooled over. A […]

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