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Marketing Conversations

Marketing Conversations

Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]

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Content and Conversations

Content and Conversations

What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]

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Content Creation Methods

Content Creation: 5 Ways To Attract New Clients

Content Creation One of the best ways to attract new customers to your website and your business is through Content Marketing. Essentially, you share something of value to your potential audience. If you add enough value over time, some of these people may become your clients. To make this happen you have to be in […]

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How to Attract Your Ideal Customers

How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]

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Gary Vaynerchuk on Content Marketing

Here’s a short sharp video from Gary V on Content Marketing…   A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking […]

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