Business Innovation Fails for One of These 3 Reasons
I studied neuroscience to discover the three big reasons why your business innovation fails. Learn the three things stopping you from being successful and nine things to do instead. Neuroscience and Business Innovation Gregory Berns is a neuroscientist. He wrote a great book about the neuroscience of personal innovation called Iconoclast: A Neuroscientist Reveals How […]
Thought Leadership Content
Thought Leadership Content – What is a Manifesto? Thought Leaders sell their ideas and they can do this by sharing thought leadership content. But in a noisy marketplace where everyone is yelling for attention, how do you attract your ideal clients and keep them coming back for more again and again? You don’t do this […]
Thought Leadership Content Marketing
Thought Leadership Content Marketing – Three Levels of Planning and Strategy Content Marketing is the sharing of ideas to help readers make informed decisions. It’s a perfect fit for Thought Leaders because that’s what they do – share ideas. But Content Marketing can be a big waste of time if you don’t do it […]
Thought Leadership Marketing – Three Strategies
Thought Leadership Marketing – Three Strategies Marketing is important for all businesses because it helps us grow. Most people talk about marketing in a particular way, and this works well for product-based businesses. But given Thought Leaders are selling ideas, what is the best way for them to market their business? In this post, we’ll […]
Irma Zimmermann: Online Branding
Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are […]
Brand Metaphor
One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader is to establish your reputation and ideally, create a unique market position. By being unique you: Give yourself a greater chance of standing out in a noisy marketplace. Can charge more for your services because […]
Your Brand Flavour
How do you attract a loyal customer base who are more than happy to sing your praises to anyone who will listen? The perfect place to start is to create your own brand flavour or theme. Previously, we reviewed Alexandra Watkins’ fabulous little book, Hello My Name is Awesome: How to Create Brand Names That […]
James Burgin: How to Craft Your Personal Brand
James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]
The Key to Brand Success
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]
Three Simple Things to do to Create a Great Brand
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I booked a taxi through their […]