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Your Design Strategy

What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. Design Strategy A key Apple strategy is not to focus on market share. Instead, they focus on margins […]

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The Apple Manifesto

The Apple Manifesto

Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some powerful examples of corporates doing it well. And, the best place to start is with one of the most profitable companies on the planet: Apple. In my eyes, the Apple […]

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How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry.   How to Become the Apple of Your Industry from Geoff McDonald

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The Secret to Apple’s Success – Five Books

Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]

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Three Ways to Initiate Your Customers

One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]

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Apple: Here’s to The Crazy Ones…

Context This Apple manifesto began as a series of television and print commercials back in 1997. It was created by the advertising agency TBWA/Chiat/Day. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And […]

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