iPresent: How to enthrall your audience like Steve Jobs – Part 4
Derived from : Carmine Gallo; The Presentation Secrets of Steve Jobs
RAP3 : Little Design
PROFIT : Okay, you’ve got your story straight, you’ve put in the big picture elements and now you can design the details of your performance. It’s time to create your slides, make your stats concrete and use some zippy words.
Watch the video, read the RAP and apply it.
http://www.youtube.com/watch?v=ASkis57blsc
Zen It!
Words on Steve Job’s slides:
2007
Thank you.
1
Your presentation is not about your slides. Sorry to disappoint you.
They’re important and they’re only one aspect of the whole show.
Job’s slides are zen-like: Great photos; few words; even fewer bullet points.
The natural default of PowerPoint and Keynote is bullet points. Ignore them.
Aim for one slide, one theme and usually one image.
Your brain loves pictures. It can read words only because the letters are seen as pictures.
And, for your audience words are slower to digest, take longer to get it and require more energy.
Less is more. Give your images some breathing space.
Let your audience listen to your words rather than deciphering your slides.
Real Numbers
“We’ve sold four million iPhones to date. If you divide four million by 200 days, that’s twenty thousand iPhones every day on average.”
“It’s twice as fast at half the price.”
“1000 songs in your pocket.”
In 2001, Jobs introduced the Apple iPod. The device costs $399. It weighed 6.5 ounces and it had 5Gb capacity.
It would have been easy to emphasize these technical specs. But, Jobs didn’t. He took a different path.
He captured it all in six words: “One thousand songs in your pocket.”
It’s useful to use stats and data in our presentations to make a point. However, it’s only useful for your listeners if they can grab onto what you’re talking about.
Use analogies to make your numbers real, concrete and tangible.
Make them fit our everyday life so we can get ‘em in a flash and with ease.
See Book Rapper issue The Sticking Point for more.
Words That Zing
“Plug it in. Wirrrrr… Done.”
“We made the buttons on the screen look so good, you’ll want to lick them.”
“The number one lust object.”
Ever heard anyone call a computer a ‘lust object’ before? Well, why not? It’s simple, clear and you get it.
Forget the jargon, the complexity and the spin. Say it like it is. Use fun, tangible and familiar words.
Run your paragraphs through http://www.usingenglish.com/resources/text-statistics.php to find out how simple your words are to understand.
Use the funnest, sparkling, twinkling words you can. Add some fresh, spicy flavours to your thinking!
