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Eight Innovation Sandbox Rules

The Lean StartupThe opposite of hiding innovation is to create a public place to play – an Innovation Sandbox to promote rapid iterations. Here’s eight guidelines for building your innovation sandbox…

  1. Start small.
  2. Any team can create a true-split test for parts of the product or service.
  3. No experiment can affect more than a specified number of customers.
  4. Every experiment has to be evaluated on the basis of a single standard report of five to ten actionable metrics.
  5. One team must see the whole experiment through from end to end.
  6. No experiment can run longer than a specified amount of time.
  7. Every team that works inside the sandbox and every product that is built must use the same metrics to evaluate success.
  8. Any team that creates an experiment must monitor the metrics and customer reactions.

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Book Rapper

This is an extract from the Book Rapper issue Pioneer: How to Create and Manage Innovation. It’s derived from Eric Ries’ classic book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

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