The opposite of hiding innovation is to create a public place to play – an Innovation Sandbox to promote rapid iterations. Here’s eight guidelines for building your innovation sandbox…
- Start small.
- Any team can create a true-split test for parts of the product or service.
- No experiment can affect more than a specified number of customers.
- Every experiment has to be evaluated on the basis of a single standard report of five to ten actionable metrics.
- One team must see the whole experiment through from end to end.
- No experiment can run longer than a specified amount of time.
- Every team that works inside the sandbox and every product that is built must use the same metrics to evaluate success.
- Any team that creates an experiment must monitor the metrics and customer reactions.
This is an extract from the Book Rapper issue Pioneer: How to Create and Manage Innovation. It’s derived from Eric Ries’ classic book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.