Primary Menu

Archive | Ideas Marketing

Our customers no longer buy products or services, instead, they’re buying the idea, the ideology, the manifesto, the community behind the purchase. And, we need to market accordingly.

Tim Graham - Integrity Group Fitness

Tim Graham – Build a Fit Business

Tim Graham: Integrity Group Fitness Tim Graham runs a group fitness centre in Ballarat, Victoria called Integrity Group Fitness. Traditionally, gyms and the fitness industry have focused on short-term results through boot camps and weight loss. This view shapes how fitness centres promote their service. And it is best demonstrated by the TV show The […]

Continue Reading 0
The Product Food Chain

How to Choose the Right Product

A simple framework for choosing the right product for you to create is the three Cs of the Product Food Chain: Capture, Create and Congregate. 1 Capture The first level of product creation is to capture what you’re already doing. For instance, in Speaker mode you can make an audio or video recording of you […]

Continue Reading 0
Ideas Architect Podcast

5 Reasons You Need a Uniform

One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts in terms of branding building, attracting a tribe and community and personal image is a uniform. And, I’m not talking about the type of uniform that the military or the police wear. I’m thinking more […]

Continue Reading 0
Geoff's Flag Design

My Flag Design

Following on from our previous post on Five Reasons You Need a Flag, I was inspired. And, I felt like I couldn’t just leave it there. So, I’ve created my own flag design. Here’s my flag design and the story behind it… Purpose, Meaning, Story I believe all good design starts with the end in mind […]

Continue Reading 0
Bucket

What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have developed a number of short cuts to help us balance their need for energy and still retain their function. One of these shortcuts is the use of categories or generalizations. For instance, when we see […]

Continue Reading 0
Challenge Coins

Challenge Coins

My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story usually about some design, architecture and the 99% invisible things that shape our lives. They head my list of my seven favourite podcasts. A Challenge Coin One of their recent episodes is a perfect story […]

Continue Reading 0
Football Fans Uniform

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any device, tool or thing that allows us to presence our big idea and bring it to life. One important tool to presence our big idea is the clothes we wear. In particular, when we wear […]

Continue Reading 0
Artifacts and Ideas Marketing

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined architecture. The general view was that there was ‘architecture’ and there was ‘mere building’. Supposedly, architecture had some special quality that ‘mere building’ didn’t. I’m not convinced. In my eyes, a more useful idea was […]

Continue Reading 0