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How to create content to attract new clients and customers.

Your Referral Trumpet

How to Attract Referrals

Your Referral Trumpet Build a Business that Generates Leads and Referrals for You The Book This Book Rapper issue is derived from John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of […]

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Content Saturation

Overcome Content Saturation

The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can […]

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Overcome Content Saturation - for Content Creators

Content Saturation – Content Creators

Previously we talked about the problem of content saturation and managing the amount of information you consume. And, then we shared seven suggestions for how to overcome content saturation when you’re the audience… Today, we want to view Content Saturation when you’re the one creating the content. In the age of Content Saturation, the challenge […]

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Content Saturation - A Personal Guide

Content Saturation: A Personal Guide

Previously we talked about the problem of content saturation and managing the amount of information you consume. And, here we share seven suggestions for how to overcome content saturation when you’re the audience… 1 You can’t win! Don’t try. The clever advertising campaign of the lotto companies suggest that you have to be in it […]

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Communication or Conversation

Communication or Conversation?

All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]

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Geoff's Strength Finder Results

What are you good at?

In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients want? Positioning or Strength? It […]

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Write 100 Blog Posts

How to Showcase Your Expertise

In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you […]

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