BR Review : Yes We Did
The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009. Précis An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President. Features How a mega online campaign looks from within. […]
Twit Rapper Movie: Obama Online
Here’s the latest Twit Rapper movie… It’s a 5 minute version of the Book Rapper issue that’s soon to be released: Obama Online. It’s the story of how Barack Obama used digital technology and social media to become a world leader. His campaign is the benchmark for what you can achieve through social media. It’s […]
Book Design Review : People Glue
Author: Ian Hutchinson The Book: People Glue – Employee Engagement and Retention Solutions That Stick! Publisher: Woodslane.com.au, Warriewood, Australia, 2009. Disclaimer: This book was a gift from the author. My aim when I start to do a RAP on a book is to look for a way to add something that isn’t in the book. […]
BR Review : Connection Generation 2
Iggy Pintado www.IggyPintado.com.au Iggy is Super Glue! And, a former manager and executive at Telstra and IBM, with stints in sales, marketing and online management. Smart, savvy, generous and best of all, Iggy loves his family – proving work and family easily connect in our digital era. Book Rapper Thinks… Disclosure : This book was […]
BR Review: Connection Generation 1
The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business; 2009; ISBN 1-4392-2532-X Précis Forget when you were born. The most important generation right now is the one connected to digital media. Got a mobile phone? Email? Internet? We’re the Connected Generation. And Iggy let’s you find your place in […]
Book Rapper Review : What Would Google Do?
The Book Jeff Jarvis; What Would Google Do?; Collins Business, HarperCollins; New York; 2009. Précis This book has two distinct parts… Firstly, ‘What is Google doing?’ Google is one of the most profitable companies on the planet. It’s a great case study for defining how business could and should be thinking and acting in our […]
Book Review : The Wisdom of Crowds
The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005, ISBN: 0-385-72170-6, 284 pages. Précis The lone ranger expert who tinkers alone in his shed has been replaced by the universal mob of experts, amateurs and misfits. When it comes to making decisions, the crowd is smarter than any one individual. Features […]
Smart Growth: The Twit Rapper Movie
You’ve read the tweets in our previous blog post now see the movie… Adam Penenberg’s Viral Loops and Andy Sernovitz’s Word of Mouth Marketing Tweets Summary as a Movie. YouTube Link: http://www.youtube.com/v/cIUY1mPTw4Y&hl=en&fs=1 See more Twit Rapper Movies: www.TwitRapper.com
Smart Growth: A Summary in 26 Tweets N-Z
Here’s the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results O 6O Get smart! Multiply your customers by designing your product to spread the message as it is used. […]
Smart Growth: A Summary in 26 Tweets A-M
Here’s the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM B 6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via […]