In my experience working with clients and business coaching, I find they usually know what they want. The big three are:
- I want more clients and more money
- I want to get more done in less time
- I want to create something new and wonderful
Whilst these are all desirable things for any business, we risk failing when we pursue them for the wrong reason.
If all we’re trying to do is fix a current problem our interest, motivation and efforts will be short-lived. We might solve our problem in the short-term and it’s more than likely to come back some time soon after. For business coaching this is a big fail.
A classic example of this is the boom and bust cycle of small business. We go on a marketing drive to attract new clients, get really busy servicing them and then look up one day to find all the work has dried up. Then we repeat the process. Drought, flood, drought…
The solution is not to fix our problems; it’s to transform them so they no longer happen.
This Podcast Episode
In Episode 96 of the Ideas Architect Podcast we have the fourth chapter and second of the seven rules from my book Project Passion.
Some of the things you will learn from this episode include:
- How to identify your most important business challenge
- When to pursue and Quick Fix – and when not to
- The principle of the English Renovation and Business Coaching
- The difference between Content and Context
- How I created Project Passion
- How to transform your most important business challenge