Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 1, The Culting Edge highlighting:

  1. The Cult Paradox
  2. More of Me
  3. Brand Devotees
  4. The Brand Arrow

 

More Updates

13 of the Best Social Purpose Statement Examples

Previously, I shared 11 corporate purpose statement examples. I thought they were generic – many companies could claim the same statements. Which raises the question:

11 of the Best Purpose Statement Examples to Inspire You

Today I’m sharing 11 purpose statement examples from global companies. You’ll know the companies but you may not know their purpose statement. Your purpose is

12 Personal Mission Statement Examples by Famous People

Your personal mission statement is a way for you to state your mission or assignment in your life. To inspire you to write your personal