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Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.It’s derived from Douglas Atkin’s The Culting of Brands.We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…Have a click and let me know what you think… Book Rapper Brand Worship View more presentations from […]

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Do Facebook Friends Count?

I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]

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Free Chris Anderson!

No he’s not in jail. At least not that I know of…Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path. […]

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