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Author Archive | Geoff McDonald

The ‘Free’ Debate

One of the fun questions that is often asked at dinner parties and in light-hearted interviews is “Who would you most like to have dinner with?” The question conjures up the image of a bunch of important people sitting around the table and chewing the fat over a lively debate of world-changing ideas. The internet […]

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Brand Worship: Defining Your Cause

If you’re not out to cause anything then you might as well go back to bed!What’s the point of your brand?What’s the reason it exists?What’s the spirit behind it?What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.It’s derived from Douglas Adam’s The Culting of […]

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Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox More of […]

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My Blogging Heroes

The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them […]

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Apple iPhone Apps and the Future of Gaming

As we sing Happy One Billionth Download to the Apple iPhone Apps store, up pops a new spin on the future of gaming. Rob Murray, head of Melbourne game developer Firemint has just hit the big time. Their game ‘Flight Control’ has just become the top-ranked iPhone application in the world. Flight control lets you […]

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To follow or unfollow on Twitter?

Guess who’s following me on Twitter… she’s young, early 20’s, world famous, pop star… I guess you recognized her photo… Yep, it’s Britney Spears! Just when I thought I was out of it and over the hill, along comes my dream girl! I just don’t know how she could have found me on the web.May […]

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Why your personal brand is everything

In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid… If it’s not you’re in deep trouble… Gary Vaynerchuk is one of the Social Media A-listers.He’s a star. An offbeat, in your face and absolutely authentic star.He’s his own man and that’s what I love.His […]

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Decentralized Twitter sidesteps Central Control

The internet is decentralized. No one controls it.There is no centre. Previously, with centralized media whoever controlled it could decisively shape public opinion. All information has the potential to be propaganda. The key is not to give your opponent a chance to respond. Communist state-run, centrally controlled media was a key platform in managing their […]

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