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Author Archive | Geoff McDonald

The Five Most Important Questions

Just finished reading Peter Drucker’s The Five Most Important Questions. It reminds me of an old story… A business executive returns to college to meet up with his favourite professor who is approaching retirement age. The exec arrives a little early and sits in on the last part of the professor’s lecture. Later over coffee, […]

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Fixing my Social Media Mistakes

Following up my previous post… My blog posted okay to (1) Blogger, (2) Linked In (3) Thought Leaders Central, but not to Facebook. 3 out of 4 was a good start.If anyone can tell me how to post it to Facebook I’d appreciate it. To manage my other social media conversations I scored a copy […]

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My Big Social Media Mistake

I’ve been making a big mistake around Social Media. I’ve been posting a few blog entries. I’ve been doing Facebook. Started on Twitter. Added slideshows and book reviews on LinkedIn. Even said “I like it” on StumbleUpon. I’ve been playing the social media game but doing it all completely wrong. I realised what I was […]

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How to Get Traffic to your Blog

Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Traffic”. With so many blogs out there, who’s going to read yours? And, how are they going to find you? We look at four traffic strategies for your […]

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Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.It’s derived from Douglas Atkin’s The Culting of Brands.We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…Have a click and let me know what you think… Book Rapper Brand Worship View more presentations from […]

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